Madvertise website screenshot

Madvertise

Madvertise is a mobile advertising and monetization brand now operating within Azerion as the "BlueStack" (Improve Digital InApp) mobile SDK suite and the mng-ads.com ad-serving platform. It lets mobile publishers monetize in-app inventory with banner, interstitial, native, rewarded-video and App Open ad formats through first-party SDKs for Android, iOS, Unity, React Native, Flutter and .NET MAUI, and connects programmatic demand through an OpenRTB 2.5 bid-request API, a JSON ad-request API, VAST video, and a Prebid Server adapter. A separate token-authenticated reporting API family serves sellers, buyers, DSPs and mediation partners with revenue and delivery data. The platform advertises IAB TCF, IAB Open Measurement, GDPR and COPPA compliance. Originally a Munich-founded mobile ad network backed by Point Nine Capital, Madvertise's technology now ships under Azerion / Improve Digital, whose GitHub org also publishes a first-party MCP server for publisher inventory management.

Madvertise publishes 3 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Mobile, and Monetization.

Madvertise’s developer surface includes documentation, API reference, engineering blog, changelog, authentication, sandbox, getting-started guide, and 22 more developer resources.

35.2/100 thin ▬ flat Agent 30/100 agent aware Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0
3 APIs 1 MCP Servers
CompanyAdvertisingAdTechMobileMonetizationProgrammaticOpenRTBSDKPublishers

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 35.2/100 · thin
Contract Quality 0.0 / 25
Developer Ergonomics 14.8 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 3.8 / 13
Governance 1.5 / 12
Discoverability 8.3 / 10
Agent readiness — 30/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/madvertise: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Madvertise Ad Request API

JSON ad-request endpoint (mobile.mng-ads.com) that returns a single ad (banner, interstitial, native) for a given placement, device User-Agent, SDK version and consent signal. G...

Madvertise OpenRTB Bid Request API

OpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand. POST JSON with x-openrtb-version 2.5; returns bid markup in the adm ...

Madvertise Reporting API

Token-authenticated JSON reporting API family covering seller (publisher), buyer (advertiser), DSP and mediation reporting. POST /auth-reporting mints an opaque token passed bar...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Madvertise Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Madvertise Authentication

