mth Sense

aid: mth-sense
name: mth Sense
description: mth Sense (Mth Sense Inc.), operating as RevSense, is a mobile ad-technology company founded in 2011 by Mandar
  Agte and Mohan Balachandran and backed by Y Combinator (Summer 2012). It began as a mobile on-device profiling and ad-serving
  platform that inferred demographic and psychographic audience profiles from app-usage data, and has evolved into a programmatic
  yield and revenue-optimization platform for digital publishers. The RevSense product suite provides machine-learning yield
  optimization (real-time price floors, frequency caps, geo controls), automated header-bidding tag management, a unified
  reporting and data platform aggregating ad-server and demand-partner data, and one-click demand/buyer integration. mth Sense
  markets to publishers, agencies, SSPs, ad networks, and advertisers, and will build private exchanges with an RTB engine
  and common reporting dashboards. As of this profile the company publishes a static marketing website with no public developer
  portal, API documentation, or SDKs.
url: https://raw.githubusercontent.com/api-evangelist/mth-sense/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
image: https://mthsense.com/images/logo.svg
tags:
- Company
- Advertising
- AdTech
- Programmatic Advertising
- Ad Server
- Yield Optimization
- Header Bidding
- Mobile Advertising
- Publishers
- Data
apis: []
common:
- type: DomainSecurity
  url: security/mth-sense-domain-security.yml
- type: Plans
  url: plans/mth-sense-plans-pricing.yml
- type: LLMsTxt
  url: llms/mth-sense-llms.txt
- type: Website
  url: https://mthsense.com/
- type: Login
  url: https://mthsense.com/login.html
- type: FAQ
  url: https://mthsense.com/faq.html
- type: Support
  url: https://mthsense.com/contact.html
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: RevSense sells a managed publisher yield-optimization service, not an interface — its own FAQ describes RevSense
    using a publisher's handed-over ad-server and SSP credentials to drive Google Ad Manager, OpenX and PubMatic on their
    behalf, and the whole company web presence is a five-page static marketing site (last copyright 2017) where /openapi.json,
    /docs, /developers, /llms.txt and /robots.txt all 404, every /.well-known/ path answers an Apache content-negotiation
    300, and api., docs., developer., app., portal. and dashboard. subdomains are all NXDOMAIN.
  evidence:
  - url: https://mthsense.com/openapi.json
    status: 404
  - url: https://mthsense.com/developers
    status: 404
  - url: https://mthsense.com/.well-known/api-catalog
    status: 300
  - url: https://mthsense.com/faq.html
    status: 200
  - url: https://mthsense.com/pricing.html
    status: 200
  checked: '2026-08-12'