Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising, formerly known as Tremor Video's sell-side business. Its Video Management Platform (VMP) combined an ad server built for advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop, and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation portal to harvest.
Telaria is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Connected TV.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
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aid: telaria
name: Telaria
description: 'Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising,
formerly known as Tremor Video''s sell-side business. Its Video Management Platform (VMP) combined an ad server built for
advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold
monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals
with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop,
and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the
"Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile
documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation
portal to harvest.'
url: https://raw.githubusercontent.com/api-evangelist/telaria/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- canaan-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: magnite
x-acquired-date: '2020-04-01'
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://telaria.com
status: 301
note: declared website redirects to https://www.magnite.com/ — a different registrable domain (telaria.com -> magnite.com),
possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- CTV
- Supply Side Platform
- SSP
- Programmatic
- Acquired
tags_raw:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- CTV
- Supply-Side Platform
- SSP
- Programmatic
- Acquired
image: https://raw.githubusercontent.com/api-evangelist/telaria/refs/heads/main/apis.yml
common:
- type: Website
url: https://telaria.com
- type: SuccessorCompany
name: Magnite
url: https://www.magnite.com
- type: DomainSecurity
url: security/telaria-domain-security.yml
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-07-21'
status: minimal
artifacts_added: 1
pass: local-v1
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