DoubleVerify

aid: doubleverify
name: DoubleVerify
description: 'DoubleVerify (NYSE: DV) is a New York-based software platform for digital media measurement, data, and analytics.
  The company''s Media Effectiveness Platform — branded DV MAP (Media AdVantage Platform) — verifies ad impressions across
  the open web, social, connected TV, and commerce networks, detecting fraud and invalid traffic (IVT), measuring viewability
  and attention, scoring brand suitability and contextual relevance, and attributing outcomes. The platform analyzes trillions
  of media transactions per year for advertisers, publishers, supply-side platforms, and ad marketplaces. Core products include
  DV Authentic Attention, DV Custom Contextual (a semantic-science contextual targeting engine across 200k+ concepts), DV
  Authentic Brand Suitability, the DV Publisher Suite, DV Marketplace Suite, and Scibids AI for AI-powered programmatic bidding.
  DoubleVerify is MRC-accredited and integrates with the leading DSPs, SSPs, social platforms (Meta, TikTok, YouTube, X, Snap,
  Pinterest, Reddit, LinkedIn), CTV platforms, retail-media networks, and ad servers. Customers and partners access measurement,
  contextual, and optimization data primarily through DV Pinnacle — DoubleVerify''s customer-facing reporting and configuration
  platform — which exposes a Bearer-token protected Data API for pulling reports, and through SDK and tag-based integrations
  on supply and publisher endpoints. DoubleVerify does not publish an open developer portal or an OpenAPI specification; developer
  documentation at developer.doubleverify.com is gated, and API tokens are provisioned per partner/program through Pinnacle.'
type: Index
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
position: Provider
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/doubleverify.png
tags:
- Ad Verification
- Ad Measurement
- Media Quality
- Brand Suitability
- Viewability
- Attention Measurement
- Invalid Traffic
- Fraud Detection
- Contextual Targeting
- Programmatic Advertising
- Connected TV
- Social Media Measurement
- Commerce Media
- Publisher Analytics
- MRC Accredited
- AdTech
url: https://raw.githubusercontent.com/api-evangelist/doubleverify/refs/heads/main/apis.yml
created: '2026-05-25'
modified: '2026-05-25'
specificationVersion: '0.20'
apis: []
common:
- type: TrustCenter
  url: security/doubleverify-trust-center.yml
- type: DomainSecurity
  url: security/doubleverify-domain-security.yml
- type: Website
  url: https://doubleverify.com
- type: About
  url: https://doubleverify.com/company/about
- type: Platform
  url: https://doubleverify.com
- type: Pinnacle
  url: https://pinnacle.doubleverify.com
- type: DeveloperPortal
  url: https://developer.doubleverify.com
- type: KnowledgeHub
  url: https://doubleverify.com/knowledge-hub
- type: Newsroom
  url: https://doubleverify.com/company/newsroom
- type: InvestorRelations
  url: https://ir.doubleverify.com
- type: Careers
  url: https://doubleverify.com/company/careers
- type: Contact
  url: https://doubleverify.com/contact-us
- type: GitHub
  url: https://github.com/DoubleVerify
- type: LinkedIn
  url: https://www.linkedin.com/company/doubleverify
- type: Twitter
  url: https://twitter.com/doubleverify
- type: YouTube
  url: https://www.youtube.com/@DoubleVerifyInc
- type: Facebook
  url: https://www.facebook.com/doubleverify
- url: graphql/doubleverify-graphql.md
  type: GraphQL
- type: Blog
  url: https://doubleverify.com/blog/rss.xml
solutions:
- name: DV Authentic Attention
  description: Privacy-friendly, MRC-accredited attention measurement that combines exposure and engagement signals (including
    direct platform signals on partners like TikTok) into a single Authentic Attention score for optimizing creative and media
    performance.
  url: https://doubleverify.com
- name: DV Authentic Brand Suitability
  description: Pre- and post-bid brand suitability and brand safety classification across open web, social, and CTV, aligned
    with GARM and DV's own taxonomy, with IAS-style avoidance and targeting controls.
  url: https://doubleverify.com
- name: DV Custom Contextual
  description: Semantic-science contextual targeting and avoidance segments built on DV's classification engine over 200,000+
    concepts, including in-market, seasonal, and event-based categories, distributed via DSPs and SSPs.
  url: https://doubleverify.com
- name: DV Fraud and Invalid Traffic Protection
  description: Detection and blocking of general and sophisticated invalid traffic (GIVT/SIVT), bot networks, app fraud, CTV
    fraud, and ad-stacking schemes; MRC-accredited across multiple environments.
  url: https://doubleverify.com
- name: DV Viewability
  description: MRC-accredited viewability measurement across display, video, mobile web, in-app, and CTV, plus Open Measurement
    SDK (OMSDK) and tag-based integrations with major platforms.
  url: https://doubleverify.com
- name: DV Publisher Suite
  description: Publisher-side tools for revenue analytics, inventory quality, quality targeting, and Authentic Direct, helping
    publishers monetize verified supply and shore up programmatic yield.
  url: https://doubleverify.com
- name: DV Marketplace Suite
  description: SSP and ad-marketplace solutions for inventory verification, supply-path transparency, and advertiser confidence
    on the sell side.
  url: https://doubleverify.com
- name: Scibids AI
  description: AI-powered programmatic bidding and campaign optimization engine (acquired 2023) that plugs into DSPs to drive
    media-buying decisions using custom KPIs and DV measurement signals.
  url: https://doubleverify.com
- name: Rockerbox Attribution
  description: Marketing attribution, marketing mix modeling, and incrementality testing capabilities (Rockerbox, acquired
    2025) integrated into the Prove pillar of the DV MAP platform.
  url: https://doubleverify.com
- name: DV Pinnacle
  description: DoubleVerify's customer-facing reporting and configuration platform. Pinnacle is where advertisers, agencies,
    and partners configure campaigns, view verification and attention dashboards, generate Data API Bearer tokens, and manage
    partner integrations.
  url: https://pinnacle.doubleverify.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com