niche · 1.9 market domain

Real-Time Bidding

Score 17.7 / 100 16 providers 8 APIs Search apis.io →
Variants seen in the corpus: Real Time BiddingReal-Time Biddingreal-time-bidding

Providers using this tag (16)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 3 Solid coverage with minor gaps
StackAdaptStackAdapt is an AI-powered programmatic advertising platform with REST and GraphQL APIs for managing campa...5 APIs62.9MOLOCOMoloco is a machine-learning advertising company that operates three developer-facing platforms: Moloco Ads...6 APIs59.1The Trade DeskThe Trade Desk is an independent, omnichannel demand-side platform (DSP) for programmatic advertising, head...9 APIs56.5
Developing 4 Usable, with meaningful gaps to close
GumGumGumGum is a Santa Monica-based advertising technology company, founded in 2008, that sells contextual, CTV/...2 APIs54.0SovrnSovrn is an advertising technology and content monetization company that helps online publishers, advertise...10 APIs49.6Rubicon ProjectRubicon Project is a Los Angeles-based advertising technology company, founded in 2007, that built and oper...4 APIs48.3ChoozleChoozle is a Denver-based self-service demand-side platform (DSP) for programmatic digital advertising acro...3 APIs47.4
Thin 3 Limited public surface area
PokktPokkt is a mobile-first advertising and app monetization platform, part of AnyMind Group, serving app publi...6 APIs37.8TripleLiftTripleLift is a programmatic advertising exchange and supply-side platform built around native inventory, w...2 APIs37.0OpenXOpenX is an independent supply-side platform (SSP) and programmatic ad exchange headquartered in Pasadena, ...5 APIs35.9
Emerging 2 Early or largely undocumented
TvscientifictvScientific is a connected-TV (CTV) advertising platform for performance marketers, pairing premium stream...1 API22.8Sync APISync API is an enterprise API platform for the in-app mobile advertising ecosystem, delivering performance,...3 APIs11.6
Minimal 4 Almost no public developer surface
Adap.tvAdap.tv was a global programmatic video advertising platform founded around 2007 and backed by Redpoint Ven...5.0BrightRollBrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of t...5.0LeanMarketLeanMarket was a mobile advertising technology company headquartered in Mountain View, California, that bro...5.0TapsenseTapSense was a mobile advertising and real-time-bidding exchange founded in 2011 in San Francisco, connecti...5.0

APIs with this tag (7)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
Moloco Commerce Media Decision APIReal-time ad decisioning API for retail media — request sponsored product, display, brand and reserved disp...59.1
Developing 2 Usable, with meaningful gaps to close
GumGum Prebid Header Bidding EndpointGumGum's real-time bidding endpoint for header bidding, integrated through the open-source Prebid.js gumgum...54.0Sovrn Commerce Bid Check APIReal-time bid on a single click. Returns either a bid win (pricing model CPC or CPA, expected earnings per ...49.6
Thin 2 Limited public surface area
POKKT DSP OpenRTB APIDemand-side bidding endpoint. Exchanges POST an OpenRTB bid request object as application/json to /api/rtb/...37.8TripleLift Exchange (TLX) APIReal-time bidding API implementing OpenRTB 2.x and Native Ads 1.2 specifications for demand partners to par...37.0
Emerging 2 Early or largely undocumented
tvScientific Campaign Management APIThe REST API behind the tvScientific Campaign Management UI, named by tvScientific's own status page as the...22.8Sync API PlatformThe Sync API bidder platform provides enterprise-grade APIs for the in-app advertising ecosystem. The platf...11.6

Score breakdown

Frequency
35.6
log-scaled weighted occurrences
Breadth
0.4
spread across providers
Quality lift
40.7
mean composite of providers using it
Cohesion
3.5
strength of nearest seed neighbor

Related tags

Demand-Side Platform 7 co-occurrences Programmatic Advertising 11 co-occurrences Connected TV 8 co-occurrences Video Advertising 6 co-occurrences CTV 5 co-occurrences AdTech 15 co-occurrences Campaign Management 5 co-occurrences Advertising 12 co-occurrences

Where this tag comes from

Provider tag12
Api tag8