Outbrain

Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.

3 APIs 19 Features

AdvertisingNative AdvertisingOpen WebCTVConnected TVVideo AdvertisingContent DiscoveryProgrammaticPerformance MarketingAdTechTeads

APIs

Outbrain Amplify API

The Outbrain Amplify API enables advertisers, agencies, and technology partners to integrate Amplify campaign management and reporting into their own platforms. Core resources a...

Outbrain Engage API

Publisher-facing content recommendation API. Returns mixed organic and paid (sponsored) recommendations for rendering in Outbrain widgets via the JS Widget, the iOS/Android Mobi...

Teads / Outbrain Conversion API

Server-to-server Conversion API for advertisers running on the combined Teads / Outbrain open-internet platform. Lets advertisers send first-party conversion events (Purchase, L...

Collections

Outbrain Amplify API

OPEN

Outbrain Engage API

OPEN

Teads Advertiser Conversion API

OPEN

Pricing Plans

Outbrain Plans Pricing

4 plans

PLANS

Rate Limits

Outbrain Rate Limits

4 limits

RATE LIMITS

FinOps

Outbrain Finops

FINOPS

Features

Outbrain Amplify — open-web native advertising platform with self-service and managed offerings

Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets

Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers

Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting

Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)

OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic

Engage API for publisher-side content recommendations (organic + paid)

JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter

Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization

Teads Conversion API GTM server-side template (open source)

Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)

Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations

Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec

Omnichannel Graph with audience, contextual, conversion, and purchase signals

High-impact creative formats via Teads Studio (outstream, InRead, CTV)

Conversion Bid Strategy for goal-based bidding in Amplify

Direct IO, PMP deals, and open exchange paths for buy-side integrations

Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads

Engineering hubs in Paris, Netanya, Montpellier, Ljubljana

Semantic Vocabularies

Outbrain Context

14 classes · 8 properties

JSON-LD

API Governance Rules

Outbrain API Rules

4 rules · 2 errors 2 warnings

SPECTRAL

JSON Structure

Outbrain Campaign Structure

1 properties

JSON STRUCTURE

Example Payloads

Outbrain List Campaigns Example

2 fields

EXAMPLE

Outbrain Realtime Report Example

2 fields

EXAMPLE

Resources

Documentation

Documentation

Documentation

Documentation

Documentation

Documentation

Documentation

Documentation

Documentation

Documentation

TermsOfService

PrivacyPolicy

GitHubOrganization

GitHubOrganization

GitHubOrganization

GitHubOrganization

SpectralRules

Sources

opencollection: 1.0.0
info:
  name: Teads Advertiser Conversion API
  version: '1.0'
request:
  auth:
    type: bearer
    token: '{{bearerToken}}'
items:
- info:
    name: Conversions
    type: folder
  items:
  - info:
      name: Send A Server Side Conversion Event
      type: http
    http:
      method: POST
      url: https://r.teads.tv/capi/event
      body:
        type: json
        data: '{}'
    docs: 'Submit a conversion event (e.g. purchase, lead, sign-up, add-to-cart) from the advertiser''s backend to Teads.
      Used for measurement, conversion attribution, and feeding Teads'' predictive AI optimization engine without requiring
      browser-side pixels.

      '
  - info:
      name: Send A Batch Of Conversion Events
      type: http
    http:
      method: POST
      url: https://r.teads.tv/capi/event/batch
      body:
        type: json
        data: '{}'
    docs: Submit up to 1000 conversion events in a single request.
bundled: true