MOLOCO

aid: moloco
name: MOLOCO
description: 'Moloco is a machine-learning advertising company that operates three developer-facing platforms: Moloco Ads
  (a performance demand-side platform for app marketers), Moloco Commerce Media / MCM (a retail-media platform that lets marketplaces
  and retailers run sponsored product, brand, display and reserved-display ads on their own inventory), and Moloco Streaming
  Monetization. Its public API surface spans a Campaign Management API and a Cloud Auth API on api.moloco.cloud for the DSP
  side, plus MCM Management, Decision, Event and Webhook APIs on mcm-api.moloco.com for the commerce-media side, covering
  ad accounts, products, campaigns, ad groups, creatives, audience targets, catalog items, wallets, spending limits, reporting,
  log export, real-time ad decisioning and first-party user-event ingestion.'
image: https://cdn.prod.website-files.com/6237fca0466ffd9274a1dbdd/6a4b55676ce1b724bd4b3bb2_Open%20Graph%20image.jpg
url: https://raw.githubusercontent.com/api-evangelist/moloco/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
specificationVersion: '0.21'
created: '2026-07-31'
modified: '2026-07-31'
tags:
- advertising
- adtech
- demand-side-platform
- retail-media
- commerce-media
- programmatic-advertising
- campaign-management
- ad-serving
- machine-learning
- mobile-marketing
- reporting
- user-events
apis:
- name: Moloco Ads Campaign Management API
  description: REST API for creating and managing Moloco Ads (Cloud DSP) campaigns — ad accounts, products, tracking links,
    campaigns, ad groups, creatives, creative groups, audience targets and customer sets — plus analytics, cohort summaries,
    reports, report exports and impression/click/conversion log generation. Versioned via the Moloco-Cloud-Api-Version header;
    bearer token issued from an API key.
  humanURL: https://developer.moloco.cloud/docs/campaign-management-api
  baseURL: https://api.moloco.cloud
  tags:
  - advertising
  - demand-side-platform
  - campaign-management
  - reporting
  - ad-serving
  properties:
  - type: OpenAPI
    url: openapi/moloco-ads-campaign-management-openapi.yml
  - type: Documentation
    url: https://developer.moloco.cloud/docs/campaign-management-api
  - type: APIReference
    url: https://developer.moloco.cloud/reference/dspapi_listadaccounts-1
  - type: Overlay
    url: overlays/moloco-ads-campaign-management-overlay.yaml
- name: Moloco Cloud Auth API
  description: Authentication and authorization API for Moloco Cloud — issues bearer access tokens from an API key and manages
    workplaces, userspaces, users, passwords, role grants, permissions and ad-account registrations. Access tokens are valid
    for 16 hours.
  humanURL: https://developer.moloco.cloud/docs/auth
  baseURL: https://api.moloco.cloud
  tags:
  - authentication
  - authorization
  - user-management
  properties:
  - type: OpenAPI
    url: openapi/moloco-cloud-auth-openapi.yml
  - type: Documentation
    url: https://developer.moloco.cloud/docs/auth
  - type: Overlay
    url: overlays/moloco-cloud-auth-overlay.yaml
- name: Moloco Commerce Media Management API
  description: REST API for retail-media platform operators to manage ad manager accounts, ad accounts, campaigns, sponsored
    product/brand/display and reserved-display line items, image and video assets, custom targeting keys and values, campaign
    reviews, spend caps, spending limits, credits, wallets, change history, item kill switch, data-export key rotation and
    user data deletion requests, plus reporting and forecasting.
  humanURL: https://mcm-docs.moloco.com/docs/campaign-management
  baseURL: https://sandbox-mgmt.mcm-api.moloco.com
  tags:
  - retail-media
  - commerce-media
  - campaign-management
  - reporting
  - billing
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-management-openapi.yml
  - type: Documentation
    url: https://mcm-docs.moloco.com/docs/campaign-management
  - type: APIReference
    url: https://mcm-docs.moloco.com/reference/rmpmanagementapi_listadaccounts
  - type: Overlay
    url: overlays/moloco-commerce-media-management-overlay.yaml
- name: Moloco Commerce Media Decision API
  description: Real-time ad decisioning API for retail media — request sponsored product, display, brand and reserved display
    ads for a given page/placement and user context, returning the ads to render together with impression and click tracker
    URLs. Latency-sensitive serving path, authenticated with a platform API key.
  humanURL: https://mcm-docs.moloco.com/docs/ad-serving-and-tracking
  baseURL: https://sandbox-dcsn.mcm-api.moloco.com
  tags:
  - retail-media
  - ad-serving
  - real-time-bidding
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-decision-openapi.yml
  - type: Documentation
    url: https://mcm-docs.moloco.com/docs/ad-serving-and-tracking
  - type: APIReference
    url: https://mcm-docs.moloco.com/reference/rmpdecisionapi_decideadproducts
  - type: Overlay
    url: overlays/moloco-commerce-media-decision-overlay.yaml
- name: Moloco Commerce Media Event API
  description: First-party user-event ingestion API — posts real-time shopper events (home, page view, item view, search,
    add to cart, purchase and more) from a retailer's site or app into Moloco Commerce Media so the models can source and
    score ads. One operation, PostUserEvent, authenticated with a platform API key.
