TheBrief

aid: thebrief
name: TheBrief
description: The Brief (formerly Creatopy) is an AI-powered advertising creation platform that helps brands and agencies discover,
  create, launch, and optimize ads at scale. Its Ad Studio, AI agents (Discover, Create, Optimize), and native ad server generate
  on-brand creatives, resize a single design into 50+ ad formats, publish directly to networks like Meta, Google Ads, CM360,
  DV360 and Veeva, and optimize campaign performance with data-backed recommendations. Founded in 2021 and based in Romania,
  The Brief is a portfolio company of Point Nine. It ships a documented Public API on two co-equal surfaces — a REST API at
  https://api.thebrief.ai/v1 and a single GraphQL endpoint at https://graphql.thebrief.ai/public whose 186-type schema is
  readable by anonymous introspection — covering designs and templates, brand kits, projects and folders, exports and creatives,
  ad serving and ad-tag reporting, team users and roles, credits, and team webhooks. Authentication is a JWT bearer token
  minted from a clientId/clientSecret pair; the same signed token powers the App Integration flow that embeds the Ad Studio
  editor inside a customer's own product. No OpenAPI is published.
url: https://raw.githubusercontent.com/api-evangelist/thebrief/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: self-service
  trial: true
  try_now: true
  public: true
  label: Self-service with free trial
  confidence: high
  source:
  - https://www.thebrief.ai/pricing/
  - https://docs.thebrief.ai/public-api
  generated: '2026-08-12'
  method: searched
  note: 7-day free trial, no card required. Packaged tiers from $29/month; API-based bulk distribution is named as an Enterprise
    contract feature and API credentials are minted in-app under Manage account > API credentials.
image: https://cdn.sanity.io/images/8wzdrx7x/production/d9d93597b665708876d106aed92e87d0addafc41-760x175.svg
x-type: company
x-source: vc-portfolio
x-backed-by:
- point-nine
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- Creative
- Design
- Artificial Intelligence
- Marketing
- Ad Serving
- Software-as-a-Service
- GraphQL
- Creative Automation
- Digital Asset Management
- Webhook
tags_raw:
- Company
- Advertising
- Creative
- Design
- Artificial Intelligence
- Marketing
- Ad Serving
- SaaS
- GraphQL
- Creative Automation
- Digital Asset Management
- Webhooks
apis:
- name: The Brief Public REST API
  description: The Brief's versioned REST API for creative automation — list and search designs, templates and brand templates,
    read a template's editable elements and size variants, submit exports with element changes and collect the rendered creatives,
    manage projects, folders, brand kits (colors, fonts, logos, assets, media folders), team users and roles, share links,
    design versions, credits and team webhooks, and drive The Brief's native ad server (enable/disable ad tags, update settings,
    generate network code or CM360/DV360 CSV/XLSX trafficking files, and pull delivery reports). JWT bearer auth, cursor pagination,
    a "response" envelope, and a published 15 req/10s (export) / 100 req/10s (everything else) per-team rate limit.
  humanURL: https://docs.thebrief.ai/public-api/rest-api
  baseURL: https://api.thebrief.ai/v1
  tags:
  - Advertising
  - Creative Automation
  - Ad Serving
  - Design
  properties:
  - type: Documentation
    url: https://docs.thebrief.ai/public-api/rest-api
  - type: APIReference
    url: https://docs.thebrief.ai/public-api/rest-api
  - type: Authentication
    url: authentication/thebrief-authentication.yml
  - type: ErrorCatalog
    url: errors/thebrief-error-codes.yml
  - type: RateLimits
    url: rate-limits/thebrief-rate-limits.yml
  - type: Webhooks
    url: asyncapi/thebrief-webhooks.yml
- name: The Brief Public GraphQL API
  description: A single POST GraphQL endpoint exposing the same data core as the REST API with arbitrary field selection —
    48 queries and 49 mutations across designs, templates, brand kits, projects, folders, exports and downloads, ad networks
    and ad tags, A/B tests, comments, team users and roles, webhooks, credits and the Figma import pipeline. Anonymous __schema
    introspection is open (verified HTTP 200, 2026-08-12); executing operations requires a JWT bearer token. Six fields carry
    @deprecated directives with stated replacements — the only machine-readable deprecation signal The Brief publishes.
  humanURL: https://docs.thebrief.ai/public-api/graphql
  baseURL: https://graphql.thebrief.ai/public
  tags:
  - GraphQL
  - Advertising
  - Creative Automation
  properties:
  - type: GraphQL
    url: graphql/thebrief-public.graphql
  - type: Documentation
    url: https://docs.thebrief.ai/public-api/graphql
  - type: Authentication
    url: authentication/thebrief-authentication.yml
  - type: Postman
    url: https://www.postman.com/thebrieftechnical/the-brief-api/collection/1lfct1g/graphql-api
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/thebrief-trust-center.yml
- type: Compliance
  url: https://www.thebrief.ai/security/
- type: DomainSecurity
  url: security/thebrief-domain-security.yml
- type: Website
  url: https://www.thebrief.ai
- type: Blog
  url: https://www.thebrief.ai/blog/
- type: Pricing
  url: https://www.thebrief.ai/pricing/
- type: Plans
  url: plans/thebrief-plans-pricing.yml
- type: Support
  url: https://help.thebrief.ai/
- type: GettingStarted
  url: https://www.thebrief.ai/learning-hub/
- type: TermsOfService
  url: https://www.thebrief.ai/legal-information/terms-of-use/
- type: PrivacyPolicy
  url: https://www.thebrief.ai/legal-information/privacy-policy/
- type: GitHubOrganization
  url: https://github.com/thebrief-ai
- type: Login
  url: https://app.thebrief.ai/
- type: SignUp
  url: https://app.thebrief.ai/auth/create-account
- type: LLMsTxt
  url: llms/thebrief-llms.txt
- type: LLMsTxt
  url: llms/thebrief-docs-llms.txt
- type: DeveloperPortal
  url: https://docs.thebrief.ai/
- type: Documentation
  url: https://docs.thebrief.ai/
- type: APIReference
  url: https://docs.thebrief.ai/public-api
- type: Postman
  url: https://www.postman.com/thebrieftechnical/the-brief-api/collection/1lfct1g/graphql-api
- type: GraphQL
  url: graphql/thebrief-public.graphql
- type: Authentication
  url: authentication/thebrief-authentication.yml
- type: Conventions
  url: conventions/thebrief-conventions.yml
- type: ErrorCatalog
  url: errors/thebrief-error-codes.yml
- type: RateLimits
  url: rate-limits/thebrief-rate-limits.yml
- type: Webhooks
  url: asyncapi/thebrief-webhooks.yml
- type: DataModel
  url: data-model/thebrief-data-model.yml
- type: Lifecycle
  url: lifecycle/thebrief-lifecycle.yml
- type: Deprecation
  url: lifecycle/thebrief-lifecycle.yml
- type: Conformance
  url: conformance/thebrief-conformance.yml
- type: Components
  url: components/thebrief-components.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 19
  pass: local-v1