Outbrain

Outbrain Conversions API

Server-side conversion events

GitHub OpenAPI
Business capability
Digital Marketing Management BC-400.60

Operations 2

Each operation below carries the questions people ask an LLM about it and the instructions they give an agent to run it. Generated by API Evangelist overlay

POST /capi/event Send a server-side conversion event · Send A Server Side Conversion Event #
Ask an LLM
“How do I send a purchase conversion from my backend without a browser pixel?”
“Can I pass an event ID so a server conversion is deduplicated?”
Tell an agent
Send a {event_name} conversion for pixel {pixel_id} that happened at {event_time}.
Record a lead conversion on pixel {pixel_id} at {event_time} with event ID {event_id}.
POST /capi/event/batch Send a batch of conversion events · Send A Batch Of Conversion Events #
Ask an LLM
“Can I upload many conversions from my server in one request?”
“What is the maximum number of events per conversion batch?”
Tell an agent
Send these conversion events as one batch: {events}.
Upload yesterday's purchase conversions in a single batch call of up to 1000 events.

Documentation

📖
Documentation
https://developer.outbrain.com/home-page/amplify-api/
📖
Documentation
https://developer.outbrain.com/home-page/amplify-api/documentation/
📖
Documentation
https://amplifyv01.docs.apiary.io/
📖
Documentation
https://developer.outbrain.com/apis/
📖
Documentation
https://developer.outbrain.com/apis/engage-web-technologies/
📖
Documentation
https://developer.outbrain.com/outbrain-javascript-implementation-guide/
📖
Documentation
https://www.teads.com

Specifications

⚙
OpenAPI
https://artifacts.apis.io/outbrain/openapi/outbrain-conversions-api-openapi.yml

Schemas & Data

📊
JSONSchema
https://artifacts.apis.io/outbrain/json-schema/outbrain-campaign-schema.json
📊
JSONSchema
https://artifacts.apis.io/outbrain/json-schema/outbrain-promoted-link-schema.json
📊
JSONStructure
https://artifacts.apis.io/outbrain/json-structure/outbrain-campaign-structure.json
📊
JSONSchema
https://artifacts.apis.io/outbrain/json-schema/outbrain-recommendation-schema.json

Other Resources

🔗
JSONLD
https://artifacts.apis.io/outbrain/json-ld/outbrain-context.jsonld
🔗
SourceCode
https://github.com/teads/teads-advertiser-conversion-api-gtm-template

Work with this as data

Every API here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for apis

7 MCP tools reach this
  • find_apisBrowse and filter every API in the catalog.
  • get_api_artifactsOne API's artifacts, grouped by type.
  • get_openapiThe primary OpenAPI for this API.
  • find_similar_apisAPIs that look like this one.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This API 
curl "https://apis.io/api/v1/apis/outbrain:outbrain-conversions-api"
All apis 
curl "https://apis.io/api/v1/apis?limit=25"

Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.

OpenAPI Specification

outbrain-conversions-api-openapi.yml Raw ↑ 
openapi: 3.2.0
info:
  title: Teads Advertiser Conversion Conversions API
  description: Server-to-server Conversion API for advertisers running on the Teads / Outbrain combined open-internet platform. Lets advertisers send first-party conversion events directly from their backend (or via Google Tag Manager server-side container) to Teads for campaign measurement, optimization, attribution, and audience signals — independent of browser cookies. Modeled on the public Teads Conversion API GTM server-side template and Teads / Outbrain advertiser tagging documentation.
  version: '1.0'
  contact:
    name: Teads Support
    url: https://www.teads.com
  license:
    name: Teads Terms of Service
    url: https://www.teads.com/
servers:
- url: https://r.teads.tv
  description: Teads Conversion API endpoint
security:
- BearerAuth: []
tags:
- name: Conversions
  description: Server-side conversion events
paths:
  /capi/event:
    post:
      summary: Send A Server Side Conversion Event
      description: Submit a conversion event (e.g. purchase, lead, sign-up, add-to-cart) from the advertiser's backend to Teads. Used for measurement, conversion attribution, and feeding Teads' predictive AI optimization engine without requiring browser-side pixels.
      operationId: sendConversionEvent
      tags:
      - Conversions
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/ConversionEvent'
      responses:
        '202':
          description: Event accepted for processing.
        '400':
          description: Invalid event payload.
  /capi/event/batch:
    post:
      summary: Send A Batch Of Conversion Events
      description: Submit up to 1000 conversion events in a single request.
      operationId: sendConversionEventBatch
      tags:
      - Conversions
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              required:
              - events
              properties:
                events:
                  type: array
                  maxItems: 1000
                  items:
                    $ref: '#/components/schemas/ConversionEvent'
      responses:
        '202':
          description: Batch accepted.
components:
  schemas:
    ConversionEvent:
      type: object
      required:
      - event_name
      - event_time
      - pixel_id
      properties:
        pixel_id:
          type: string
          description: Teads conversion pixel identifier.
        event_name:
          type: string
          enum:
          - PageView
          - ViewContent
          - AddToCart
          - InitiateCheckout
          - Purchase
          - Lead
          - CompleteRegistration
          - Custom
        event_time:
          type: integer
          description: Unix timestamp (seconds) when the event occurred.
        event_id:
          type: string
          description: Client-generated dedupe key.
        event_source_url:
          type: string
          format: uri
        action_source:
          type: string
          enum:
          - website
          - app
          - system_generated
          - other
        user_data:
          type: object
          description: Hashed user identifiers (email, phone, IDFA, GAID) for matching.
          properties:
            em:
              type: string
              description: SHA-256 hashed email.
            ph:
              type: string
              description: SHA-256 hashed phone number.
            client_ip_address:
              type: string
            client_user_agent:
              type: string
            external_id:
              type: string
        custom_data:
          type: object
          properties:
            currency:
              type: string
            value:
              type: number
            content_ids:
              type: array
              items:
                type: string
            num_items:
              type: integer
            order_id:
              type: string
  securitySchemes:
    BearerAuth:
      type: http
      scheme: bearer