MOLOCO

Moloco is a machine-learning advertising company that operates three developer-facing platforms: Moloco Ads (a performance demand-side platform for app marketers), Moloco Commerce Media / MCM (a retail-media platform that lets marketplaces and retailers run sponsored product, brand, display and reserved-display ads on their own inventory), and Moloco Streaming Monetization. Its public API surface spans a Campaign Management API and a Cloud Auth API on api.moloco.cloud for the DSP side, plus MCM Management, Decision, Event and Webhook APIs on mcm-api.moloco.com for the commerce-media side, covering ad accounts, products, campaigns, ad groups, creatives, audience targets, catalog items, wallets, spending limits, reporting, log export, real-time ad decisioning and first-party user-event ingestion.

MOLOCO publishes 6 APIs on the APIs.io network, including Ads Campaign Management API, Cloud Auth API, Commerce Media Management API, and 3 more. Tagged areas include Advertising, AdTech, Demand-Side Platform, Retail Media, and Commerce Media.

The MOLOCO catalog on APIs.io includes 1 event-driven AsyncAPI specification.

MOLOCO’s developer surface includes authentication, documentation, API reference, getting-started guide, support, engineering blog, signup flow, and 37 more developer resources.

🌐 Visit website 📡 Source on GitHub

58.9/100 strong ▬ flat Agent 57/100 agent native Full breakdown ↓
scored 2026-08-25 · rubric v0.14.0

6 APIs 1 MCP Servers

Advertising AdTech Demand-Side Platform Retail Media Commerce Media Programmatic Advertising Campaign Management Ad Serving Machine-Learning Mobile Marketing Reporting user-events

Kin Score

Kin Score How this is scored →
scored 2026-08-25 · rubric v0.14.0

Composite quality — 58.9/100 · strong

Contract Quality 17.1 / 25

Developer Ergonomics 13.2 / 20

Access Clarity 7.9 / 20

Operational Transparency 9.4 / 13

Contract Governance 2.0 / 12

Discoverability 9.3 / 10

Agent readiness — 57/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Surface 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/moloco: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LLMsTxt