  humanURL: https://mcm-docs.moloco.com/docs/send-user-events-to-moloco-commerce-media
  baseURL: https://sandbox-evt.mcm-api.moloco.com
  tags:
  - retail-media
  - user-events
  - data-ingestion
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-event-openapi.yml
  - type: Documentation
    url: https://mcm-docs.moloco.com/docs/send-user-events-to-moloco-commerce-media
  - type: APIReference
    url: https://mcm-docs.moloco.com/reference/rmpeventapi_postuserevent
  - type: Overlay
    url: overlays/moloco-commerce-media-event-overlay.yaml
- name: Moloco Commerce Media Webhooks
  description: Outbound webhook surface for Moloco Commerce Media, published as an OpenAPI 3.1 webhooks document. Moloco POSTs
    signed JSON deliveries to a platform-configured HTTPS endpoint for churned-ad-account re-engagement recommendations and
    high-budget-utilization upsell recommendations; the x-moloco-webhook-id header is the idempotency key.
  humanURL: https://mcm-docs.moloco.com/docs/campaign-management
  baseURL: https://sandbox-mgmt.mcm-api.moloco.com
  tags:
  - retail-media
  - webhooks
  - events
  properties:
  - type: OpenAPI
    url: openapi/moloco-commerce-media-webhooks-openapi.yml
  - type: Webhooks
    url: asyncapi/moloco-commerce-media-webhooks.yml
common:
- type: AgenticAccess
  url: agentic-access/moloco-agentic-access.yml
- type: TrustCenter
  url: security/moloco-trust-center.yml
- type: DomainSecurity
  url: security/moloco-domain-security.yml
- type: Authentication
  url: authentication/moloco-authentication.yml
- type: Website
  url: https://www.moloco.com/
- type: DeveloperPortal
  url: https://developer.moloco.cloud/
- type: Documentation
  url: https://developer.moloco.cloud/docs/getting-started
- type: APIReference
  url: https://developer.moloco.cloud/reference/dspapi_listadaccounts-1
- type: GettingStarted
  url: https://developer.moloco.cloud/docs/getting-started
- type: Support
  url: https://help.moloco.com/hc/en-us
- type: Blog
  url: https://www.moloco.com/blogs
- type: GitHubOrganization
  url: https://github.com/moloco-mcm
- type: SignUp
  url: https://portal.moloco.cloud/signin
- type: Login
  url: https://portal.moloco.cloud/signin
- type: TermsOfService
  url: https://www.moloco.com/terms-and-policies/terms-of-use
- type: PrivacyPolicy
  url: https://www.moloco.com/terms-and-policies/privacy-policy
- type: Security
  url: https://www.moloco.com/terms-and-policies/security
- type: Compliance
  url: https://trust.moloco.com/
- type: Postman
  url: https://github.com/moloco-mcm/mcm-postman-templates
- type: ChangeLog
  url: changelog/moloco-changelog.yml
- type: Deprecation
  url: https://developer.moloco.cloud/page/release-notes
- type: RateLimits
  url: rate-limits/moloco-rate-limits.yml
- type: LLMsTxt
  url: llms/moloco-llms.txt
- type: Packages
  url: packages/moloco-packages.yml
- type: SDKs
  url: packages/moloco-packages.yml
- type: CLI
  url: cli/moloco-cli.yml
- type: MCPServer
  url: mcp/moloco-mcp.yml
- type: ToolCrosswalk
  url: mcp/moloco-tool-crosswalk.yml
- type: WellKnown
  url: well-known/moloco-well-known.yml
- type: OAuthScopes
  url: scopes/moloco-scopes.yml
- type: Conventions
  url: conventions/moloco-conventions.yml
- type: Idempotency
  url: conventions/moloco-conventions.yml
- type: ErrorCatalog
  url: errors/moloco-problem-types.yml
- type: ErrorCodes
  url: errors/moloco-error-codes.yml
- type: Lifecycle
  url: lifecycle/moloco-lifecycle.yml
- type: Conformance
  url: conformance/moloco-conformance.yml
- type: Sandbox
  url: sandbox/moloco-sandbox.yml
- type: Components
  url: components/moloco-components.yml
- type: DataModel
  url: data-model/moloco-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Webhooks
  url: asyncapi/moloco-commerce-media-webhooks.yml
- type: LLMsTxt
  url: llms/moloco-commerce-media-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-31'
  status: enriched
  artifacts_added: 44
  pass: local-v1