stale · 0.0 market domain

Supply Side Platform

Score 14.8 / 100 13 providers +2 via APIs 4 APIs Search apis.io →
Variants seen in the corpus: SSPSupply Side Platform

Providers using this tag (13)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Developing 4 Usable, with meaningful gaps to close
MagniteAdvertisingProgrammatic AdvertisingSell-Side Platform8 APIs51.3NativoCompanyAdvertisingAdTechNative Advertising2 APIs43.6AppNexusCompanyAdTechAdvertisingProgrammatic1 API39.4TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs39.4
Thin 6 Limited public surface area
OpenXAdvertisingProgrammatic AdvertisingAd Exchange5 APIs36.1SharethroughNative AdvertisingProgrammatic AdvertisingDSP2 APIs30.7PubMaticAdvertisingAdTechProgrammatic Advertising1 API27.2PokktCompanyAdvertisingMonetizationMobile6 APIs36.8YieldmoAdvertisingProgrammaticNative AdvertisingAd Exchange1 API29.1SilveredgeCompanyAdvertisingAdTechContextual Intelligence1 API28.9
Emerging 1 Early or largely undocumented
Index ExchangeAdvertisingProgrammaticReal-time Bidding1 API12.7
Minimal 2 Almost no public developer surface
TelariaCompanyAdvertisingAdTechVideo Advertising3.4AdMeldCompanyAdTechAdvertising0.0

APIs with this tag (4)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
LiveRamp SidecarService enabling SSPs to decrypt RampID identity envelopes into DSP-specific identifiers for programmatic a...59.1
Thin 3 Limited public surface area
POKKT VAST Video APIVideo ad request API for supply-side platforms. The same /api/AdServer endpoint called with response_format...36.8Clear Channel Outdoor pDOOH RTB SupplyProgrammatic digital out-of-home (pDOOH) supply made available through 20+ DSP partners that transact CCO i...35.3Silverpush Prebid Bidder (Chocolate Ad Exchange)Silverpush's first-party programmatic bid endpoint, registered upstream in the Prebid ecosystem under the b...28.9

Companies reaching this through an API (2)

These companies publish an API, specification or operation carrying “Supply Side Platform” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Clear Channel Outdoor LiveRamp

Score breakdown

Frequency
33.5
log-scaled weighted occurrences
Breadth
0.3
spread across providers
Quality lift
31.8
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Where this tag sits

AdTech broader

Related tags

Ad Exchange 6 co-occurrences OpenRTB 8 co-occurrences Header Bidding 7 co-occurrences Prebid 5 co-occurrences Real-Time Bidding 5 co-occurrences Programmatic Advertising 9 co-occurrences CTV 6 co-occurrences Video Advertising 5 co-occurrences

Where this tag comes from

Provider tag13
Api tag4

Work with this as data

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/supply-side-platform"
All tags 
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As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/supply-side-platform"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/supply-side-platform/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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