Dataxu

DataXu was a Boston-based programmatic advertising technology company, founded in 2009, that built a cloud-based demand-side platform (DSP) for automated, data-driven media buying across display, video, mobile, and connected TV. The company was acquired by Roku in 2019 and its technology was absorbed into Roku's OneView advertising platform (now Roku Ads). DataXu no longer operates as an independent brand: its primary domain (dataxu.com) 301-redirects into Roku's advertising site, and there is no independent DataXu developer portal, public API, SDK, or documentation surface. This profile is retained in the API Evangelist network as a historical / acquired-company record surfaced from the Menlo Ventures portfolio.

Dataxu is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Programmatic Advertising, and Demand-Side Platform.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingAdTechProgrammatic AdvertisingDemand-Side PlatformConnected TVAcquiredRoku

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/dataxu: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Resources

Company 1

The organization behind the API

Website

Website

Other 1

Properties that don't map to a standard resource type

Acquisition

Acquisition

Source (apis.yml)

aid: dataxu
name: Dataxu
description: 'DataXu was a Boston-based programmatic advertising technology company, founded in 2009, that built a cloud-based
  demand-side platform (DSP) for automated, data-driven media buying across display, video, mobile, and connected TV. The
  company was acquired by Roku in 2019 and its technology was absorbed into Roku''s OneView advertising platform (now Roku
  Ads). DataXu no longer operates as an independent brand: its primary domain (dataxu.com) 301-redirects into Roku''s advertising
  site, and there is no independent DataXu developer portal, public API, SDK, or documentation surface. This profile is retained
  in the API Evangelist network as a historical / acquired-company record surfaced from the Menlo Ventures portfolio.'
url: https://raw.githubusercontent.com/api-evangelist/dataxu/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- menlo-ventures
x-tier: stub
x-tier-reason: acquired-company-no-independent-api
x-status: acquired
x-acquired-by: roku
x-acquired-year: '2019'
x-successor-product: Roku Ads (formerly OneView)
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-18'
tags:
- Company
- Advertising
- AdTech
- Programmatic Advertising
- Demand-Side Platform
- Connected TV
- Acquired
- Roku
image: https://raw.githubusercontent.com/api-evangelist/dataxu/refs/heads/main/dataxu.png
apis: []
common:
- type: Website
  url: https://www.dataxu.com
  name: DataXu Website (redirects to Roku Advertising)
- type: Acquisition
  url: https://advertising.roku.com/dataxu
  name: Absorbed into Roku Advertising (OneView / Roku Ads)
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence