Madvertise

Madvertise is a mobile advertising and monetization brand now operating within Azerion as the "BlueStack" (Improve Digital InApp) mobile SDK suite and the mng-ads.com ad-serving platform. It lets mobile publishers monetize in-app inventory with banner, interstitial, native, rewarded-video and App Open ad formats through first-party SDKs for Android, iOS, Unity, React Native, Flutter and .NET MAUI, and connects programmatic demand through an OpenRTB 2.5 bid-request API, a JSON ad-request API, VAST video, and a Prebid Server adapter. A separate token-authenticated reporting API family serves sellers, buyers, DSPs and mediation partners with revenue and delivery data. The platform advertises IAB TCF, IAB Open Measurement, GDPR and COPPA compliance. Originally a Munich-founded mobile ad network backed by Point Nine Capital, Madvertise's technology now ships under Azerion / Improve Digital, whose GitHub org also publishes a first-party MCP server for publisher inventory management.

Madvertise is listed with 3 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Mobile, and Monetization.

Madvertise’s developer surface includes documentation, API reference, engineering blog, changelog, authentication, sandbox, getting-started guide, and 22 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

35.0/100 thin ▬ flat Agent 11/100 agent aware Heartbeat 76/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

3 APIs 1 MCP Servers

Company Advertising AdTech Mobile Monetization Programmatic OpenRTB SDK Publishers

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 35.0/100 · thin

Contract Quality 0.0 / 21

Developer Ergonomics 12.1 / 17

Access Clarity 5.8 / 17

Operational Transparency 2.9 / 11

Contract Governance 1.9 / 10

Discoverability 5.8 / 9

Regulatory Posture 3.7 / 15

Agent readiness — 11/100 · agent aware

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Access Clarity scores 34.2 — up to +13.2 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/madvertise/apis.yml: open an issue on github.com/api-evangelist/madvertise to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	standard	17.2 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenRTB

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

Model Context Protocol (MCP)

measured — observed by APIs.io (documented)

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Madvertise Ad Request API

JSON ad-request endpoint (mobile.mng-ads.com) that returns a single ad (banner, interstitial, native) for a given placement, device User-Agent, SDK version and consent signal. G...

Madvertise OpenRTB Bid Request API

OpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand. POST JSON with x-openrtb-version 2.5; returns bid markup in the adm ...

Madvertise Reporting API

Token-authenticated JSON reporting API family covering seller (publisher), buyer (advertiser), DSP and mediation reporting. POST /auth-reporting mints an opaque token passed bar...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Improve Digital Publisher MCP Server (Azerion; targets the sibling 360Yield inventory API)

MCP server; 6 tools listed.

MCP SERVER

Madvertise API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Madvertise Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Madvertise Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Madvertise Authentication

placement-code/app-id/token/oauth2 · 4 schemes

SECURITY

Madvertise Domain Security

TLSv1.3

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Sandbox

Sandbox

GettingStarted

GettingStarted

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

LLMsTxt

LLMsTxt

MCPServer

MCPServer

Design & Contract 4

Pagination, idempotency, versioning, errors, and events

ErrorCatalog

Conventions

Conformance

Lifecycle

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Access & Security 2

Authentication, authorization, and security posture

Authentication

Authentication

DomainSecurity

DomainSecurity

Operate 5

Status, limits, changes, and where to get help

ChangeLog

ChangeLog

Deprecation

RateLimits

Support

Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Plans

Plans

TermsOfService

TermsOfService

Company 2

The organization behind the API

Blog

Blog

Website

Website

Source (apis.yml)

