Google Campaign Manager · Schema

Placement

A Campaign Manager 360 placement. Placements represent ad inventory on publisher sites and define the size, format, pricing, and location where ads can be served.

AdvertisingAnalyticsCampaign ManagementDigital MarketingReportingAd ServingAd TraffickingAttributionConversion TrackingMarketingMedia BuyingGoogle Marketing Platform

Properties

Name	Type	Description
id	string	Placement ID. Read-only, auto-generated field.
accountId	string	Account ID of this placement.
subaccountId	string	Subaccount ID of this placement.
advertiserId	string	Advertiser ID of this placement.
campaignId	string	Campaign ID of this placement. Required on insert.
name	string	Name of this placement. Must be fewer than 512 characters.
siteId	string	Site ID associated with this placement. Required on insert, read-only after.
directorySiteId	string	Directory site ID of this placement. Required on insert, read-only after.
externalId	string	External ID for this placement.
keyName	string	Key name of this placement, auto-generated from the name.
placementGroupId	string	ID of the placement group this placement belongs to.
compatibility	string	Placement compatibility. Required on insert.
additionalSizes	array	Additional sizes associated with this placement.
tagFormats	array	Tag formats to generate for this placement.
paymentSource	string	Payment source for this placement. Read-only after insert.
paymentApproved	boolean	Whether payment was approved for this placement. Read-only for non-publisher-paid placements.
status	string	Third-party placement status.
activeStatus	string	Whether this placement is active, inactive, archived, or permanently archived.
contentCategoryId	string	ID of the content category assigned to this placement.
placementStrategyId	string	ID of the placement strategy assigned to this placement.
comment	string	Comments for this placement.
primary	boolean	Whether this placement is the primary placement in a roadblock.
sslRequired	boolean	Whether creatives assigned to this placement must be SSL-compliant.
adBlockingOptOut	boolean	Whether this placement opts out of ad blocking.
wrappingOptOut	boolean	Whether this placement opts out of tag wrapping.
videoActiveViewOptOut	boolean	Whether Verification and ActiveView for in-stream video creatives are disabled for this placement.
vpaidAdapterChoice	string	VPAID adapter setting for this placement.
kind	string	Identifies what kind of resource this is. Value is always dfareporting#placement.

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Placement",
  "type": "object",
  "description": "A Campaign Manager 360 placement. Placements represent ad inventory on publisher sites and define the size, format, pricing, and location where ads can be served.",
  "properties": {
    "id": {
      "type": "string",
      "description": "Placement ID. Read-only, auto-generated field."
    },
    "accountId": {
      "type": "string",
      "description": "Account ID of this placement."
    },
    "subaccountId": {
      "type": "string",
      "description": "Subaccount ID of this placement."
    },
    "advertiserId": {
      "type": "string",
      "description": "Advertiser ID of this placement."
    },
    "campaignId": {
      "type": "string",
      "description": "Campaign ID of this placement. Required on insert."
    },
    "name": {
      "type": "string",
      "description": "Name of this placement. Must be fewer than 512 characters."
    },
    "siteId": {
      "type": "string",
      "description": "Site ID associated with this placement. Required on insert, read-only after."
    },
    "directorySiteId": {
      "type": "string",
      "description": "Directory site ID of this placement. Required on insert, read-only after."
    },
    "externalId": {
      "type": "string",
      "description": "External ID for this placement."
    },
    "keyName": {
      "type": "string",
      "description": "Key name of this placement, auto-generated from the name."
    },
    "placementGroupId": {
      "type": "string",
      "description": "ID of the placement group this placement belongs to."
    },
    "compatibility": {
      "type": "string",
      "description": "Placement compatibility. Required on insert."
    },
    "additionalSizes": {
      "type": "array",
      "description": "Additional sizes associated with this placement."
    },
    "tagFormats": {
      "type": "array",
      "description": "Tag formats to generate for this placement."
    },
    "paymentSource": {
      "type": "string",
      "description": "Payment source for this placement. Read-only after insert."
    },
    "paymentApproved": {
      "type": "boolean",
      "description": "Whether payment was approved for this placement. Read-only for non-publisher-paid placements."
    },
    "status": {
      "type": "string",
      "description": "Third-party placement status."
    },
    "activeStatus": {
      "type": "string",
      "description": "Whether this placement is active, inactive, archived, or permanently archived."
    },
    "contentCategoryId": {
      "type": "string",
      "description": "ID of the content category assigned to this placement."
    },
    "placementStrategyId": {
      "type": "string",
      "description": "ID of the placement strategy assigned to this placement."
    },
    "comment": {
      "type": "string",
      "description": "Comments for this placement."
    },
    "primary": {
      "type": "boolean",
      "description": "Whether this placement is the primary placement in a roadblock."
    },
    "sslRequired": {
      "type": "boolean",
      "description": "Whether creatives assigned to this placement must be SSL-compliant."
    },
    "adBlockingOptOut": {
      "type": "boolean",
      "description": "Whether this placement opts out of ad blocking."
    },
    "wrappingOptOut": {
      "type": "boolean",
      "description": "Whether this placement opts out of tag wrapping."
    },
    "videoActiveViewOptOut": {
      "type": "boolean",
      "description": "Whether Verification and ActiveView for in-stream video creatives are disabled for this placement."
    },
    "vpaidAdapterChoice": {
      "type": "string",
      "description": "VPAID adapter setting for this placement."
    },
    "kind": {
      "type": "string",
      "description": "Identifies what kind of resource this is. Value is always dfareporting#placement."
    }
  }
}