Outbrain logo

Outbrain

Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.

3 APIs 19 Features
AdvertisingNative AdvertisingOpen WebCTVConnected TVVideo AdvertisingContent DiscoveryProgrammaticPerformance MarketingAdTechTeads

APIs

Outbrain Amplify API

The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign management and reporting into their own platforms. Core resources a...

Outbrain Engage API

Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for rendering in Outbrain widgets via the JS Widget, the iOS/Android Mobi...

Teads / Outbrain Conversion API

Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform. Lets advertisers send first-party conversion events (Purchase, L...

Features

Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
Engage API for publisher-side content recommendations (organic + paid)
JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
Teads Conversion API GTM server-side template (open source)
Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
Omnichannel Graph with audience, contextual, conversion, and purchase signals
High-impact creative formats via Teads Studio (outstream, InRead, CTV)
Conversion Bid Strategy for goal-based bidding in Amplify
Direct IO, PMP deals, and open exchange paths for buy-side integrations
Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
Engineering hubs in Paris, Netanya, Montpellier, Ljubljana

Semantic Vocabularies

Outbrain Context

14 classes · 8 properties

JSON-LD

API Governance Rules

Outbrain API Rules

4 rules · 2 errors 2 warnings

SPECTRAL

Resources

🌐
Portal
Portal
🌐
Portal
Portal
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Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
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Documentation
Documentation
📝
SignUp
SignUp
📝
SignUp
SignUp
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Documentation
Documentation
🔗
Documentation
Documentation
📦
SDK
SDK
🔗
Documentation
Documentation
🎓
Training
Training
📰
Blog
Blog
📰
Blog
Blog
📰
Blog
Blog
📰
Blog
Blog
🔗
Documentation
Documentation
📜
TermsOfService
TermsOfService
📜
PrivacyPolicy
PrivacyPolicy
💬
Support
Support
🔗
Forum
Forum
👥
GitHubOrganization
GitHubOrganization
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GitHubOrganization
GitHubOrganization
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SDK
SDK
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SDK
SDK
📦
SDK
SDK
🔧
Tool
Tool
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Tool
Tool
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Tool
Tool
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Tool
Tool
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Tool
Tool
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Tool
Tool
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LinkedIn
LinkedIn
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LinkedIn
LinkedIn
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Twitter
Twitter
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Twitter
Twitter
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Plans
Plans
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RateLimits
RateLimits
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FinOps
FinOps
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Vocabulary
Vocabulary
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SpectralRules
SpectralRules