MCPServer

WellKnown

AgentSkill

LLMsTxt

Design & Contract 9

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

ErrorCatalog

ErrorCodes

Lifecycle

Conformance

Components

DataModel

Webhooks

Scroll for all 9

Build 6

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Postman

Packages

SDKs

CLI

ToolCrosswalk

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Security

Compliance

OAuthScopes

Operate 4

Status, limits, changes, and where to get help

Support

ChangeLog

Deprecation

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

PrivacyPolicy

Plans

Pricing

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: moloco
name: MOLOCO
description: 'Moloco is a machine-learning advertising company that operates three developer-facing platforms: Moloco Ads
  (a performance demand-side platform for app marketers), Moloco Commerce Media / MCM (a retail-media platform that lets marketplaces
  and retailers run sponsored product, brand, display and reserved-display ads on their own inventory), and Moloco Streaming
  Monetization. Its public API surface spans a Campaign Management API and a Cloud Auth API on api.moloco.cloud for the DSP
  side, plus MCM Management, Decision, Event and Webhook APIs on mcm-api.moloco.com for the commerce-media side, covering
  ad accounts, products, campaigns, ad groups, creatives, audience targets, catalog items, wallets, spending limits, reporting,
  log export, real-time ad decisioning and first-party user-event ingestion.'
image: https://cdn.prod.website-files.com/6237fca0466ffd9274a1dbdd/6a4b55676ce1b724bd4b3bb2_Open%20Graph%20image.jpg
url: https://raw.githubusercontent.com/api-evangelist/moloco/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.23'
created: '2026-07-31'
modified: '2026-08-13'
tags:
- Advertising
- AdTech
- Demand-Side Platform
- Retail Media
- Commerce Media
- Programmatic Advertising
- Campaign Management
- Ad Serving
- Machine-Learning
- Mobile Marketing
- Reporting
- user-events
tags_raw:
- advertising
- adtech
- demand-side-platform
- retail-media
- commerce-media
- programmatic-advertising
- campaign-management
- ad-serving
- machine-learning
- mobile-marketing
- reporting
- user-events
apis:
- name: Moloco Ads Campaign Management API
  description: REST API for creating and managing Moloco Ads (Cloud DSP) campaigns — ad accounts, products, tracking links,
    campaigns, ad groups, creatives, creative groups, audience targets and customer sets — plus analytics, cohort summaries,
    reports, report exports and impression/click/conversion log generation. Versioned via the Moloco-Cloud-Api-Version header;
    bearer token issued from an API key.
  humanURL: https://developer.moloco.cloud/docs/campaign-management-api
  baseURL: https://api.moloco.cloud
  tags:
  - Advertising
  - Demand-Side Platform
  - Campaign Management
  - Reporting
  - Ad Serving
  tags_raw:
  - advertising
  - demand-side-platform
  - campaign-management
  - reporting
  - ad-serving
  properties:
  - type: OpenAPI
    url: openapi/moloco-ads-campaign-management-openapi.yml
  - type: Documentation
    url: https://developer.moloco.cloud/docs/campaign-management-api
  - type: APIReference
    url: https://developer.moloco.cloud/reference/dspapi_listadaccounts-1
  - type: Overlay
    url: overlays/moloco-ads-campaign-management-overlay.yaml
- name: Moloco Cloud Auth API
  description: Authentication and authorization API for Moloco Cloud — issues bearer access tokens from an API key and manages
    workplaces, userspaces, users, passwords, role grants, permissions and ad-account registrations. Access tokens are valid
    for 16 hours.
  humanURL: https://developer.moloco.cloud/docs/auth
  baseURL: https://api.moloco.cloud
  tags:
  - Authentication
  - Authorization
  - User Management
  tags_raw:
  - authentication
  - authorization
  - user-management
  properties:
  - type: OpenAPI
    url: openapi/moloco-cloud-auth-openapi.yml
  - type: Documentation
    url: https://developer.moloco.cloud/docs/auth
  - type: Overlay
    url: overlays/moloco-cloud-auth-overlay.yaml
- name: Moloco Commerce Media Management API
  description: REST API for retail-media platform operators to manage ad manager accounts, ad accounts, campaigns, sponsored
    product/brand/display and reserved-display line items, image and video assets, custom targeting keys and values, campaign
    reviews, spend caps, spending limits, credits, wallets, change history, item kill switch, data-export key rotation and
    user data deletion requests, plus reporting and forecasting.
  humanURL: https://mcm-docs.moloco.com/docs/campaign-management
  baseURL: https://sandbox-mgmt.mcm-api.moloco.com
  tags:
  - Retail Media
  - Commerce Media
  - Campaign Management
  - Reporting
  - Billing
  tags_raw:
  - retail-media
  - commerce-media
  - campaign-management
  - reporting
  - billing
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-management-openapi.yml
  - type: Documentation
    url: https://mcm-docs.moloco.com/docs/campaign-management
  - type: APIReference
    url: https://mcm-docs.moloco.com/reference/rmpmanagementapi_listadaccounts
  - type: Overlay
    url: overlays/moloco-commerce-media-management-overlay.yaml
- name: Moloco Commerce Media Decision API
  description: Real-time ad decisioning API for retail media — request sponsored product, display, brand and reserved display
    ads for a given page/placement and user context, returning the ads to render together with impression and click tracker
