Adap.tv
Adap.tv was a global programmatic video advertising platform founded around 2007 and backed by Redpoint Ventures, offering brands, agencies, and publishers tools for planning, executing, and measuring video ad campaigns programmatically, including real-time bidding (RTB), audience targeting, campaign management, and analytics through its Pathway video-intelligence platform. AOL acquired Adap.tv in September 2013 for approximately $405 million and folded its technology into ONE by AOL; the business subsequently passed to Verizon Media and then Yahoo. Adap.tv no longer operates as an independent company and publishes no developer program, public API, or SDKs; the www.adap.tv domain now 301-redirects to yahooinc.com. This profile is retained as a historical portfolio-lead record.
Adap.tv is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Video Advertising, and Programmatic.
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