Sources

Raw ↑
aid: outbrain
url: https://raw.githubusercontent.com/api-evangelist/outbrain/refs/heads/main/apis.yml
apis:
  - aid: outbrain:outbrain-amplify-api
    name: Outbrain Amplify API
    tags:
      - Advertising
      - Native Advertising
      - Open Web
      - Campaigns
    humanURL: https://developer.outbrain.com/home-page/amplify-api/
    properties:
      - url: https://developer.outbrain.com/home-page/amplify-api/
        type: Documentation
      - url: https://developer.outbrain.com/home-page/amplify-api/documentation/
        type: Documentation
      - url: https://amplifyv01.docs.apiary.io/
        type: Documentation
      - url: openapi/outbrain-amplify-api-openapi.yml
        type: OpenAPI
      - url: json-schema/outbrain-campaign-schema.json
        type: JSONSchema
      - url: json-schema/outbrain-promoted-link-schema.json
        type: JSONSchema
      - url: json-structure/outbrain-campaign-structure.json
        type: JSONStructure
      - url: json-ld/outbrain-context.jsonld
        type: JSONLD
    description: >
      The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign
      management and reporting into their own platforms. Core resources are Marketer, Campaign, PromotedLink, Budget,
      AudienceTargeting, and a family of PerformanceBy* reporting endpoints. Authentication is HTTP Basic at /login (2
      req/hour) returning an OB-TOKEN-V1 token (30 req/sec, 10 req/min for reporting, 50 req/min for realtime).
  - aid: outbrain:outbrain-engage-api
    name: Outbrain Engage API
    tags:
      - Advertising
      - Content Discovery
      - Recommendations
      - Open Web
      - Publisher
    humanURL: https://developer.outbrain.com/apis/
    properties:
      - url: https://developer.outbrain.com/apis/
        type: Documentation
      - url: https://developer.outbrain.com/apis/engage-web-technologies/
        type: Documentation
      - url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
        type: Documentation
      - url: openapi/outbrain-engage-api-openapi.yml
        type: OpenAPI
      - url: json-schema/outbrain-recommendation-schema.json
        type: JSONSchema
    description: >
      Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for
      rendering in Outbrain widgets via the JS Widget, the iOS/Android Mobile SDK, Smartfeed, and mediation integrations
      across the open web.
  - aid: outbrain:outbrain-teads-conversion-api
    name: Teads / Outbrain Conversion API
    tags:
      - Advertising
      - Conversion API
      - Server Side
      - Measurement
      - First Party Data
    humanURL: https://www.teads.com
    properties:
      - url: https://www.teads.com
        type: Documentation
      - url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
        type: SourceCode
      - url: openapi/outbrain-teads-conversion-api-openapi.yml
        type: OpenAPI
    description: >
      Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform.
      Lets advertisers send first-party conversion events (Purchase, Lead, AddToCart, ViewContent) directly from
      backends or server-side GTM, independent of browser cookies. Modeled on the public Teads server-side GTM template.
name: Outbrain
tags:
  - Advertising
  - Native Advertising
  - Open Web
  - CTV
  - Connected TV
  - Video Advertising
  - Content Discovery
  - Programmatic
  - Performance Marketing
  - AdTech
  - Teads
kind: contract
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
access: 3rd-Party
common:
  - type: Portal
    url: https://www.outbrain.com
  - type: Portal
    url: https://www.teads.com
  - url: https://developer.outbrain.com
    name: Outbrain Developer Center
    type: Documentation
  - url: https://developer.outbrain.com/apis/
    name: APIs Overview
    type: Documentation
  - url: https://developer.outbrain.com/home-page/amplify-api/
    name: Amplify API Home
    type: Documentation
  - url: https://developer.outbrain.com/home-page/amplify-api/documentation/
    name: Amplify API Documentation
    type: Documentation
  - url: https://amplifyv01.docs.apiary.io/
    name: Amplify API Apiary
    type: Documentation
  - url: https://teadsapi.docs.apiary.io/
    name: Teads API Apiary
    type: Documentation
  - url: https://www.outbrain.com/partner-api/
    name: Partner API Access Request
    type: SignUp
  - url: https://developer.outbrain.com/home-page/amplify-api/apply/
    name: Amplify API Application
    type: SignUp
  - url: https://developer.outbrain.com/outbrain-javascript-implementation-guide/
    name: JS Widget Implementation Guide
    type: Documentation
  - url: https://developer.outbrain.com/apis/outbrain-js-api-guide/
    name: JS API Guide
    type: Documentation
  - url: https://sdk.outbrain.com
    name: Outbrain Mobile SDK
    type: SDK
  - url: https://www.outbrain.com/help/advertisers/amplify-api/
    name: How to use the Outbrain API
    type: Documentation
  - url: https://academy.teads.com
    name: Teads Academy
    type: Training
  - url: https://engineering.teads.com
    name: Teads Engineering Blog
    type: Blog
  - url: https://blog.outbrain.com
    name: Outbrain Blog
    type: Blog
  - url: https://www.outbrain.com/blog/
    name: Outbrain Blog (alt)
    type: Blog
  - url: https://www.teads.com/blog/
    name: Teads Blog
    type: Blog
  - url: https://investors.teads.com
    name: Investor Relations
    type: Documentation
  - url: https://www.outbrain.com/legal/
    name: Legal
    type: TermsOfService
  - url: https://www.outbrain.com/privacy/
    type: PrivacyPolicy
  - url: https://www.outbrain.com/help/
    type: Support
  - url: https://groups.google.com/g/outbrain-amplifyapi
    name: Amplify API Google Group
    type: Forum
  - url: https://github.com/outbrain
    type: GitHubOrganization
  - url: https://github.com/teads
    type: GitHubOrganization
  - url: https://github.com/teads/TeadsSDK-iOS
    name: Teads iOS SDK
    type: SDK
  - url: https://github.com/teads/TeadsSDK-android
    name: Teads Android SDK
    type: SDK
  - url: https://github.com/teads/TeadsSDK-ReactNative
    name: Teads React Native SDK
    type: SDK
  - url: https://github.com/teads/teads-gtm-template
    name: Teads GTM Template
    type: Tool
  - url: https://github.com/teads/teads-advertiser-conversion-api-gtm-template
    name: Teads Conversion API GTM Server Template
    type: Tool
  - url: https://github.com/teads/prebid-server-fork
    name: Teads Prebid Server fork
    type: Tool
  - url: https://github.com/outbrain/go-secretcrypt
    name: go-secretcrypt
    type: Tool
  - url: https://github.com/outbrain/gracefulshutdown
    name: gracefulshutdown
    type: Tool
  - url: https://github.com/outbrain/elasticsearch_exporter
    name: Elasticsearch Prometheus Exporter
    type: Tool
  - type: LinkedIn
    url: https://www.linkedin.com/company/teads
  - type: LinkedIn
    url: https://www.linkedin.com/company/outbrain
  - type: Twitter
    url: https://twitter.com/outbrain
  - type: Twitter
    url: https://twitter.com/teads
  - url: plans/outbrain-plans-pricing.yml
    type: Plans
  - url: rate-limits/outbrain-rate-limits.yml
    type: RateLimits
  - url: finops/outbrain-finops.yml
    type: FinOps
  - url: vocabulary/outbrain-vocabulary.yml
    type: Vocabulary
  - url: rules/outbrain-rules.yml
    type: SpectralRules
  - type: Features
    data:
      - Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
      - Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
      - Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
      - Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
      - Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
      - OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
      - Engage API for publisher-side content recommendations (organic + paid)
      - JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
      - Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
      - Teads Conversion API GTM server-side template (open source)
      - Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
      - Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
      - Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
      - Omnichannel Graph with audience, contextual, conversion, and purchase signals
      - High-impact creative formats via Teads Studio (outstream, InRead, CTV)
      - Conversion Bid Strategy for goal-based bidding in Amplify
      - Direct IO, PMP deals, and open exchange paths for buy-side integrations
      - Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
      - Engineering hubs in Paris, Netanya, Montpellier, Ljubljana
    sources:
      - https://www.outbrain.com
      - https://www.teads.com
      - https://developer.outbrain.com
      - https://amplifyv01.docs.apiary.io
      - https://github.com/teads
      - https://github.com/outbrain
      - https://engineering.teads.com
      - https://www.sec.gov/Archives/edgar/data/0001454938/000145493824000146/exhibit991812024.htm
    updated: '2026-05-25'
created: '2026-05-25T00:00:00.000Z'
modified: '2026-05-25'
position: Consuming
description: >
  Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as
  Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+
  markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web
  native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an
  omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the
  Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for
  cookieless measurement and optimization.
maintainers:
  - FN: Kin Lane
    email: info@apievangelist.com
    X: apievangelist
    url: https://apievangelist.com
specificationVersion: '0.16'