Telaria

Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising, formerly known as Tremor Video's sell-side business. Its Video Management Platform (VMP) combined an ad server built for advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop, and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation portal to harvest.

Telaria is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Connected TV.

🌐 Visit website 📡 Source on GitHub
6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAdvertisingAdTechVideo AdvertisingConnected TVCTVSupply-Side PlatformSSPProgrammaticAcquired

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 6.8/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 0.0 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/telaria: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Telaria Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Company 1

The organization behind the API

Website
Website

Other 1

Properties that don't map to a standard resource type

SuccessorCompany
SuccessorCompany

Source (apis.yml)

apis.yml Raw ↑ 
aid: telaria
name: Telaria
description: 'Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising,
  formerly known as Tremor Video''s sell-side business. Its Video Management Platform (VMP) combined an ad server built for
  advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold
  monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals
  with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop,
  and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the
  "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile
  documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation
  portal to harvest.'
url: https://raw.githubusercontent.com/api-evangelist/telaria/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: magnite
x-acquired-date: '2020-04-01'
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- CTV
- Supply-Side Platform
- SSP
- Programmatic
- Acquired
image: https://raw.githubusercontent.com/api-evangelist/telaria/refs/heads/main/apis.yml
common:
- type: Website
  url: https://telaria.com
- type: SuccessorCompany
  name: Magnite
  url: https://www.magnite.com
- type: DomainSecurity
  url: security/telaria-domain-security.yml
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1