Double Click

DoubleClick was an interactive marketing and advertising technology company founded in 1996 by Kevin O'Connor and Dwight Merriman. It pioneered ad serving, targeting, and campaign measurement for publishers and advertisers, went public on NASDAQ as DCLK, and was acquired by Google in 2008 for roughly $3.1 billion. Its products were folded into Google's advertising stack — DoubleClick for Publishers became Google Ad Manager and DoubleClick Digital Marketing became the Google Marketing Platform. DoubleClick no longer exists as an independent company or API provider; doubleclick.com now redirects to Google Marketing Platform. This API Evangelist profile is retained as a historical venture-portfolio record (surfaced via lightspeed-venture-partners) rather than a live, enrichable developer surface.

Double Click is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Marketing, and Ad Serving.

Double Click’s developer surface includes documentation and 2 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

4.5/100 minimal ▬ flat Agent 0/100 human only Front door AI 1/6 silent Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs

Company Advertising AdTech Marketing Ad Serving Acquired Google

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 4.5/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 1.6 / 17

Access Clarity 0.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 4.1 / 9

Regulatory Posture 0.0 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Access Clarity scores 0.0 — up to +20.0 composite points
Developer Ergonomics scores 9.5 — up to +18.1 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/double-click/apis.yml: open an issue on github.com/api-evangelist/double-click to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Company 1

The organization behind the API

Website

Website

Other 1

Properties that don't map to a standard resource type

ParentCompany

ParentCompany

Source (apis.yml)

aid: double-click
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/double-click.png
name: Double Click
description: DoubleClick was an interactive marketing and advertising technology company founded in 1996 by Kevin O'Connor
  and Dwight Merriman. It pioneered ad serving, targeting, and campaign measurement for publishers and advertisers, went public
  on NASDAQ as DCLK, and was acquired by Google in 2008 for roughly $3.1 billion. Its products were folded into Google's advertising
  stack — DoubleClick for Publishers became Google Ad Manager and DoubleClick Digital Marketing became the Google Marketing
  Platform. DoubleClick no longer exists as an independent company or API provider; doubleclick.com now redirects to Google
  Marketing Platform. This API Evangelist profile is retained as a historical venture-portfolio record (surfaced via lightspeed-venture-partners)
  rather than a live, enrichable developer surface.
url: https://raw.githubusercontent.com/api-evangelist/double-click/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- lightspeed-venture-partners
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: google
x-acquired-year: 2008
x-founded: 1996
x-successor: google-marketing-platform
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- AdTech
- Marketing
- Ad Serving
- Acquired
- Google
apis: []
common:
- type: Documentation
  url: https://developers.google.com/doubleclick-advertisers
- type: ParentCompany
  url: https://apis.io/providers/google/
  name: Google
  x-relationship: acquired
  x-evidence: It pioneered ad serving, targeting, and campaign measurement for publishers and advertisers, went public on
    NASDAQ as DCLK, and was acquired by Google in 2008 for roughly $3.
- type: Website
  url: https://marketingplatform.google.com/about/enterprise/
  name: Google Marketing Platform (DoubleClick successor)
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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