OpenRTB
OpenRTB is the IAB Tech Lab specification for real-time bidding — the message format and protocol by which an ad exchange asks demand-side platforms to bid on an impression and receives their responses, in the tens of milliseconds before a page renders. It is the machine interface the programmatic advertising market actually runs on.
Also known as Open Real-Time Bidding, IAB OpenRTB.
Providers that carry OpenRTB 14
These providers' own APIs.json profiles carry OpenRTB as a tag — the provider's statement that the standard is part of what it does. APIs.io has not verified the implementation on this page; the de facto profiles on this site are where that measurement exists. Ordered by Kin Score.
Read from the API Evangelist standards directory. Provider links come from the catalog's own identity tags and are rebuilt nightly. If this page is wrong about a standard or a provider, say so.