Google Campaign Manager · Schema
Placement
A Campaign Manager 360 placement. Placements represent ad inventory on publisher sites and define the size, format, pricing, and location where ads can be served.
AdvertisingAnalyticsCampaign ManagementDigital MarketingReportingAd ServingAd TraffickingAttributionConversion TrackingMarketingMedia BuyingGoogle Marketing Platform
Properties
| Name | Type | Description |
|---|---|---|
| id | string | Placement ID. Read-only, auto-generated field. |
| accountId | string | Account ID of this placement. |
| subaccountId | string | Subaccount ID of this placement. |
| advertiserId | string | Advertiser ID of this placement. |
| campaignId | string | Campaign ID of this placement. Required on insert. |
| name | string | Name of this placement. Must be fewer than 512 characters. |
| siteId | string | Site ID associated with this placement. Required on insert, read-only after. |
| directorySiteId | string | Directory site ID of this placement. Required on insert, read-only after. |
| externalId | string | External ID for this placement. |
| keyName | string | Key name of this placement, auto-generated from the name. |
| placementGroupId | string | ID of the placement group this placement belongs to. |
| compatibility | string | Placement compatibility. Required on insert. |
| additionalSizes | array | Additional sizes associated with this placement. |
| tagFormats | array | Tag formats to generate for this placement. |
| paymentSource | string | Payment source for this placement. Read-only after insert. |
| paymentApproved | boolean | Whether payment was approved for this placement. Read-only for non-publisher-paid placements. |
| status | string | Third-party placement status. |
| activeStatus | string | Whether this placement is active, inactive, archived, or permanently archived. |
| contentCategoryId | string | ID of the content category assigned to this placement. |
| placementStrategyId | string | ID of the placement strategy assigned to this placement. |
| comment | string | Comments for this placement. |
| primary | boolean | Whether this placement is the primary placement in a roadblock. |
| sslRequired | boolean | Whether creatives assigned to this placement must be SSL-compliant. |
| adBlockingOptOut | boolean | Whether this placement opts out of ad blocking. |
| wrappingOptOut | boolean | Whether this placement opts out of tag wrapping. |
| videoActiveViewOptOut | boolean | Whether Verification and ActiveView for in-stream video creatives are disabled for this placement. |
| vpaidAdapterChoice | string | VPAID adapter setting for this placement. |
| kind | string | Identifies what kind of resource this is. Value is always dfareporting#placement. |
JSON Schema
{
"$schema": "https://json-schema.org/draft/2020-12/schema",
"title": "Placement",
"type": "object",
"description": "A Campaign Manager 360 placement. Placements represent ad inventory on publisher sites and define the size, format, pricing, and location where ads can be served.",
"properties": {
"id": {
"type": "string",
"description": "Placement ID. Read-only, auto-generated field."
},
"accountId": {
"type": "string",
"description": "Account ID of this placement."
},
"subaccountId": {
"type": "string",
"description": "Subaccount ID of this placement."
},
"advertiserId": {
"type": "string",
"description": "Advertiser ID of this placement."
},
"campaignId": {
"type": "string",
"description": "Campaign ID of this placement. Required on insert."
},
"name": {
"type": "string",
"description": "Name of this placement. Must be fewer than 512 characters."
},
"siteId": {
"type": "string",
"description": "Site ID associated with this placement. Required on insert, read-only after."
},
"directorySiteId": {
"type": "string",
"description": "Directory site ID of this placement. Required on insert, read-only after."
},
"externalId": {
"type": "string",
"description": "External ID for this placement."
},
"keyName": {
"type": "string",
"description": "Key name of this placement, auto-generated from the name."
},
"placementGroupId": {
"type": "string",
"description": "ID of the placement group this placement belongs to."
},
"compatibility": {
"type": "string",
"description": "Placement compatibility. Required on insert."
},
"additionalSizes": {
"type": "array",
"description": "Additional sizes associated with this placement."
},
"tagFormats": {
"type": "array",
"description": "Tag formats to generate for this placement."
},
"paymentSource": {
"type": "string",
"description": "Payment source for this placement. Read-only after insert."
},
"paymentApproved": {
"type": "boolean",
"description": "Whether payment was approved for this placement. Read-only for non-publisher-paid placements."
},
"status": {
"type": "string",
"description": "Third-party placement status."
},
"activeStatus": {
"type": "string",
"description": "Whether this placement is active, inactive, archived, or permanently archived."
},
"contentCategoryId": {
"type": "string",
"description": "ID of the content category assigned to this placement."
},
"placementStrategyId": {
"type": "string",
"description": "ID of the placement strategy assigned to this placement."
},
"comment": {
"type": "string",
"description": "Comments for this placement."
},
"primary": {
"type": "boolean",
"description": "Whether this placement is the primary placement in a roadblock."
},
"sslRequired": {
"type": "boolean",
"description": "Whether creatives assigned to this placement must be SSL-compliant."
},
"adBlockingOptOut": {
"type": "boolean",
"description": "Whether this placement opts out of ad blocking."
},
"wrappingOptOut": {
"type": "boolean",
"description": "Whether this placement opts out of tag wrapping."
},
"videoActiveViewOptOut": {
"type": "boolean",
"description": "Whether Verification and ActiveView for in-stream video creatives are disabled for this placement."
},
"vpaidAdapterChoice": {
"type": "string",
"description": "VPAID adapter setting for this placement."
},
"kind": {
"type": "string",
"description": "Identifies what kind of resource this is. Value is always dfareporting#placement."
}
}
}
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