IAB Tech Lab

IAB Technology Laboratory (IAB Tech Lab) is the non-profit consortium that writes the technical standards the digital advertising supply chain runs on — OpenRTB (real-time bidding), AdCOM, OpenDirect (programmatic direct), VAST and VMAP (video ad serving), the Transparency and Consent Framework and Global Privacy Platform (consent signals), ads.txt, app-ads.txt and sellers.json (supply-chain transparency), the Open Measurement SDK and the content/audience/ad-product taxonomies. Its machine-readable contracts are published in the open on GitHub: an OpenRTB 2.x Protocol Buffers definition, the AdCOM protobuf, an OpenDirect Swagger specification, VAST XSDs, and an agentic-advertising stack (buyer-agent, seller-agent, Deals API, Agentic RTB Framework gRPC) that ships OpenAPI 3.1 contracts, JSON Schema primitives, MCP servers and A2A agent cards as reference implementations. The Tech Lab Tools Portal and its Core API sit behind a member login.

IAB Tech Lab publishes 4 APIs on the APIs.io network, including OpenDirect API, IAB Agentic Advertising API, Seller Agent API, and 1 more. Tagged areas include Company, Advertising, AdTech, Standards, and Programmatic.

IAB Tech Lab’s developer surface includes authentication, documentation, engineering blog, support, pricing, developer portal, changelog, and 28 more developer resources.

🌐 Visit website 📡 Source on GitHub

51.8/100 developing ▬ flat Agent 36/100 agent ready Full breakdown ↓
scored 2026-09-18 · rubric v0.22.0

4 APIs 1 MCP Servers

Company Advertising AdTech Standards Programmatic Real-Time Bidding Consent PrivacyVideo AdsAgentic AdvertisingNon-Profit

Kin Score

Kin Score How this is scored →
scored 2026-09-18 · rubric v0.22.0

Composite quality — 51.8/100 · developing

Contract Quality 11.6 / 23

Developer Ergonomics 11.0 / 18

Access Clarity 11.8 / 18

Operational Transparency 2.5 / 12

Contract Governance 2.0 / 11

Discoverability 5.8 / 9

Create-or-Update Ergonomics 2.8 / 10

Agent readiness — 36/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/iab-tech-lab: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

OpenDirect API

OpenDirect is IAB Tech Lab's standard REST API for programmatic direct (guaranteed) media buying: organizations, accounts, products, orders, lines, creatives, assignments, chang...

IAB Agentic Advertising API

The canonical wire protocol between IAB Tech Lab's buyer and seller agents, published from the iab-agentic-primitives repository as an OpenAPI 3.1 document (catalog, quote-to-bo...

Seller Agent API

IAB Tech Lab's reference seller agent for publishers: an OpenAPI 3.1 REST surface (87 operations — products and avails, tiered pricing, quotes, deal booking, negotiation, change...

Buyer Agent API

IAB Tech Lab's reference buyer agent for DSPs, agencies and advertisers: an OpenAPI 3.1 REST surface (14 operations — orders and audit trails, booking jobs and approvals, produc...

OpenRTB 2.x Protocol

OpenRTB is the real-time bidding protocol between ad exchanges and bidders. IAB Tech Lab publishes the 2.x specification (current release 2.6-202606) with a Protocol Buffers def...

AdCOM Protobuf

Advertising Common Object Model (AdCOM) 1.0 is the shared object layer beneath OpenRTB 3.0, OpenDirect and the Ad Management API — media (ads, assets), placement, context (site,...

Agentic RTB Framework gRPC

The Agentic Real-Time Framework (ARTF) 1.0 defines gRPC extension points an exchange calls during an auction so that agents can mutate the bidstream. The RTBExtensionPoint servi...

VAST and VMAP Schemas

Video Ad Serving Template (VAST) is the XML contract between video players and ad servers; VMAP (Video Multiple Ad Playlist) schedules ad breaks around content. IAB Tech Lab pub...

