mth Sense

mth Sense (Mth Sense Inc.), operating as RevSense, is a mobile ad-technology company founded in 2011 by Mandar Agte and Mohan Balachandran and backed by Y Combinator (Summer 2012). It began as a mobile on-device profiling and ad-serving platform that inferred demographic and psychographic audience profiles from app-usage data, and has evolved into a programmatic yield and revenue-optimization platform for digital publishers. The RevSense product suite provides machine-learning yield optimization (real-time price floors, frequency caps, geo controls), automated header-bidding tag management, a unified reporting and data platform aggregating ad-server and demand-partner data, and one-click demand/buyer integration. mth Sense markets to publishers, agencies, SSPs, ad networks, and advertisers, and will build private exchanges with an RTB engine and common reporting dashboards. As of this profile the company publishes a static marketing website with no public developer portal, API documentation, or SDKs.

mth Sense is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Programmatic Advertising, and Ad Server.

mth Sense’s developer surface includes support and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub

10.3/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingAdTechProgrammatic AdvertisingAd ServerYield OptimizationHeader BiddingMobile AdvertisingPublishersData

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 10.3/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.9 / 20

Commercial Clarity 2.6 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/mth-sense: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: mth-sense
name: mth Sense
description: mth Sense (Mth Sense Inc.), operating as RevSense, is a mobile ad-technology company founded in 2011 by Mandar
  Agte and Mohan Balachandran and backed by Y Combinator (Summer 2012). It began as a mobile on-device profiling and ad-serving
  platform that inferred demographic and psychographic audience profiles from app-usage data, and has evolved into a programmatic
  yield and revenue-optimization platform for digital publishers. The RevSense product suite provides machine-learning yield
  optimization (real-time price floors, frequency caps, geo controls), automated header-bidding tag management, a unified
  reporting and data platform aggregating ad-server and demand-partner data, and one-click demand/buyer integration. mth Sense
  markets to publishers, agencies, SSPs, ad networks, and advertisers, and will build private exchanges with an RTB engine
  and common reporting dashboards. As of this profile the company publishes a static marketing website with no public developer
  portal, API documentation, or SDKs.
url: https://raw.githubusercontent.com/api-evangelist/mth-sense/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
image: https://mthsense.com/images/logo.svg
tags:
- Company
- Advertising
- AdTech
- Programmatic Advertising
- Ad Server
- Yield Optimization
- Header Bidding
- Mobile Advertising
- Publishers
- Data
apis: []
common:
- type: DomainSecurity
  url: security/mth-sense-domain-security.yml
- type: Website
  url: https://mthsense.com/
- type: Login
  url: https://mthsense.com/login.html
- type: Support
  url: https://mthsense.com/contact.html
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 1
  pass: local-v1