Simulmedia

Simulmedia is a technology-driven television advertising company that helps advertisers, agencies, and growth marketers plan, buy, and measure campaigns across linear TV, connected TV (CTV), and games. Its products include the Performance TV media-buying service, the AI-powered TV+ media-buying platform, and Simulmedia Self-Serve. Through PlayerWON, Simulmedia operates an in-game rewarded-video engagement and monetization platform for free-to-play console and PC games, exposed to game developers through the PlayerWON API and a first-party Unity/Unreal SDK. Simulmedia is a portfolio company of Union Square Ventures. This profile was enriched by the API Evangelist pipeline from the company's public developer surface and the open-source PlayerWON SDK.

Simulmedia is listed with 1 API on the APIs.io network. Tagged areas include Company, Advertising, Television, Connected TV, and Games.

Simulmedia’s developer surface includes sandbox, engineering blog, signup flow, support, changelog, and 14 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

30.3/100 thin ▬ flat Agent 3/100 human only Front door AI 2/6 trace Heartbeat 0/100 dormant saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

1 API 2 Agent Skills

Company Advertising Television Connected TV Games AdTech Rewarded Video Media Buying

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 30.3/100 · thin

Contract Quality 0.0 / 21

Developer Ergonomics 10.4 / 17

Access Clarity 4.7 / 17

Operational Transparency 2.0 / 11

Contract Governance 1.9 / 10

Discoverability 6.3 / 9

Regulatory Posture 2.8 / 15

Agent readiness — 3/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Show this score on your site.

It updates itself when the score changes. Paste this where you link to your API docs:

<a href="https://apis.io/providers/simulmedia/"><img src="https://apis.io/badge/simulmedia/card.svg" alt="Simulmedia on APIs.io — Kin Score by API Evangelist"></a>

Other styles, a README pill and a shields.io endpoint are on the badge page.

Raise your score.

Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

11 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Access Clarity scores 27.6 — up to +14.5 composite points
Operational Transparency scores 18.4 — up to +10.6 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/simulmedia/apis.yml: open an issue on github.com/api-evangelist/simulmedia to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Broadcast Television (ATSC 3.0 / NEXTGEN TV, HbbTV, DVB)	undeclared	-	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

PlayerWON API

In-game rewarded-video ad API. A game server exchanges client credentials for a Bearer token, then requests ad opportunities for a player and reports the playback lifecycle (sta...

Agent Skills 2

Packaged agent skills for driving this provider's APIs from an AI assistant.

playerwon-rewarded-video

AGENT SKILL

playerwon-token-broker

AGENT SKILL

Simulmedia API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Simulmedia Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Simulmedia Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Simulmedia Authentication

oauth2 · 2 schemes

SECURITY

Simulmedia Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

Sandbox

Sandbox

SignUp

SignUp

Login

DeveloperPortal

DeveloperPortal

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 5

Status, limits, changes, and where to get help

IssueTracker

Releases

Support

HelpCenter

ChangeLog

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Plans

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 3

Properties that don't map to a standard resource type

Hosts

Hosts

Vendors

Vendors

Leadership

Leadership

Source (apis.yml)

