LookbackConfiguration

Lookback window configuration for attribution.

AdvertisingAnalyticsCampaign ManagementDigital MarketingReportingAd ServingAd TraffickingAttributionConversion TrackingMarketingMedia BuyingGoogle Marketing Platform

Properties

Name	Type	Description
clickDuration	integer	Lookback window, in days, from the last time a given user clicked on one of your ads.
postImpressionActivitiesDuration	integer	Lookback window, in days, from the last time a given user viewed one of your ads.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "LookbackConfiguration",
  "type": "object",
  "description": "Lookback window configuration for attribution.",
  "properties": {
    "clickDuration": {
      "type": "integer",
      "description": "Lookback window, in days, from the last time a given user clicked on one of your ads."
    },
    "postImpressionActivitiesDuration": {
      "type": "integer",
      "description": "Lookback window, in days, from the last time a given user viewed one of your ads."
    }
  }
}

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