stale · -1.4 market domain

Connected TV

Score 16.5 / 100 27 providers 3 APIs Search apis.io →

Providers using this tag (27)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 1 Complete, well-documented, and agent-ready
OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs71.1
Strong 2 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAdTech5 APIs64.7The Trade DeskAdvertisingProgrammatic AdvertisingDSPAdTech2 APIs57.5
Developing 8 Usable, with meaningful gaps to close
ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs53.1MNTNctv-advertisingAdvertisingPerformance Marketing19 APIs51.7MadHiveCompanyAdvertisingAdTech2 APIs42.3MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs53.0Truex MediaCompanyAdvertisingAdTechVideo Advertising3 APIs44.6GumGumAdvertisingAdTechContextual AdvertisingBrand Safety6 APIs43.7CovaticCompanyAdTechAudience IntelligenceData Management Platform2 APIs41.1AdReady (CPXi)CompanyCommerceAdvertisingAdTech1 API39.6
Thin 8 Limited public surface area
SimulmediaCompanyAdvertisingTelevision1 API29.2RokuStreamingTelevisionMediaEntertainment1 API39.0PokktCompanyAdvertisingMonetizationMobile6 APIs36.5TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs34.6Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API31.7PebblePostCompanyMarketingAdvertisingDirect Mail2 APIs31.7DoubleVerifyAd VerificationAd MeasurementMedia QualityBrand Suitability2 APIs31.6PubMaticAdvertisingAdTechProgrammatic AdvertisingSupply Side Platform1 API28.1
Emerging 6 Early or largely undocumented
Spot RunnerCompanyAdvertisingAdTech13.5TvscientificCompanyAdvertisingCTV1 API24.9Adelphic Mobile *CompanyEnterpriseAdvertisingAdTech24.6AtmosphereCompanyMediaStreamingTelevision18.7AdscannerCompanyAdvertisingAdTechTelevision12.5VolleyCompanyVoiceGamesEntertainment11.5
Minimal 2 Almost no public developer surface
TelariaCompanyAdvertisingAdTechVideo Advertising2.6DataxuCompanyAdvertisingAdTechProgrammatic Advertising2.6

APIs with this tag (3)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 1 Usable, with meaningful gaps to close
MNTN Reporting API 3.0Public partner reporting surface at api3.mountain.com. GET /apilist returns the tables and columns availabl...51.7
Thin 1 Limited public surface area
TripleLift Reporting APIGraphQL API for publishers and supply partners covering standard and connected TV (CTV) network reporting. ...34.6
Emerging 1 Early or largely undocumented
tvScientific Campaign Management APIThe REST API behind the tvScientific Campaign Management UI, named by tvScientific's own status page as the...24.9

Score breakdown

Frequency
37.8
log-scaled weighted occurrences
Breadth
0.3
spread across providers
Quality lift
34.7
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Where this tag sits

AdTech broader

Related tags

CTV 10 co-occurrences Programmatic Advertising 13 co-occurrences Real-Time Bidding 8 co-occurrences Video Advertising 8 co-occurrences DSP 8 co-occurrences Header Bidding 5 co-occurrences Supply Side Platform 5 co-occurrences AdTech 23 co-occurrences

Where this tag comes from

Provider tag27
Api tag3

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

MarketShare of the market's providers
Adtech and Privacy32%

Work with this as data

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  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
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  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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