Supply Chain API

IAB Tech Lab's hosted, subscription API for aggregated supply-chain data: crawled and validated ads.txt, app-ads.txt and sellers.json files, plus the Transparency Center's compl...

Scroll for all 9

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

IAB Tech Lab MCP Server

IAB Tech Lab publishes three MCP servers, all as open-source reference implementations that an operator runs on their own host — none is hosted by IAB Tech Lab, so no agent can ...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Iab Tech Lab Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Iab Tech Lab Rate Limits

0 limits

RATE LIMITS

JSON Schema 16

Standalone JSON Schema definitions for this provider's data models.

Account

7 properties

JSON SCHEMA

Agent

17 properties

JSON SCHEMA

Assignment

9 properties

JSON SCHEMA

ChangeRequest

20 properties

JSON SCHEMA

ConsentContext

8 properties

JSON SCHEMA

Creative

14 properties

JSON SCHEMA

CreativeApproval

7 properties

JSON SCHEMA

Deal

18 properties

JSON SCHEMA

DecisionRecord

13 properties

JSON SCHEMA

Line

13 properties

JSON SCHEMA

MediaKit

9 properties

JSON SCHEMA

Negotiation

10 properties

JSON SCHEMA

Order

14 properties

JSON SCHEMA

Organization

7 properties

JSON SCHEMA

Product

16 properties

JSON SCHEMA

Proposal

11 properties

JSON SCHEMA

Scroll for all 16

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Iab Tech Lab Authentication

apiKey/http-bearer/oauth2 · 5 schemes

SECURITY

Iab Tech Lab Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Iab Tech Lab Scopes

1 scope · implicit

1 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

Portal

Portal

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

MCPServer

MCPServer

LLMsTxt

LLMsTxt

AgentSkill

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Idempotency

DataModel

Build 6

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

GitHubOrganization

Packages

SDKs

ToolCrosswalk

CLI

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

OAuthScopes

OAuthScopes

Authentication

Authentication

Operate 4

Status, limits, changes, and where to get help

Support

PressReleases

ChangeLog

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

PrivacyPolicy

Pricing

Plans

Company 3

The organization behind the API

Website

Website

Blog

Blog

BlogRSS

BlogRSS

Other 3

Properties that don't map to a standard resource type

Software

Software

Events

Events

Protobuf

Protobuf

Source (apis.yml)