    URLs. Latency-sensitive serving path, authenticated with a platform API key.
  humanURL: https://mcm-docs.moloco.com/docs/ad-serving-and-tracking
  baseURL: https://sandbox-dcsn.mcm-api.moloco.com
  tags:
  - Retail Media
  - Ad Serving
  - Real-Time Bidding
  tags_raw:
  - retail-media
  - ad-serving
  - real-time-bidding
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-decision-openapi.yml
  - type: Documentation
    url: https://mcm-docs.moloco.com/docs/ad-serving-and-tracking
  - type: APIReference
    url: https://mcm-docs.moloco.com/reference/rmpdecisionapi_decideadproducts
  - type: Overlay
    url: overlays/moloco-commerce-media-decision-overlay.yaml
- name: Moloco Commerce Media Event API
  description: First-party user-event ingestion API — posts real-time shopper events (home, page view, item view, search,
    add to cart, purchase and more) from a retailer's site or app into Moloco Commerce Media so the models can source and
    score ads. One operation, PostUserEvent, authenticated with a platform API key.
  humanURL: https://mcm-docs.moloco.com/docs/send-user-events-to-moloco-commerce-media
  baseURL: https://sandbox-evt.mcm-api.moloco.com
  tags:
  - Retail Media
  - user-events
  - Data Ingestion
  tags_raw:
  - retail-media
  - user-events
  - data-ingestion
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-event-openapi.yml
  - type: Documentation
    url: https://mcm-docs.moloco.com/docs/send-user-events-to-moloco-commerce-media
  - type: APIReference
    url: https://mcm-docs.moloco.com/reference/rmpeventapi_postuserevent
  - type: Overlay
    url: overlays/moloco-commerce-media-event-overlay.yaml
- name: Moloco Commerce Media Webhooks
  description: Outbound webhook surface for Moloco Commerce Media, published as an OpenAPI 3.1 webhooks document. Moloco POSTs
    signed JSON deliveries to a platform-configured HTTPS endpoint for churned-ad-account re-engagement recommendations and
    high-budget-utilization upsell recommendations; the x-moloco-webhook-id header is the idempotency key.
  humanURL: https://mcm-docs.moloco.com/docs/campaign-management
  baseURL: https://sandbox-mgmt.mcm-api.moloco.com
  tags:
  - Retail Media
  - Webhook
  - Event
  tags_raw:
  - retail-media
  - webhooks
  - events
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-webhooks-openapi.yml
  - type: Webhooks
    url: asyncapi/moloco-commerce-media-webhooks.yml
  - type: Overlay
    url: overlays/moloco-commerce-media-webhooks-overlay.yaml
common:
- type: AgenticAccess
  url: agentic-access/moloco-agentic-access.yml
- type: TrustCenter
  url: security/moloco-trust-center.yml
- type: DomainSecurity
  url: security/moloco-domain-security.yml
- type: Authentication
  url: authentication/moloco-authentication.yml
- type: Website
  url: https://www.moloco.com/
- type: DeveloperPortal
  url: https://developer.moloco.cloud/
- type: Documentation
  url: https://developer.moloco.cloud/docs/getting-started
- type: APIReference
  url: https://developer.moloco.cloud/reference/dspapi_listadaccounts-1
- type: GettingStarted
  url: https://developer.moloco.cloud/docs/getting-started
- type: Support
  url: https://help.moloco.com/hc/en-us
- type: Blog
  url: https://www.moloco.com/blogs
- type: GitHubOrganization
  url: https://github.com/moloco-mcm
- type: SignUp
  url: https://portal.moloco.cloud/signin
- type: Login
  url: https://portal.moloco.cloud/signin
- type: TermsOfService
  url: https://www.moloco.com/terms-and-policies/terms-of-use
- type: PrivacyPolicy
  url: https://www.moloco.com/terms-and-policies/privacy-policy
- type: Security
  url: https://www.moloco.com/terms-and-policies/security
- type: Compliance
  url: https://trust.moloco.com/
- type: Postman
  url: https://github.com/moloco-mcm/mcm-postman-templates
- type: ChangeLog
  url: changelog/moloco-changelog.yml
- type: Deprecation
  url: https://developer.moloco.cloud/page/release-notes
- type: RateLimits
  url: rate-limits/moloco-rate-limits.yml
- type: LLMsTxt
  url: llms/moloco-llms.txt
- type: Packages
  url: packages/moloco-packages.yml
- type: SDKs
  url: packages/moloco-packages.yml
- type: CLI
  url: cli/moloco-cli.yml
- type: MCPServer
  url: mcp/moloco-mcp.yml
- type: ToolCrosswalk
  url: mcp/moloco-tool-crosswalk.yml
- type: WellKnown
  url: well-known/moloco-well-known.yml
- type: OAuthScopes
  url: scopes/moloco-scopes.yml
- type: Conventions
  url: conventions/moloco-conventions.yml
- type: Idempotency
  url: conventions/moloco-conventions.yml
- type: ErrorCatalog
  url: errors/moloco-problem-types.yml
- type: ErrorCodes
  url: errors/moloco-error-codes.yml
- type: Lifecycle
  url: lifecycle/moloco-lifecycle.yml
- type: Conformance
  url: conformance/moloco-conformance.yml
- type: Sandbox
  url: sandbox/moloco-sandbox.yml
- type: Components
  url: components/moloco-components.yml
- type: DataModel
  url: data-model/moloco-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Webhooks
  url: asyncapi/moloco-commerce-media-webhooks.yml
- type: LLMsTxt
  url: llms/moloco-commerce-media-llms.txt
- type: Plans
  url: plans/moloco-plans-pricing.yml
- type: Pricing
  url: https://help.moloco.com/hc/en-us/articles/15764588719255-Pricing
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 2
  artifacts_updated: 4
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/moloco"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/moloco/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/moloco/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no email required.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.