placement-code/app-id/token/oauth2 · 4 schemes

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

Build 4

SDKs, sample code, and the tooling you integrate with

Access & Security 2

Authentication, authorization, and security posture

Operate 5

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: madvertise
name: Madvertise
description: Madvertise is a mobile advertising and monetization brand now operating within Azerion as the "BlueStack" (Improve
  Digital InApp) mobile SDK suite and the mng-ads.com ad-serving platform. It lets mobile publishers monetize in-app inventory
  with banner, interstitial, native, rewarded-video and App Open ad formats through first-party SDKs for Android, iOS, Unity,
  React Native, Flutter and .NET MAUI, and connects programmatic demand through an OpenRTB 2.5 bid-request API, a JSON ad-request
  API, VAST video, and a Prebid Server adapter. A separate token-authenticated reporting API family serves sellers, buyers,
  DSPs and mediation partners with revenue and delivery data. The platform advertises IAB TCF, IAB Open Measurement, GDPR
  and COPPA compliance. Originally a Munich-founded mobile ad network backed by Point Nine Capital, Madvertise's technology
  now ships under Azerion / Improve Digital, whose GitHub org also publishes a first-party MCP server for publisher inventory
  management.
url: https://raw.githubusercontent.com/api-evangelist/madvertise/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- point-nine
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.azerion.com/favicon.ico
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- AdTech
- Mobile
- Monetization
- Programmatic
- OpenRTB
- SDK
- Publishers
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Madvertise Ad Request API
  description: JSON ad-request endpoint (mobile.mng-ads.com) that returns a single ad (banner, interstitial, native) for a
    given placement, device User-Agent, SDK version and consent signal. GET or POST.
  humanURL: https://developers.bluestack.app/adserving/ad-request-api-documentation
  baseURL: https://mobile.mng-ads.com
  tags:
  - Advertising
  - Mobile
  - Monetization
  properties:
  - type: Documentation
    url: https://developers.bluestack.app/adserving/ad-request-api-documentation
- name: Madvertise OpenRTB Bid Request API
  description: OpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand.
    POST JSON with x-openrtb-version 2.5; returns bid markup in the adm field, 204 when no bid, 400 with x-bluestack-message
    on invalid requests.
  humanURL: https://developers.bluestack.app/adserving/open-rtb-bid-request-api
  baseURL: https://mobile.mng-ads.com
  tags:
  - Advertising
  - Programmatic
  - OpenRTB
  properties:
  - type: Documentation
    url: https://developers.bluestack.app/adserving/open-rtb-bid-request-api
- name: Madvertise Reporting API
  description: Token-authenticated JSON reporting API family covering seller (publisher), buyer (advertiser), DSP and mediation
    reporting. POST /auth-reporting mints an opaque token passed bare in the Authorization header, then reports are submitted
    (/seller-reporting, /buyer-reporting, /mediation-reporting) with unix `since`/`until` bounds and a breakdowns[] array,
    polled via /status-reporting and retrieved via /download-reporting. Returns a JSON data[] plus a summary object with metrics
    such as requests, displays, clicks, downloads, leads and revenueEuro/revenueDollar. The reference is public but the base
    host is withheld — "accessed via the https://xxx.com domain (ask to your Azerion contact)" — so no baseURL is recorded.
  humanURL: https://developers.bluestack.app/reporting/
  tags:
  - Advertising
  - Reporting
  - Analytics
  - Monetization
  x-base-url-status: undisclosed-by-provider
  properties:
  - type: Documentation
    url: https://developers.bluestack.app/reporting/
  - type: APIReference
    name: Seller Reporting API
    url: https://developers.bluestack.app/reporting/seller-reporting-api
  - type: APIReference
    name: Buyer Reporting API
    url: https://developers.bluestack.app/reporting/buyer-reporting-api
  - type: APIReference
    name: DSP Reporting API
    url: https://developers.bluestack.app/reporting/dsp-reporting-api
  - type: APIReference
    name: Mediation Reporting API
    url: https://developers.bluestack.app/reporting/mediation-reporting-api
  - type: Authentication
    url: authentication/madvertise-authentication.yml
common:
- type: DeveloperPortal
  url: https://developers.bluestack.app/
- type: Documentation
  url: https://developers.bluestack.app/docs/
- type: APIReference
  url: https://developers.bluestack.app/adserving/
- type: Blog
  url: https://developers.bluestack.app/blog
- type: ChangeLog
  url: https://developers.bluestack.app/releases
- type: GitHubOrganization
  url: https://github.com/azerion
- type: PrivacyPolicy
  url: https://developers.bluestack.app/privacy-policy
- type: Website
  url: https://madvertise.com/en
- type: Packages
  url: packages/madvertise-packages.yml
- type: SDKs
  url: packages/madvertise-packages.yml
- type: ErrorCatalog
  url: errors/madvertise-error-codes.yml
- type: ChangeLog
  name: Changelog artifact
  url: changelog/madvertise-changelog.yml
- type: Conventions
  url: conventions/madvertise-conventions.yml
- type: Authentication
  url: authentication/madvertise-authentication.yml
- type: Conformance
  url: conformance/madvertise-conformance.yml
- type: Lifecycle
  url: lifecycle/madvertise-lifecycle.yml
- type: Deprecation
  url: https://developers.bluestack.app/releases
- type: DomainSecurity
  url: security/madvertise-domain-security.yml
- type: LLMsTxt
  url: llms/madvertise-llms.txt
- type: LLMsTxt
  name: Provider-published llms.txt (BlueStack docs, verbatim)
  url: llms/madvertise-bluestack-llms.txt
- type: MCPServer
  name: Improve Digital Publisher MCP Server (Azerion; targets the sibling 360Yield inventory API)
  url: mcp/madvertise-mcp.yml
- type: ToolCrosswalk
  url: mcp/madvertise-tool-crosswalk.yml
- type: Sandbox
  url: sandbox/madvertise-sandbox.yml
- type: Plans
  url: plans/madvertise-plans-pricing.yml
- type: RateLimits
  url: rate-limits/madvertise-rate-limits.yml
- type: GettingStarted
  url: https://developers.bluestack.app/android/
- type: Login
  name: BlueStack Console
  url: https://console.bluestack.app
- type: Support
  url: https://www.azerion.com/azerion-contact/
- type: TermsOfService
  name: Seller Monetization Terms and Conditions
  url: https://www.azerion.com/publishers-seller-monetization-terms-and-conditions/
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 8
  pass: local-v1