Adap.tv

Adap.tv was a global programmatic video advertising platform founded around 2007 and backed by Redpoint Ventures, offering brands, agencies, and publishers tools for planning, executing, and measuring video ad campaigns programmatically, including real-time bidding (RTB), audience targeting, campaign management, and analytics through its Pathway video-intelligence platform. AOL acquired Adap.tv in September 2013 for approximately $405 million and folded its technology into ONE by AOL; the business subsequently passed to Verizon Media and then Yahoo. Adap.tv no longer operates as an independent company and publishes no developer program, public API, or SDKs; the www.adap.tv domain now 301-redirects to yahooinc.com. This profile is retained as a historical portfolio-lead record.

Adap.tv is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Programmatic.

🌐 Visit website 📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

0 APIs

Company Advertising AdTech Video Advertising Programmatic Real-Time Bidding Marketing Defunct Acquired

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

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Resources

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: adaptv
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adaptv.png
name: Adap.tv
description: Adap.tv was a global programmatic video advertising platform founded around 2007 and backed by Redpoint Ventures,
  offering brands, agencies, and publishers tools for planning, executing, and measuring video ad campaigns programmatically,
  including real-time bidding (RTB), audience targeting, campaign management, and analytics through its Pathway video-intelligence
  platform. AOL acquired Adap.tv in September 2013 for approximately $405 million and folded its technology into ONE by AOL;
  the business subsequently passed to Verizon Media and then Yahoo. Adap.tv no longer operates as an independent company and
  publishes no developer program, public API, or SDKs; the www.adap.tv domain now 301-redirects to yahooinc.com. This profile
  is retained as a historical portfolio-lead record.
url: https://raw.githubusercontent.com/api-evangelist/adaptv/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
x-status: defunct
x-acquired-by: aol
x-acquired-date: '2013-09-06'
x-successor-domain: https://www.yahooinc.com/
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-17'
tags:
- Company
- Advertising
- AdTech
- Video Advertising
- Programmatic
- Real-Time Bidding
- Marketing
- Defunct
- Acquired
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: http://www.adap.tv/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

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