niche · 1.4 market domain

Ad Serving

Score 19.6 / 100 16 providers 13 APIs Search apis.io →
Variants seen in the corpus: Ad Servingad-serving

Providers using this tag (16)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 4 Solid coverage with minor gaps
Google Campaign ManagerAdvertisingAnalyticsCampaign ManagementDigital Marketing1 API63.9MediaMathProgrammatic AdvertisingDSPDemand-Side PlatformCampaign Management15 APIs60.5TheBriefCompanyAdvertisingCreativeDesign2 APIs55.7MOLOCOAdvertisingadtechdemand-side-platformretail-media11 APIs54.7
Developing 4 Usable, with meaningful gaps to close
Truex MediaCompanyAdvertisingAdTechVideo Advertising3 APIs46.6Rubicon ProjectCompanyAdvertisingAdTechProgrammatic Advertising4 APIs46.4InMobiCompanyEnterpriseAdvertisingAdTech5 APIs45.1GistCompanyArtificial IntelligenceGenerative AIAdvertising2 APIs41.1
Thin 4 Limited public surface area
KevelAdvertisingAPI-FirstAudience1 API37.2PokktCompanyAdvertisingMonetizationMobile6 APIs37.2LoopMeCompanyAdvertisingAdTechMobile Advertising2 APIs36.4Google Ad ManagerAd ManagerAd OperationsCreatives1 API34.0
Emerging 1 Early or largely undocumented
TargetspotCompanyAdvertisingAdTechDigital Audio11.5
Minimal 3 Almost no public developer surface
DoubleclickCompanyAdvertisingAd TechMarketing6.924/7 Real MediaCompanyMarketingAdvertisingAdTech5.0Double ClickCompanyAdvertisingAdTechMarketing5.0

APIs with this tag (7)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 2 Solid coverage with minor gaps
MediaMath Component Creatives APIComponent Creatives API (v3.0) for building and managing modular, component-based creatives in the MediaMat...60.5The Brief Public REST APIThe Brief's versioned REST API for creative automation — list and search designs, templates and brand templ...55.7
Developing 2 Usable, with meaningful gaps to close
InMobi Server-to-Server Ad Request APILets a publisher request InMobi ads from its own servers rather than through the client SDK, using the InMo...45.1Gist Ads Ad Tag and Display Ad APIAdvertising delivery surface for Gist Ads. Publishers load the `adtag.js` bundle from tp-at.prorata.ai and ...41.1
Thin 3 Limited public surface area
Kevel Decision APIThe Decision API enables ad requests without using ad code. By posting to a RESTful endpoint, Kevel's ad en...37.2POKKT Ad Server APISupply-side ad request API. A single GET to /api/AdServer returns one or more ad objects for a full-screen ...37.2LoopMe S2S Ad Serving APILoopMe's server-to-server ad request endpoint. A third-party ad server, exchange or mediation platform send...36.4

Score breakdown

Frequency
38.3
log-scaled weighted occurrences
Breadth
0.4
spread across providers
Quality lift
46.5
mean composite of providers using it
Cohesion
4.1
strength of nearest seed neighbor

Related tags

Programmatic Advertising 5 co-occurrences AdTech 11 co-occurrences Advertising 14 co-occurrences Reporting 8 co-occurrences Marketing 6 co-occurrences Analytics 6 co-occurrences Company 11 co-occurrences

Where this tag comes from

Provider tag12
Api tag13
Openapi tag1
Openapi op tag1

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