Truex Media

TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion. Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina. true[X] publishes two real HTTP APIs from its own truex.com hosts — a Web Service Ad API at get.truex.com/v2 that returns a JSON ad object for server-side ad requests, and a Reporting API at api.truex.com/v1 that returns publisher performance by placement, day and campaign — alongside a signed server-to-server engagement callback. Its primary integration surface remains the TruexAdRenderer (TAR) client SDK, published first-party from the "socialvibe" GitHub organization and the @truex npm scope for iOS, tvOS, Android/Fire TV, Roku, Amazon Vega OS, and CTV/HTML5 web. Parent company Infillion also operates Infillion Agent Connector, an MCP-based agent-native media execution layer at mcp.infillion.com.

Truex Media is listed with 3 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Connected TV.

The Truex Media catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Truex Media’s developer surface includes documentation, API reference, getting-started guide, engineering blog, support, signup flow, authentication, and 25 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

46.9/100 developing ▬ flat Agent 53/100 agent native Front door AI 4/6 moderate Heartbeat 96/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

3 APIs 1 MCP Servers

Company Advertising AdTech Video Advertising Connected TVInteractive AdvertisingSDK Mobile Ad Serving Reporting Attention Measurement OTT

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 46.9/100 · developing

Contract Quality 8.3 / 21

Developer Ergonomics 12.1 / 17

Access Clarity 5.8 / 17

Operational Transparency 3.8 / 11

Contract Governance 1.9 / 10

Discoverability 6.8 / 9

Regulatory Posture 3.7 / 15

Agent readiness — 53/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too
Agent Skills +5 pts — skills artifact present, graded by who authored it
Agentic Commerce Well-Known Document +5 pts — a parsing /.well-known/ucp.json or acp.json declaring a version and at least one service, OR (0.27) a live x402 payment challenge from _data/x402-adoption.json — `self` when its endpoints are on the provider's own domain, `platform` when they are on a vendor's

3 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 39.0 — up to +15.3 composite points
Access Clarity scores 34.2 — up to +13.2 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/truex-media/apis.yml: open an issue on github.com/api-evangelist/truex-media to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

true[X] Web Service Ad API

Server-side ad request API. A GET against the versioned endpoint with a placement key, user id, IP and user agent returns a JSON `ad` object (creative id, campaign id, window UR...

true[X] Reporting API

Publisher performance reporting. A GET against /v1/publisher/performance.json (or .csv) with an api_key and a date range returns revenue and key performance indicators broken ou...

true[X] JavaScript Ad API

Client-side JavaScript integration for publishers embedding true[X] engagement ads on the web. Loads truex.client from static.truex.com, exposes requestAd, loadAdIntoContainer, ...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Infillion Agent Connector

Infillion Agent Connector is marketed as an agent-native media execution layer built on the Model Context Protocol, letting AI systems plan, buy and optimize media directly rath...

MCP SERVER

Truex Media API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Truex Media Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Truex Media Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Truex Media Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Truex Media Webhooks

ASYNCAPI

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Truex Media Authentication

apiKey/oauth2/hmac · 4 schemes

SECURITY

Truex Media Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

GettingStarted

SignUp

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

WellKnown

WellKnown

LLMsTxt

LLMsTxt

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Components

Conventions

Idempotency

ErrorCatalog

Webhooks

Lifecycle

Conformance

DataModel

Scroll for all 8

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

SDKs

SDKs

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 4

Status, limits, changes, and where to get help

Support

Deprecation

ChangeLog

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Plans

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

CookiePolicy

CookiePolicy

Source (apis.yml)

