Outbrain
Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.
3 APIs
19 Features
AdvertisingNative AdvertisingOpen WebCTVConnected TVVideo AdvertisingContent DiscoveryProgrammaticPerformance MarketingAdTechTeads
Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
Engage API for publisher-side content recommendations (organic + paid)
JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
Teads Conversion API GTM server-side template (open source)
Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
Omnichannel Graph with audience, contextual, conversion, and purchase signals
High-impact creative formats via Teads Studio (outstream, InRead, CTV)
Conversion Bid Strategy for goal-based bidding in Amplify
Direct IO, PMP deals, and open exchange paths for buy-side integrations
Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
Engineering hubs in Paris, Netanya, Montpellier, Ljubljana
aid: outbrain
url: https://raw.githubusercontent.com/api-evangelist/outbrain/refs/heads/main/apis.yml
apis:
- aid: outbrain:outbrain-amplify-api
name: Outbrain Amplify API
tags:
- Advertising
- Native Advertising
- Open Web
- Campaigns
humanURL: https://developer.outbrain.com/home-page/amplify-api/
properties:
- url: https://developer.outbrain.com/home-page/amplify-api/
type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/documentation/
type: Documentation
- url: https://amplifyv01.docs.apiary.io/
type: Documentation
- url: openapi/outbrain-amplify-api-openapi.yml
type: OpenAPI
- url: json-schema/outbrain-campaign-schema.json
type: JSONSchema
- url: json-schema/outbrain-promoted-link-schema.json
type: JSONSchema
- url: json-structure/outbrain-campaign-structure.json
type: JSONStructure
- url: json-ld/outbrain-context.jsonld
type: JSONLD
description: >
The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign
management and reporting into their own platforms. Core resources are Marketer, Campaign, PromotedLink, Budget,
AudienceTargeting, and a family of PerformanceBy* reporting endpoints. Authentication is HTTP Basic at /login (2
req/hour) returning an OB-TOKEN-V1 token (30 req/sec, 10 req/min for reporting, 50 req/min for realtime).
- aid: outbrain:outbrain-engage-api
name: Outbrain Engage API
tags:
- Advertising
- Content Discovery
- Recommendations
- Open Web
- Publisher
humanURL: https://developer.outbrain.com/apis/
properties:
- url: https://developer.outbrain.com/apis/
type: Documentation
- url: https://developer.outbrain.com/apis/engage-web-technologies/
type: Documentation
- url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
type: Documentation
- url: openapi/outbrain-engage-api-openapi.yml
type: OpenAPI
- url: json-schema/outbrain-recommendation-schema.json
type: JSONSchema
description: >
Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for
rendering in Outbrain widgets via the JS Widget, the iOS/Android Mobile SDK, Smartfeed, and mediation integrations
across the open web.
- aid: outbrain:outbrain-teads-conversion-api
name: Teads / Outbrain Conversion API
tags:
- Advertising
- Conversion API
- Server Side
- Measurement
- First Party Data
humanURL: https://www.teads.com
properties:
- url: https://www.teads.com
type: Documentation
- url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
type: SourceCode
- url: openapi/outbrain-teads-conversion-api-openapi.yml
type: OpenAPI
description: >
Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform.
Lets advertisers send first-party conversion events (Purchase, Lead, AddToCart, ViewContent) directly from
backends or server-side GTM, independent of browser cookies. Modeled on the public Teads server-side GTM template.
