Google Campaign Manager
The Campaign Manager 360 API allows developers to programmatically manage campaigns, creatives, reports, and other advertising operations in Google's Campaign Manager 360 platform.
APIs
Campaign Manager 360 API
Manage your DoubleClick Campaign Manager ad campaigns and reports programmatically. Create, retrieve, update, and delete campaigns, creatives, placements, and generate comprehen...
Campaign Manager 360 Data Transfer v2.0
Data Transfer v2.0 provides raw, event-level reporting data from Campaign Manager 360 beyond what is available through standard reporting. Data is delivered to Google Cloud Stor...
Capabilities
Google Campaign Manager Campaign Management
Unified workflow for managing digital advertising campaigns, ads, placements, and performance reports. Used by ad operations specialists and digital marketers.
Run with NaftikoFeatures
Create, update, and manage advertising campaigns from inception through completion with full programmatic control.
Automate the placement and scheduling of ads across publisher sites with targeting and delivery rules.
Generate standard, reach, path-to-conversion, cross-dimension, floodlight, and cross-media reach reports.
Automatically generate ad tags for publishers to install on their pages.
Configure geo-targeting, technology targeting, day-part targeting, and audience segment rules.
Track and attribute conversions using Floodlight tags for cross-channel measurement.
Use Cases
Automate the creation and configuration of advertising campaigns, ads, and placements across publisher inventory.
Generate and schedule reports to analyze campaign performance, reach, and conversion data.
Use path-to-conversion and cross-media reach reports to understand multi-channel advertising impact.
Streamline trafficking workflows including placement creation, tag generation, and creative assignment.
Integrations
Combine Campaign Manager 360 data with Google Analytics for unified web analytics and attribution.
Coordinate campaign management between Campaign Manager 360 and Google Ads platforms.
Integrate with DV360 for programmatic buying and campaign execution.
Export raw event-level data via Data Transfer for advanced analysis in BigQuery or other tools.
Automate Campaign Manager operations using Google Apps Script advanced service.