aid: truex-media
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: partner
  trial: false
  try_now: false
  public: false
  label: Partner
  confidence: medium
  source:
  - https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
  - https://infillion.com/contact/
  generated: '2026-08-12'
  method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/truex-media.png
name: Truex Media
description: TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion.
  Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers
  opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top
  (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st
  Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina.
  true[X] publishes two real HTTP APIs from its own truex.com hosts — a Web Service Ad API at get.truex.com/v2 that returns
  a JSON ad object for server-side ad requests, and a Reporting API at api.truex.com/v1 that returns publisher performance
  by placement, day and campaign — alongside a signed server-to-server engagement callback. Its primary integration surface
  remains the TruexAdRenderer (TAR) client SDK, published first-party from the "socialvibe" GitHub organization and the @truex
  npm scope for iOS, tvOS, Android/Fire TV, Roku, Amazon Vega OS, and CTV/HTML5 web. Parent company Infillion also operates
  Infillion Agent Connector, an MCP-based agent-native media execution layer at mcp.infillion.com.
url: https://raw.githubusercontent.com/api-evangelist/truex-media/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- Interactive Advertising
- SDK
- Mobile
- Ad Serving
- Reporting
- Attention Measurement
- OTT
apis:
- aid: truex-media:truex-media-web-service-ad-api
  name: true[X] Web Service Ad API
  description: Server-side ad request API. A GET against the versioned endpoint with a placement key, user id, IP and user
    agent returns a JSON `ad` object (creative id, campaign id, window URL and dimensions, currency amount, revenue amount,
    session id) or an error object when no bid is available. Intended for server-side implementations; the returned ad object
    can be handed to the true[X] JavaScript client via `prepareAd` for client-side event handling. Pairs with a signed server-to-server
    engagement callback.
  humanURL: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
  baseURL: https://get.truex.com/v2
  tags:
  - Ad Serving
  - Advertising
  - Video Advertising
  properties:
  - type: Documentation
    url: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
  - type: APIReference
    url: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
- aid: truex-media:truex-media-reporting-api
  name: true[X] Reporting API
  description: Publisher performance reporting. A GET against /v1/publisher/performance.json (or .csv) with an api_key and
    a date range returns revenue and key performance indicators broken out by placement key, day and campaign — including
    initial and completed engagements, advertiser cost, average CPE, net revenue, frequency caps and geo targeting.
  humanURL: https://github.com/socialvibe/truex-ads-docs/blob/master/reporting_api.md
  baseURL: https://api.truex.com/v1
  tags:
  - Reporting
  - Analytics
  - Advertising
  properties:
  - type: Documentation
    url: https://github.com/socialvibe/truex-ads-docs/blob/master/reporting_api.md
  - type: APIReference
    url: https://github.com/socialvibe/truex-ads-docs/blob/master/reporting_api.md
- aid: truex-media:truex-media-js-ad-api
  name: true[X] JavaScript Ad API
  description: Client-side JavaScript integration for publishers embedding true[X] engagement ads on the web. Loads truex.client
    from static.truex.com, exposes requestAd, loadAdIntoContainer, openAdWindow, trackTriggerPointImpression, trackOptOut
    and prepareAd, and emits the ad lifecycle events onStart, onCredit, onClose, onFinish, onMessage, onError and onClickthrough.
  humanURL: https://github.com/socialvibe/truex-ads-docs/blob/master/js_ad_api.md
  baseURL: https://static.truex.com/js/client.js
  tags:
  - Advertising
  - Video Advertising
  - JavaScript
  properties:
  - type: Documentation
    url: https://github.com/socialvibe/truex-ads-docs/blob/master/js_ad_api.md
  - type: Sandbox
    url: sandbox/truex-media-sandbox.yml
common:
- type: Website
  url: https://infillion.com
- type: DeveloperPortal
  url: https://github.com/socialvibe/truex-ads-docs
- type: Documentation
  url: https://github.com/socialvibe/truex-ads-docs
- type: APIReference
  url: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
- type: GettingStarted
  url: https://github.com/socialvibe/truex-mobile-integrations/wiki
- type: GitHubOrganization
  url: https://github.com/socialvibe
- type: Blog
  url: https://infillion.com/blog/
- type: Support
  url: https://infillion.com/contact/
- type: SignUp
  url: https://infillion.com/contact/
- type: TermsOfService
  url: https://infillion.com/terms-of-use/
- type: PrivacyPolicy
  url: https://infillion.com/privacy-policy/
- type: CookiePolicy
  url: https://infillion.com/cookie-policy/
- type: Packages
  url: packages/truex-media-packages.yml
- type: SDKs
  url: packages/truex-media-packages.yml
- type: Components
  url: components/truex-media-components.yml
- type: MCPServer
  url: mcp/truex-media-mcp.yml
- type: WellKnown
  url: well-known/truex-media-well-known.yml
- type: Authentication
  url: authentication/truex-media-authentication.yml
- type: Conventions
  url: conventions/truex-media-conventions.yml
- type: Idempotency
  url: conventions/truex-media-conventions.yml
- type: ErrorCatalog
  url: errors/truex-media-error-codes.yml
- type: Webhooks
  url: asyncapi/truex-media-webhooks.yml
- type: Lifecycle
  url: lifecycle/truex-media-lifecycle.yml
- type: Deprecation
  url: lifecycle/truex-media-lifecycle.yml
- type: ChangeLog
  url: changelog/truex-media-changelog.yml
- type: Conformance
  url: conformance/truex-media-conformance.yml
- type: DataModel
  url: data-model/truex-media-data-model.yml
- type: Sandbox
  url: sandbox/truex-media-sandbox.yml
- type: RateLimits
  url: rate-limits/truex-media-rate-limits.yml
- type: Plans
  url: plans/truex-media-plans-pricing.yml
- type: DomainSecurity
  url: security/truex-media-domain-security.yml
- type: LLMsTxt
  url: llms/truex-media-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 16
  pass: local-v1

Truex Media API — frequently asked questions

Does Truex Media have an API?

Yes. APIs.io lists 3 APIs from Truex Media, including true[X] Web Service Ad API, true[X] Reporting API and true[X] JavaScript Ad API.

How do I authenticate with the Truex Media API?

Truex Media documents its authentication (apiKey/oauth2/hmac · 4 schemes). The details are profiled on APIs.io as Truex Media Authentication.

Does Truex Media have an MCP server?

Yes. APIs.io lists 1 MCP server for Truex Media: Infillion Agent Connector is marketed as an agent-native media execution layer built on the Model Context Protocol, letting AI systems plan, buy and optimize media directly rather than through human w

Is the Truex Media API ready for AI agents?

Truex Media has a Kin Score of 46.9 out of 100 (developing) and an Agent Readiness score of 53.2 (agent-native), scored by API Evangelist on 2026-11-06.

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