name: Outbrain
tags:
- Advertising
- Native Advertising
- Open Web
- CTV
- Connected TV
- Video Advertising
- Content Discovery
- Programmatic
- Performance Marketing
- AdTech
- Teads
kind: contract
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
access: 3rd-Party
common:
- type: Portal
url: https://www.outbrain.com
- type: Portal
url: https://www.teads.com
- url: https://developer.outbrain.com
name: Outbrain Developer Center
type: Documentation
- url: https://developer.outbrain.com/apis/
name: APIs Overview
type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/
name: Amplify API Home
type: Documentation
- url: https://developer.outbrain.com/home-page/amplify-api/documentation/
name: Amplify API Documentation
type: Documentation
- url: https://amplifyv01.docs.apiary.io/
name: Amplify API Apiary
type: Documentation
- url: https://teadsapi.docs.apiary.io/
name: Teads API Apiary
type: Documentation
- url: https://www.outbrain.com/partner-api/
name: Partner API Access Request
type: SignUp
- url: https://developer.outbrain.com/home-page/amplify-api/apply/
name: Amplify API Application
type: SignUp
- url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
name: JS Widget Implementation Guide
type: Documentation
- url: https://developer.outbrain.com/apis/outbrain-js-api-guide/
name: JS API Guide
type: Documentation
- url: https://sdk.outbrain.com
name: Outbrain Mobile SDK
type: SDK
- url: https://www.outbrain.com/help/advertisers/amplify-api/
name: How to use the Outbrain API
type: Documentation
- url: https://academy.teads.com
name: Teads Academy
type: Training
- url: https://engineering.teads.com
name: Teads Engineering Blog
type: Blog
- url: https://blog.outbrain.com
name: Outbrain Blog
type: Blog
- url: https://www.outbrain.com/blog/
name: Outbrain Blog (alt)
type: Blog
- url: https://www.teads.com/blog/
name: Teads Blog
type: Blog
- url: https://investors.teads.com
name: Investor Relations
type: Documentation
- url: https://www.outbrain.com/legal/
name: Legal
type: TermsOfService
- url: https://www.outbrain.com/privacy/
type: PrivacyPolicy
- url: https://www.outbrain.com/help/
type: Support
- url: https://groups.google.com/g/outbrain-amplifyapi
name: Amplify API Google Group
type: Forum
- url: https://github.com/outbrain
type: GitHubOrganization
- url: https://github.com/teads
type: GitHubOrganization
- url: https://github.com/teads/TeadsSDK-iOS
name: Teads iOS SDK
type: SDK
- url: https://github.com/teads/TeadsSDK-android
name: Teads Android SDK
type: SDK
- url: https://github.com/teads/TeadsSDK-ReactNative
name: Teads React Native SDK
type: SDK
- url: https://github.com/teads/teads-gtm-template
name: Teads GTM Template
type: Tool
- url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
name: Teads Conversion API GTM Server Template
type: Tool
- url: https://github.com/teads/prebid-server-fork
name: Teads Prebid Server fork
type: Tool
- url: https://github.com/outbrain/go-secretcrypt
name: go-secretcrypt
type: Tool
- url: https://github.com/outbrain/gracefulshutdown
name: gracefulshutdown
type: Tool
- url: https://github.com/outbrain/elasticsearch_exporter
name: Elasticsearch Prometheus Exporter
type: Tool
- type: LinkedIn
url: https://www.linkedin.com/company/teads
- type: LinkedIn
url: https://www.linkedin.com/company/outbrain
- type: Twitter
url: https://twitter.com/outbrain
- type: Twitter
url: https://twitter.com/teads
- url: plans/outbrain-plans-pricing.yml
type: Plans
- url: rate-limits/outbrain-rate-limits.yml
type: RateLimits
- url: finops/outbrain-finops.yml
type: FinOps
- url: vocabulary/outbrain-vocabulary.yml
type: Vocabulary
- url: rules/outbrain-rules.yml
type: SpectralRules
- type: Features
data:
- Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
- Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
- Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
- Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
- Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
- OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
- Engage API for publisher-side content recommendations (organic + paid)
- JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
- Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
- Teads Conversion API GTM server-side template (open source)
- Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
- Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
- Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
- Omnichannel Graph with audience, contextual, conversion, and purchase signals
- High-impact creative formats via Teads Studio (outstream, InRead, CTV)
- Conversion Bid Strategy for goal-based bidding in Amplify
- Direct IO, PMP deals, and open exchange paths for buy-side integrations
- Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
- Engineering hubs in Paris, Netanya, Montpellier, Ljubljana
sources:
- https://www.outbrain.com
- https://www.teads.com
- https://developer.outbrain.com
- https://amplifyv01.docs.apiary.io
- https://github.com/teads
- https://github.com/outbrain
- https://engineering.teads.com
- https://www.sec.gov/Archives/edgar/data/0001454938/000145493824000146/exhibit991812024.htm
updated: '2026-05-25'
created: '2026-05-25T00:00:00.000Z'
modified: '2026-05-25'
position: Consuming
description: >
Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as
Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+
markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web
native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an
omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the
Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for
cookieless measurement and optimization.
maintainers:
- FN: Kin Lane
email: info@apievangelist.com
X: apievangelist
url: https://apievangelist.com
specificationVersion: '0.16'