Telaria

Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising, formerly known as Tremor Video's sell-side business. Its Video Management Platform (VMP) combined an ad server built for advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop, and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation portal to harvest.

Telaria is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Connected TV.

🌐 Visit website 📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Advertising AdTech Video Advertising Connected TV CTV Supply Side Platform SSP Programmatic Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/telaria: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Company 1

The organization behind the API

Website

Website

Other 1

Properties that don't map to a standard resource type

SuccessorCompany

SuccessorCompany

Source (apis.yml)

aid: telaria
name: Telaria
description: 'Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising,
  formerly known as Tremor Video''s sell-side business. Its Video Management Platform (VMP) combined an ad server built for
  advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold
  monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals
  with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop,
  and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the
  "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile
  documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation
  portal to harvest.'
url: https://raw.githubusercontent.com/api-evangelist/telaria/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: magnite
x-acquired-date: '2020-04-01'
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- CTV
- Supply Side Platform
- SSP
- Programmatic
- Acquired
tags_raw:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- CTV
- Supply-Side Platform
- SSP
- Programmatic
- Acquired
image: https://raw.githubusercontent.com/api-evangelist/telaria/refs/heads/main/apis.yml
common:
- type: Website
  url: https://telaria.com
- type: SuccessorCompany
  name: Magnite
  url: https://www.magnite.com
- type: DomainSecurity
  url: security/telaria-domain-security.yml
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1

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