aid: madvertise
name: Madvertise
description: Madvertise is a mobile advertising and monetization brand now operating within Azerion as the "BlueStack" (Improve
  Digital InApp) mobile SDK suite and the mng-ads.com ad-serving platform. It lets mobile publishers monetize in-app inventory
  with banner, interstitial, native, rewarded-video and App Open ad formats through first-party SDKs for Android, iOS, Unity,
  React Native, Flutter and .NET MAUI, and connects programmatic demand through an OpenRTB 2.5 bid-request API, a JSON ad-request
  API, VAST video, and a Prebid Server adapter. A separate token-authenticated reporting API family serves sellers, buyers,
  DSPs and mediation partners with revenue and delivery data. The platform advertises IAB TCF, IAB Open Measurement, GDPR
  and COPPA compliance. Originally a Munich-founded mobile ad network backed by Point Nine Capital, Madvertise's technology
  now ships under Azerion / Improve Digital, whose GitHub org also publishes a first-party MCP server for publisher inventory
  management.
url: https://raw.githubusercontent.com/api-evangelist/madvertise/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- point-nine
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://www.azerion.com/favicon.ico
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
x-docs-platform: docusaurus
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-03
x-docs-hosting: aws-cloudfront
tags:
- Company
- Advertising
- AdTech
- Mobile
- Monetization
- Programmatic
- OpenRTB
- SDK
- Publishers
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Madvertise Ad Request API
  description: JSON ad-request endpoint (mobile.mng-ads.com) that returns a single ad (banner, interstitial, native) for a
    given placement, device User-Agent, SDK version and consent signal. GET or POST.
  humanURL: https://developers.bluestack.app/adserving/ad-request-api-documentation
  baseURL: https://mobile.mng-ads.com
  tags:
  - Advertising
  - Mobile
  - Monetization
  properties:
  - type: Documentation
    url: https://developers.bluestack.app/adserving/ad-request-api-documentation
- name: Madvertise OpenRTB Bid Request API
  description: OpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand.
    POST JSON with x-openrtb-version 2.5; returns bid markup in the adm field, 204 when no bid, 400 with x-bluestack-message
    on invalid requests.
  humanURL: https://developers.bluestack.app/adserving/open-rtb-bid-request-api
  baseURL: https://mobile.mng-ads.com
  tags:
  - Advertising
  - Programmatic
  - OpenRTB
  properties:
  - type: Documentation
    url: https://developers.bluestack.app/adserving/open-rtb-bid-request-api
- name: Madvertise Reporting API
  description: Token-authenticated JSON reporting API family covering seller (publisher), buyer (advertiser), DSP and mediation
    reporting. POST /auth-reporting mints an opaque token passed bare in the Authorization header, then reports are submitted
    (/seller-reporting, /buyer-reporting, /mediation-reporting) with unix `since`/`until` bounds and a breakdowns[] array,
    polled via /status-reporting and retrieved via /download-reporting. Returns a JSON data[] plus a summary object with metrics
    such as requests, displays, clicks, downloads, leads and revenueEuro/revenueDollar. The reference is public but the base
    host is withheld — "accessed via the https://xxx.com domain (ask to your Azerion contact)" — so no baseURL is recorded.
  humanURL: https://developers.bluestack.app/reporting/
  tags:
  - Advertising
  - Reporting
  - Analytics
  - Monetization
  x-base-url-status: undisclosed-by-provider
  properties:
  - type: Documentation
    url: https://developers.bluestack.app/reporting/
  - type: APIReference
    name: Seller Reporting API
    url: https://developers.bluestack.app/reporting/seller-reporting-api
  - type: APIReference
    name: Buyer Reporting API
    url: https://developers.bluestack.app/reporting/buyer-reporting-api
  - type: APIReference
    name: DSP Reporting API
    url: https://developers.bluestack.app/reporting/dsp-reporting-api
  - type: APIReference
    name: Mediation Reporting API
    url: https://developers.bluestack.app/reporting/mediation-reporting-api
  - type: Authentication
    url: authentication/madvertise-authentication.yml
common:
- type: DeveloperPortal
  url: https://developers.bluestack.app/
- type: Documentation
  url: https://developers.bluestack.app/docs/
- type: APIReference
  url: https://developers.bluestack.app/adserving/
- type: Blog
  url: https://developers.bluestack.app/blog
- type: ChangeLog
  url: https://developers.bluestack.app/releases
- type: GitHubOrganization
  url: https://github.com/azerion
- type: PrivacyPolicy
  url: https://developers.bluestack.app/privacy-policy
- type: Website
  url: https://madvertise.com/en
- type: Packages
  url: packages/madvertise-packages.yml
- type: SDKs
  url: packages/madvertise-packages.yml
- type: ErrorCatalog
  url: errors/madvertise-error-codes.yml
- type: ChangeLog
  name: Changelog artifact
  url: changelog/madvertise-changelog.yml
- type: Conventions
  url: conventions/madvertise-conventions.yml
- type: Authentication
  url: authentication/madvertise-authentication.yml
- type: Conformance
  url: conformance/madvertise-conformance.yml
- type: Lifecycle
  url: lifecycle/madvertise-lifecycle.yml
- type: Deprecation
  url: https://developers.bluestack.app/releases
- type: DomainSecurity
  url: security/madvertise-domain-security.yml
- type: LLMsTxt
  url: llms/madvertise-llms.txt
- type: LLMsTxt
  name: Provider-published llms.txt (BlueStack docs, verbatim)
  url: llms/madvertise-bluestack-llms.txt
- type: MCPServer
  name: Improve Digital Publisher MCP Server (Azerion; targets the sibling 360Yield inventory API)
  url: mcp/madvertise-mcp.yml
- type: ToolCrosswalk
  url: mcp/madvertise-tool-crosswalk.yml
- type: Sandbox
  url: sandbox/madvertise-sandbox.yml
- type: Plans
  url: plans/madvertise-plans-pricing.yml
- type: RateLimits
  url: rate-limits/madvertise-rate-limits.yml
- type: GettingStarted
  url: https://developers.bluestack.app/android/
- type: Login
  name: BlueStack Console
  url: https://console.bluestack.app
- type: Support
  url: https://www.azerion.com/azerion-contact/
- type: TermsOfService
  name: Seller Monetization Terms and Conditions
  url: https://www.azerion.com/publishers-seller-monetization-terms-and-conditions/
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 8
  pass: local-v1

Madvertise API — frequently asked questions

Does Madvertise have an API?

Yes. APIs.io lists 3 APIs from Madvertise, including Madvertise Ad Request API, Madvertise OpenRTB Bid Request API and Madvertise Reporting API.

How do I authenticate with the Madvertise API?

Madvertise uses bearer-token authentication (placement-code/app-id/token/oauth2 · 4 schemes). The details are profiled on APIs.io as Madvertise Authentication.

Does Madvertise have an MCP server?

Yes. APIs.io lists 1 MCP server for Madvertise: MCP server; 6 tools listed.

Is the Madvertise API ready for AI agents?

Madvertise has a Kin Score of 35.0 out of 100 (thin) and an Agent Readiness score of 11.4 (agent-aware), scored by API Evangelist on 2026-11-06.

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