mth Sense

mth Sense (Mth Sense Inc.), operating as RevSense, is a mobile ad-technology company founded in 2011 by Mandar Agte and Mohan Balachandran and backed by Y Combinator (Summer 2012). It began as a mobile on-device profiling and ad-serving platform that inferred demographic and psychographic audience profiles from app-usage data, and has evolved into a programmatic yield and revenue-optimization platform for digital publishers. The RevSense product suite provides machine-learning yield optimization (real-time price floors, frequency caps, geo controls), automated header-bidding tag management, a unified reporting and data platform aggregating ad-server and demand-partner data, and one-click demand/buyer integration. mth Sense markets to publishers, agencies, SSPs, ad networks, and advertisers, and will build private exchanges with an RTB engine and common reporting dashboards. As of this profile the company publishes a static marketing website with no public developer portal, API documentation, or SDKs.

mth Sense is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Programmatic Advertising, and Ad Server.

mth Sense’s developer surface includes FAQ, support, and 5 more developer resources.

🌐 Visit website 📡 Source on GitHub

7.3/100 minimal ▬ flat Agent 0/100 human only saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company Advertising AdTech Programmatic AdvertisingAd ServerYield Optimization Header Bidding Mobile Advertising Publishers Data

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 7.3/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.0 / 20

Access Clarity 1.3 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

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Pricing Plans 1

Published pricing tiers and plan structures.

Mth Sense Plans Pricing

0 plans

PLANS

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mth Sense Domain Security

TLSv1.3 · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 2

Status, limits, changes, and where to get help

FAQ

FAQ

Support

Support

Commercial 1

Pricing, plans, and the legal terms of use

Plans

Plans

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: mth-sense
name: mth Sense
description: mth Sense (Mth Sense Inc.), operating as RevSense, is a mobile ad-technology company founded in 2011 by Mandar
  Agte and Mohan Balachandran and backed by Y Combinator (Summer 2012). It began as a mobile on-device profiling and ad-serving
  platform that inferred demographic and psychographic audience profiles from app-usage data, and has evolved into a programmatic
  yield and revenue-optimization platform for digital publishers. The RevSense product suite provides machine-learning yield
  optimization (real-time price floors, frequency caps, geo controls), automated header-bidding tag management, a unified
  reporting and data platform aggregating ad-server and demand-partner data, and one-click demand/buyer integration. mth Sense
  markets to publishers, agencies, SSPs, ad networks, and advertisers, and will build private exchanges with an RTB engine
  and common reporting dashboards. As of this profile the company publishes a static marketing website with no public developer
  portal, API documentation, or SDKs.
url: https://raw.githubusercontent.com/api-evangelist/mth-sense/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
- y-combinator
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
image: https://mthsense.com/images/logo.svg
tags:
- Company
- Advertising
- AdTech
- Programmatic Advertising
- Ad Server
- Yield Optimization
- Header Bidding
- Mobile Advertising
- Publishers
- Data
apis: []
common:
- type: DomainSecurity
  url: security/mth-sense-domain-security.yml
- type: Plans
  url: plans/mth-sense-plans-pricing.yml
- type: LLMsTxt
  url: llms/mth-sense-llms.txt
- type: Website
  url: https://mthsense.com/
- type: Login
  url: https://mthsense.com/login.html
- type: FAQ
  url: https://mthsense.com/faq.html
- type: Support
  url: https://mthsense.com/contact.html
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 3
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: RevSense sells a managed publisher yield-optimization service, not an interface — its own FAQ describes RevSense
    using a publisher's handed-over ad-server and SSP credentials to drive Google Ad Manager, OpenX and PubMatic on their
    behalf, and the whole company web presence is a five-page static marketing site (last copyright 2017) where /openapi.json,
    /docs, /developers, /llms.txt and /robots.txt all 404, every /.well-known/ path answers an Apache content-negotiation
    300, and api., docs., developer., app., portal. and dashboard. subdomains are all NXDOMAIN.
  evidence:
  - url: https://mthsense.com/openapi.json
    status: 404
  - url: https://mthsense.com/developers
    status: 404
  - url: https://mthsense.com/.well-known/api-catalog
    status: 300
  - url: https://mthsense.com/faq.html
    status: 200
  - url: https://mthsense.com/pricing.html
    status: 200
  checked: '2026-08-12'

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