aid: simulmedia
name: Simulmedia
description: Simulmedia is a technology-driven television advertising company that helps advertisers, agencies, and growth
  marketers plan, buy, and measure campaigns across linear TV, connected TV (CTV), and games. Its products include the Performance
  TV media-buying service, the AI-powered TV+ media-buying platform, and Simulmedia Self-Serve. Through PlayerWON, Simulmedia
  operates an in-game rewarded-video engagement and monetization platform for free-to-play console and PC games, exposed to
  game developers through the PlayerWON API and a first-party Unity/Unreal SDK. Simulmedia is a portfolio company of Union
  Square Ventures. This profile was enriched by the API Evangelist pipeline from the company's public developer surface and
  the open-source PlayerWON SDK.
url: https://raw.githubusercontent.com/api-evangelist/simulmedia/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - simulmedia/playerwon-sdk
  open_source: unknown
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  probe_state: unreadable
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://logo.clearbit.com/simulmedia.com
x-type: company
x-source: vc-portfolio
x-backed-by:
- union-square-ventures
x-tier: profiled
x-tier-reason: enrichment pass 2026-10-20 (local-v5; was portfolio-lead)
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Advertising
- Television
- Connected TV
- Games
- AdTech
- Rewarded Video
- Media Buying
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Sandbox
  url: sandbox/simulmedia-sandbox.yml
- type: Hosts
  url: hosts/simulmedia-hosts.yml
- type: Vendors
  url: vendors/simulmedia-vendors.yml
- type: Leadership
  url: https://www.simulmedia.com/team
- type: IssueTracker
  url: https://github.com/Simulmedia/playerwon-sdk/issues
- type: Releases
  url: https://github.com/Simulmedia/playerwon-sdk/releases
- type: DomainSecurity
  url: security/simulmedia-domain-security.yml
- type: Website
  url: https://simulmedia.com
- type: GitHubOrganization
  url: https://github.com/Simulmedia
- type: Blog
  url: https://simulmedia.com/blog
- type: SignUp
  url: https://app.simulmedia.com/auth/signup
- type: Login
  url: https://platform.simulmedia.com/sign-in
- type: Support
  url: https://simulmedia.com/contact-us
- type: HelpCenter
  url: https://help.simulmedia.com/
- type: PrivacyPolicy
  url: https://simulmedia.com/privacy
- type: TermsOfService
  url: https://simulmedia.com/terms
- type: ChangeLog
  url: changelog/simulmedia-changelog.yml
- type: Plans
  url: plans/simulmedia-plans-pricing.yml
- type: DeveloperPortal
  url: https://www.playerwon.com/developers
apis:
- name: PlayerWON API
  description: In-game rewarded-video ad API. A game server exchanges client credentials for a Bearer token, then requests
    ad opportunities for a player and reports the playback lifecycle (start, progress, complete, abort) so the player's reward
    is granted. OAuth2 client-credentials; JSON. Surfaced from the first-party PlayerWON SDK (no public OpenAPI is published).
  humanURL: https://www.playerwon.com
  baseURL: https://game.simulmedia-apis.com
  tags:
  - Rewarded Video
  - Games
  - Advertising
  properties:
  - type: Conventions
    url: conventions/simulmedia-conventions.yml
  - type: DataModel
    url: data-model/simulmedia-data-model.yml
  - type: Packages
    url: packages/simulmedia-packages.yml
  - type: SDKs
    url: packages/simulmedia-packages.yml
  - type: X-MCPServerCandidate
    url: mcp/simulmedia-mcp.yml
    note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list
      derived from the published API contracts, not an existing server. The scorer already read the manifest and reported
      mcp_server correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
  - type: AgentSkill
    url: skills/_index.yml
  - type: Conformance
    url: conformance/simulmedia-conformance.yml
  - type: SourceCode
    url: https://github.com/Simulmedia/playerwon-sdk
  - type: Lifecycle
    url: lifecycle/simulmedia-lifecycle.yml
  - type: Components
    url: components/simulmedia-components.yml
  - type: APIReference
    url: https://github.com/Simulmedia/playerwon-sdk/blob/main/UnitySDK/README.MD
  - type: Documentation
    url: https://www.playerwon.com/playerwon-ad-server-api
  - type: GettingStarted
    url: https://github.com/Simulmedia/playerwon-sdk/blob/main/DevGameServer/README.MD
  aid: simulmedia:playerwon-api
x-coverage:
  state: unreadable
  reason: no-machine-readable-spec
  detail: PlayerWON's ad-server API page on playerwon.com is a JS-rendered marketing page with no endpoint reference, and
    no OpenAPI, AsyncAPI or GraphQL contract is served on game.simulmedia-apis.com or in the Simulmedia GitHub org; the API
    is known only from the open-source SDK.
  evidence:
  - url: https://www.playerwon.com/playerwon-ad-server-api
    status: 200
  - url: https://simulmedia.com
    status: 200
  checked: '2026-10-20'
x-enrichment:
  date: '2026-10-20'
  status: nochange
  artifacts_added: 0
  pass: local-v5

Simulmedia API — frequently asked questions

Does Simulmedia have an API?

Yes. APIs.io lists 1 API from Simulmedia, including PlayerWON API.

How do I authenticate with the Simulmedia API?

Simulmedia documents its authentication (oauth2 · 2 schemes). The details are profiled on APIs.io as Simulmedia Authentication.

Is the Simulmedia API ready for AI agents?

Simulmedia has a Kin Score of 30.3 out of 100 (thin) and an Agent Readiness score of 3.4 (human-only), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/simulmedia"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/simulmedia/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/simulmedia/evidence"

Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.