PubMatic

PubMatic is a Redwood City, California-headquartered independent technology company (NASDAQ: PUBM) operating a supply-side platform (SSP) that powers programmatic advertising for publishers, media buyers, commerce media, and AI agents across CTV, mobile app, online video, display, and audio. Its unified platform combines an SSP for monetization and demand access, the OpenWrap header-bidding wrapper (an open-source Prebid-based wrapper with web, iOS, Android, Flutter, and Unity SDKs), Connect for curation and audience activation, Activate for buyer-side supply-path optimization and direct-to-publisher deals, Convert for commerce/retail media, Identity Hub for identity orchestration, and AgenticOS for agent-driven campaign planning and execution. PubMatic processes trillions of bids per day across global infrastructure, and exposes its programmatic surface primarily via the OpenRTB protocol, prebid integrations, and embedded SDKs rather than a public REST developer portal — making this profile a directory of PubMatic's products, OpenWrap repos, sample apps, and supply-chain endpoints rather than a tier-1 OpenAPI-backed catalog.

PubMatic is profiled on the APIs.io network. Tagged areas include Advertising, AdTech, Programmatic Advertising, Supply Side Platform, and SSP.

PubMatic’s developer surface includes GitHub presence, engineering blog, privacy policy, YouTube channel, and 30 more developer resources.

🌐 Visit website 📡 Source on GitHub

21.6/100 emerging ▲ 9.0 Agent 27/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

0 APIs 1 MCP Servers

AdvertisingAdTechProgrammatic AdvertisingSupply Side PlatformSSPHeader BiddingOpenWrapPrebidOpenRTBConnected TVCTVMobile AdvertisingCommerce MediaRetail MediaIdentityCurationAuction PackagesAgentic AI

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 21.6/100 · emerging

Contract Quality 10.8 / 25

Developer Ergonomics 3.0 / 20

Commercial Clarity 2.1 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 27/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

MCP Server 12 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/pubmatic: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

pubmatic-mcp-server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Documentation 1

Reference material describing how the API behaves

GraphQL

GraphQL

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticOS

AgenticOS

MCPServer

MCPServer

Build 7

SDKs, sample code, and the tooling you integrate with

AuctionPackages

AuctionPackages

GitHub

GitHub

OpenWrapSDKSwift

OpenWrapSDKSwift

OpenWrapSDKFlutter

OpenWrapSDKFlutter

OpenWrapSamplesIOS

OpenWrapSamplesIOS

OpenWrapSamplesAndroid

OpenWrapSamplesAndroid

OpenWrapSamplesUnity

OpenWrapSamplesUnity

Scroll for all 7

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Learn 1

Tutorials, courses, talks, and written guidance

YouTube

YouTube

Operate 2

Status, limits, changes, and where to get help

HelpCenter

HelpCenter

Contact

Contact

Commercial 1

Pricing, plans, and the legal terms of use

Privacy

Privacy

Company 7

The organization behind the API

Website

Investors

Newsroom

Blog

Careers

Twitter

LinkedIn

Scroll for all 7

Other 12

Properties that don't map to a standard resource type

Publisher

Buyer

CommerceMedia

OpenWrap

Connect

Activate

Convert

IdentityHub

OpenWrapRepo

SKAdNetworkApp

SupplyChain

AdsTxt

Scroll for all 12

Source (apis.yml)

aid: pubmatic
name: PubMatic
description: 'PubMatic is a Redwood City, California-headquartered independent technology company (NASDAQ: PUBM) operating
  a supply-side platform (SSP) that powers programmatic advertising for publishers, media buyers, commerce media, and AI agents
  across CTV, mobile app, online video, display, and audio. Its unified platform combines an SSP for monetization and demand
  access, the OpenWrap header-bidding wrapper (an open-source Prebid-based wrapper with web, iOS, Android, Flutter, and Unity
  SDKs), Connect for curation and audience activation, Activate for buyer-side supply-path optimization and direct-to-publisher
  deals, Convert for commerce/retail media, Identity Hub for identity orchestration, and AgenticOS for agent-driven campaign
  planning and execution. PubMatic processes trillions of bids per day across global infrastructure, and exposes its programmatic
  surface primarily via the OpenRTB protocol, prebid integrations, and embedded SDKs rather than a public REST developer portal
  — making this profile a directory of PubMatic''s products, OpenWrap repos, sample apps, and supply-chain endpoints rather
  than a tier-1 OpenAPI-backed catalog.'
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/pubmatic.png
tags:
- Advertising
- AdTech
- Programmatic Advertising
- Supply Side Platform
- SSP
- Header Bidding
- OpenWrap
- Prebid
- OpenRTB
- Connected TV
- CTV
- Mobile Advertising
- Commerce Media
- Retail Media
- Identity
- Curation
- Auction Packages
- Agentic AI
url: https://raw.githubusercontent.com/api-evangelist/pubmatic/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis: []
common:
- type: DomainSecurity
  url: security/pubmatic-domain-security.yml
- type: Website
  url: https://pubmatic.com
- type: Publisher
  url: https://pubmatic.com/products/publisher/
- type: Buyer
  url: https://pubmatic.com/products/buyer/
- type: CommerceMedia
  url: https://pubmatic.com/products/commerce-media/
- type: OpenWrap
  url: https://pubmatic.com/products/openwrap/
- type: Connect
  url: https://pubmatic.com/products/connect/
- type: Activate
  url: https://pubmatic.com/products/activate/
- type: Convert
  url: https://pubmatic.com/products/convert/
- type: IdentityHub
  url: https://pubmatic.com/products/identity-hub/
- type: AgenticOS
  url: https://pubmatic.com/products/agentic-os/
- type: AuctionPackages
  url: https://pubmatic.com/products/auction-packages/
- type: HelpCenter
  url: https://help.pubmatic.com
- type: GitHub
  url: https://github.com/PubMatic
- type: OpenWrapRepo
  url: https://github.com/PubMatic/OpenWrap
- type: OpenWrapSDKSwift
  url: https://github.com/PubMatic/OpenWrapSDK-Swift-Package
- type: OpenWrapSDKFlutter
  url: https://github.com/PubMatic/flutter-openwrap-sdk
- type: OpenWrapSamplesIOS
  url: https://github.com/PubMatic/ios-openwrap-sdk-samples
- type: OpenWrapSamplesAndroid
  url: https://github.com/PubMatic/android-openwrap-sdk-samples
- type: OpenWrapSamplesUnity
  url: https://github.com/PubMatic/unity-openwrap-sdk-samples
- type: MCPServer
  url: https://github.com/PubMatic/pubmatic-mcp-server
- type: SKAdNetworkApp
  url: https://github.com/PubMatic/PubMatic-SKAdNetwork-App
- type: SupplyChain
  url: https://pubmatic.com/legal/sellers-json/
- type: AdsTxt
  url: https://pubmatic.com/ads.txt
- type: Investors
  url: https://investors.pubmatic.com
- type: Newsroom
  url: https://pubmatic.com/news/
- type: Blog
  url: https://pubmatic.com/blog/
- type: Careers
  url: https://pubmatic.com/careers/
- type: Contact
  url: https://pubmatic.com/contact-us/
- type: Privacy
  url: https://pubmatic.com/legal/privacy-policy/
- type: Twitter
  url: https://twitter.com/pubmatic
- type: LinkedIn
  url: https://www.linkedin.com/company/pubmatic
- type: YouTube
  url: https://www.youtube.com/@PubMatic
- url: graphql/pubmatic-graphql.md
  type: GraphQL
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com