TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion. Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina. true[X] publishes two real HTTP APIs from its own truex.com hosts — a Web Service Ad API at get.truex.com/v2 that returns a JSON ad object for server-side ad requests, and a Reporting API at api.truex.com/v1 that returns publisher performance by placement, day and campaign — alongside a signed server-to-server engagement callback. Its primary integration surface remains the TruexAdRenderer (TAR) client SDK, published first-party from the "socialvibe" GitHub organization and the @truex npm scope for iOS, tvOS, Android/Fire TV, Roku, Amazon Vega OS, and CTV/HTML5 web. Parent company Infillion also operates Infillion Agent Connector, an MCP-based agent-native media execution layer at mcp.infillion.com.
Truex Media publishes 3 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Connected TV.
The Truex Media catalog on APIs.io includes 1 event-driven AsyncAPI specification.
Truex Media’s developer surface includes documentation, API reference, getting-started guide, engineering blog, support, signup flow, authentication, and 25 more developer resources.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/truex-media: open an issue to ask a question, or submit a pull request to add artifacts.
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Server-side ad request API. A GET against the versioned endpoint with a placement key, user id, IP and user agent returns a JSON `ad` object (creative id, campaign id, window UR...
Publisher performance reporting. A GET against /v1/publisher/performance.json (or .csv) with an api_key and a date range returns revenue and key performance indicators broken ou...
Client-side JavaScript integration for publishers embedding true[X] engagement ads on the web. Loads truex.client from static.truex.com, exposes requestAd, loadAdIntoContainer, ...
Infillion Agent Connector is marketed as an agent-native media execution layer built on the Model Context Protocol, letting AI systems plan, buy and optimize media directly rath...
aid: truex-media
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: partner
trial: false
try_now: false
public: false
label: Partner
confidence: medium
source:
- https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
- https://infillion.com/contact/
generated: '2026-08-12'
method: searched
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/truex-media.png
name: Truex Media
description: TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion.
Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers
opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top
(OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st
Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina.
true[X] publishes two real HTTP APIs from its own truex.com hosts — a Web Service Ad API at get.truex.com/v2 that returns
a JSON ad object for server-side ad requests, and a Reporting API at api.truex.com/v1 that returns publisher performance
by placement, day and campaign — alongside a signed server-to-server engagement callback. Its primary integration surface
remains the TruexAdRenderer (TAR) client SDK, published first-party from the "socialvibe" GitHub organization and the @truex
npm scope for iOS, tvOS, Android/Fire TV, Roku, Amazon Vega OS, and CTV/HTML5 web. Parent company Infillion also operates
Infillion Agent Connector, an MCP-based agent-native media execution layer at mcp.infillion.com.
url: https://raw.githubusercontent.com/api-evangelist/truex-media/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Connected TV
- Interactive Advertising
- SDK
- Mobile
- Ad Serving
- Reporting
- Attention Measurement
- OTT
apis:
- aid: truex-media-web-service-ad-api
name: true[X] Web Service Ad API
description: Server-side ad request API. A GET against the versioned endpoint with a placement key, user id, IP and user
agent returns a JSON `ad` object (creative id, campaign id, window URL and dimensions, currency amount, revenue amount,
session id) or an error object when no bid is available. Intended for server-side implementations; the returned ad object
can be handed to the true[X] JavaScript client via `prepareAd` for client-side event handling. Pairs with a signed server-to-server
engagement callback.
humanURL: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
baseURL: https://get.truex.com/v2
tags:
- Ad Serving
- Advertising
- Video Advertising
properties:
- type: Documentation
url: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
- type: APIReference
url: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
- aid: truex-media-reporting-api
name: true[X] Reporting API
description: Publisher performance reporting. A GET against /v1/publisher/performance.json (or .csv) with an api_key and
a date range returns revenue and key performance indicators broken out by placement key, day and campaign — including
initial and completed engagements, advertiser cost, average CPE, net revenue, frequency caps and geo targeting.
humanURL: https://github.com/socialvibe/truex-ads-docs/blob/master/reporting_api.md
baseURL: https://api.truex.com/v1
tags:
- Reporting
- Analytics
- Advertising
properties:
- type: Documentation
url: https://github.com/socialvibe/truex-ads-docs/blob/master/reporting_api.md
- type: APIReference
url: https://github.com/socialvibe/truex-ads-docs/blob/master/reporting_api.md
- aid: truex-media-js-ad-api
name: true[X] JavaScript Ad API
description: Client-side JavaScript integration for publishers embedding true[X] engagement ads on the web. Loads truex.client
from static.truex.com, exposes requestAd, loadAdIntoContainer, openAdWindow, trackTriggerPointImpression, trackOptOut
and prepareAd, and emits the ad lifecycle events onStart, onCredit, onClose, onFinish, onMessage, onError and onClickthrough.
humanURL: https://github.com/socialvibe/truex-ads-docs/blob/master/js_ad_api.md
baseURL: https://static.truex.com/js/client.js
tags:
- Advertising
- Video Advertising
- JavaScript
properties:
- type: Documentation
url: https://github.com/socialvibe/truex-ads-docs/blob/master/js_ad_api.md
- type: Sandbox
url: sandbox/truex-media-sandbox.yml
common:
- type: Website
url: https://infillion.com
- type: DeveloperPortal
url: https://github.com/socialvibe/truex-ads-docs
- type: Documentation
url: https://github.com/socialvibe/truex-ads-docs
- type: APIReference
url: https://github.com/socialvibe/truex-ads-docs/blob/master/web_service_ad_api.md
- type: GettingStarted
url: https://github.com/socialvibe/truex-mobile-integrations/wiki
- type: GitHubOrganization
url: https://github.com/socialvibe
- type: Blog
url: https://infillion.com/blog/
- type: Support
url: https://infillion.com/contact/
- type: SignUp
url: https://infillion.com/contact/
- type: TermsOfService
url: https://infillion.com/terms-of-use/
- type: PrivacyPolicy
url: https://infillion.com/privacy-policy/
- type: CookiePolicy
url: https://infillion.com/cookie-policy/
- type: Packages
url: packages/truex-media-packages.yml
- type: SDKs
url: packages/truex-media-packages.yml
- type: Components
url: components/truex-media-components.yml
- type: MCPServer
url: mcp/truex-media-mcp.yml
- type: WellKnown
url: well-known/truex-media-well-known.yml
- type: Authentication
url: authentication/truex-media-authentication.yml
- type: Conventions
url: conventions/truex-media-conventions.yml
- type: Idempotency
url: conventions/truex-media-conventions.yml
- type: ErrorCatalog
url: errors/truex-media-error-codes.yml
- type: Webhooks
url: asyncapi/truex-media-webhooks.yml
- type: Lifecycle
url: lifecycle/truex-media-lifecycle.yml
- type: Deprecation
url: lifecycle/truex-media-lifecycle.yml
- type: ChangeLog
url: changelog/truex-media-changelog.yml
- type: Conformance
url: conformance/truex-media-conformance.yml
- type: DataModel
url: data-model/truex-media-data-model.yml
- type: Sandbox
url: sandbox/truex-media-sandbox.yml
- type: RateLimits
url: rate-limits/truex-media-rate-limits.yml
- type: Plans
url: plans/truex-media-plans-pricing.yml
- type: DomainSecurity
url: security/truex-media-domain-security.yml
- type: LLMsTxt
url: llms/truex-media-llms.txt
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 16
pass: local-v1
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