24/7 Real Media

aid: 24-7-real-media
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/24-7-real-media.png
name: 24/7 Real Media
description: '24/7 Real Media was a New York digital advertising technology and media company formed when 24/7 Media merged
  with Real Media in 2001, acquiring the Open AdStream publisher ad server. Venture-backed (Trinity Ventures, Zero Stage Capital)
  before its NASDAQ listing, it was acquired by WPP Group in July 2007 for approximately $649 million ($11.75 per share) and
  run inside WPP Digital. The business was renamed 24/7 Media, then merged into WPP''s programmatic arm Xaxis in January 2014,
  retiring the 24/7 brand; Open AdStream was rebranded Xaxis for Publishers and sold to AppNexus later that year. Xaxis itself
  was sunset into GroupM Nexus in January 2024. The company is defunct: it operates no website, developer portal, or public
  API surface today.'
url: https://raw.githubusercontent.com/api-evangelist/24-7-real-media/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- trinity-ventures
- zero-stage-capital
x-tier: stub
x-tier-reason: defunct-no-api-surface
x-status: defunct
x-defunct:
  acquired_by: WPP Group
  acquired_date: '2007-07-13'
  acquisition_value_usd: 649000000
  brand_retired: 2014-01
  successor_lineage:
  - 24/7 Media (WPP Digital)
  - Xaxis (GroupM) — merged January 2014, 24/7 brand retired
  - GroupM Nexus — Xaxis brand sunset January 2024
  product_disposition:
  - product: Open AdStream
    outcome: rebranded Xaxis for Publishers, sold to AppNexus (2014); AppNexus later acquired by AT&T/Xandr, then Microsoft
x-probe:
  date: '2026-07-20'
  method: probed
  findings:
  - host: 247realmedia.com
    dns_a: none
    ns: azure-dns (parked)
    http_status: 0
    note: resolves NOERROR with no A record; no website
  - host: realmedia.com
    dns_a: none
    ns: azure-dns (parked)
    http_status: 0
    note: no A record; no website
  - host: 247media.com
    dns_a: 54.221.208.242
    http_status: 0
    note: A record present but connection times out; no reachable site
  - host: xaxis.com
    http_status: 301
    redirect: https://groupm.com/
    note: successor brand also retired; redirects to GroupM
  conclusion: no operating host, no developer portal, no API, no reachable /.well-known surface
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Marketing
- Advertising
- AdTech
- Ad Serving
- Programmatic Advertising
- Digital Media
- Defunct
- Acquired
apis: []
common:
- type: Wikipedia
  url: https://en.wikipedia.org/wiki/24/7_Media
- type: CompanyProfile
  name: CB Insights — 24/7 Real Media
  url: https://www.cbinsights.com/company/24-7-real-media
- type: Press
  name: WPP completes acquisition of 24/7 Real Media (2007)
  url: https://www.wpp.com/en/news/2007/07/wpp-completes-acquisition-of-real-media
- type: Press
  name: Xaxis and 24/7 Media finalize merger (2014)
  url: https://www.adexchanger.com/agencies/wpp-groups-xaxis-imbibes-247-media-gaining-a-sell-side-edge/
- type: SEC
  name: SEC SC 14D9 filing — 24/7 Real Media, Inc.
  url: https://www.sec.gov/Archives/edgar/data/1062195/000110465907041059/a07-14605_5sc14d9.htm
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-20'
  status: minimal
  artifacts_added: 0
  pass: local-v1