Truex Media

TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion. Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina. TrueX's integration surface is the TruexAdRenderer (TAR) client SDK — published first-party from the "socialvibe" GitHub organization for iOS, tvOS, Android, Roku, and CTV/HTML5 web via Swift Package Manager and CocoaPods — rather than a public REST API. Publishers embed the renderer, typically alongside Google IMA (client- or server-side ad insertion), to serve and measure interactive ads.

Truex Media is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Connected TV.

Truex Media’s developer surface includes documentation, engineering blog, support, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
13.9/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5
0 APIs
CompanyAdvertisingAdTechVideo AdvertisingConnected TVInteractive AdvertisingSDKMobile

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 13.9/100 · minimal
Contract Quality 0.0 / 25
Developer Ergonomics 4.3 / 20
Commercial Clarity 2.1 / 20
Operational Transparency 0.7 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/truex-media: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Truex Media Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt
LLMsTxt

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Packages
Packages
 SDKs
SDKs

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support
Support

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

Website
Website
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: truex-media
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/truex-media.png
name: Truex Media
description: TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion.
  Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers
  opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top
  (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st
  Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina.
  TrueX's integration surface is the TruexAdRenderer (TAR) client SDK — published first-party from the "socialvibe" GitHub
  organization for iOS, tvOS, Android, Roku, and CTV/HTML5 web via Swift Package Manager and CocoaPods — rather than a public
  REST API. Publishers embed the renderer, typically alongside Google IMA (client- or server-side ad insertion), to serve
  and measure interactive ads.
url: https://raw.githubusercontent.com/api-evangelist/truex-media/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- Interactive Advertising
- SDK
- Mobile
apis: []
common:
- type: DomainSecurity
  url: security/truex-media-domain-security.yml
- type: Website
  url: https://infillion.com
- type: GitHubOrganization
  url: https://github.com/socialvibe
- type: Documentation
  url: https://github.com/socialvibe/truex-mobile-integrations/wiki
- type: Blog
  url: https://infillion.com/blog/
- type: Support
  url: https://infillion.com/contact/
- type: PrivacyPolicy
  url: https://infillion.com/privacy-policy/
- type: Packages
  url: packages/truex-media-packages.yml
- type: SDKs
  url: packages/truex-media-packages.yml
- type: LLMsTxt
  url: llms/truex-media-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 3
  pass: local-v1