aid: iab-tech-lab
name: IAB Tech Lab
description: 'IAB Technology Laboratory (IAB Tech Lab) is the non-profit consortium that writes the technical standards the
  digital advertising supply chain runs on — OpenRTB (real-time bidding), AdCOM, OpenDirect (programmatic direct), VAST and
  VMAP (video ad serving), the Transparency and Consent Framework and Global Privacy Platform (consent signals), ads.txt,
  app-ads.txt and sellers.json (supply-chain transparency), the Open Measurement SDK and the content/audience/ad-product taxonomies.
  Its machine-readable contracts are published in the open on GitHub: an OpenRTB 2.x Protocol Buffers definition, the AdCOM
  protobuf, an OpenDirect Swagger specification, VAST XSDs, and an agentic-advertising stack (buyer-agent, seller-agent, Deals
  API, Agentic RTB Framework gRPC) that ships OpenAPI 3.1 contracts, JSON Schema primitives, MCP servers and A2A agent cards
  as reference implementations. The Tech Lab Tools Portal and its Core API sit behind a member login.'
url: https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/apis.yml
image: https://iabtechlab.com/wp-content/uploads/2017/08/IABTL_Logo_512.png
x-type: company
x-source: harvest:operator-attribution
x-tier: profiled
x-tier-reason: enrichment-local-v3
specificationVersion: '0.20'
created: '2026-09-17'
modified: '2026-09-17'
tags:
- Company
- Advertising
- AdTech
- Standards
- Programmatic
- Real-Time Bidding
- Consent
- Privacy
- Video Ads
- Agentic Advertising
- Non-Profit
tags_raw:
- Company
- Advertising
- Ad Tech
- Standards
- Programmatic
- Real-Time Bidding
- Consent
- Privacy
- Video Ads
- Agentic Advertising
- Non-Profit
apis:
- aid: iab-tech-lab:opendirect-api
  name: OpenDirect API
  description: 'OpenDirect is IAB Tech Lab''s standard REST API for programmatic direct (guaranteed) media buying: organizations,
    accounts, products, orders, lines, creatives, assignments, change requests and messages exchanged between buyer and seller
    systems. The 1.5.1 Swagger 2.0 contract is published verbatim; OpenDirect 2.1 is published as prose plus an MCP tool catalog
    (33 tools) in the mcp-config reference implementation. There is no IAB Tech Lab-hosted instance — every seller hosts its
    own endpoint, which is why the contract''s host is a placeholder.'
  humanURL: https://iabtechlab.com/standards/opendirect/
  x-base-url-note: No hosted base URL. The specification names host opendirect.example.com (1.5.1) and https://opendirect.example.com/v2.1
    (2.1) as placeholders; each implementing seller publishes its own.
  tags:
  - Programmatic Direct
  - Media Buying
  - Order
  tags_raw:
  - Programmatic Direct
  - Media Buying
  - Orders
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: OpenAPI
    url: openapi/iab-tech-lab-opendirect-1-5-1-swagger.yaml
  - type: MCPServer
    url: mcp/iab-tech-lab-mcp.yml
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Overlay
    url: overlays/iab-tech-lab-opendirect-1-5-1-overlay.yaml
  - type: AgentSkill
    url: skills/iab-tech-lab-opendirect-book-line.md
- aid: iab-tech-lab:agentic-advertising-api
  name: IAB Agentic Advertising API
  description: The canonical wire protocol between IAB Tech Lab's buyer and seller agents, published from the iab-agentic-primitives
    repository as an OpenAPI 3.1 document (catalog, quote-to-book deal flow, negotiation, change requests, A2A JSON-RPC messaging
    and Agent Card discovery) plus sixteen JSON Schema primitives (Account, Agent, Deal, Line, MediaKit, Negotiation, Order,
    Product, Proposal and others). Pre-release (0.1.0 / v0.5.1 tag) ahead of a 1.0 IAB Tech Lab standardization.
  humanURL: https://github.com/IABTechLab/iab-agentic-primitives
  x-base-url-note: No hosted base URL; the spec declares no servers[] and is implemented by each seller agent.
  tags:
  - Agentic Advertising
  - Deals
  - Negotiation
  properties:
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: OpenAPI
    url: openapi/iab-tech-lab-agentic-advertising-api-openapi.yaml
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Overlay
    url: overlays/iab-tech-lab-agentic-advertising-api-overlay.yaml
- aid: iab-tech-lab:seller-agent-api
  name: Seller Agent API
  description: 'IAB Tech Lab''s reference seller agent for publishers: an OpenAPI 3.1 REST surface (87 operations — products
    and avails, tiered pricing, quotes, deal booking, negotiation, change requests, orders, packages, curators, SSP distribution,
    GAM/FreeWheel inventory sync, operator API keys), an MCP server with 46 tools at /mcp/ (Streamable HTTP) or stdio, and
    an A2A agent card at /.well-known/agent.json. Self-hosted by each publisher; IAB Tech Lab publishes the code and docs,
    not a hosted instance.'
  humanURL: https://iabtechlab.github.io/seller-agent/
  x-base-url-note: Self-hosted (uvicorn on the publisher's own host); docs use http://localhost:8000 and https://your-server.example.com
    as placeholders. No IAB Tech Lab-hosted instance was found.
  tags:
  - Agentic Advertising
  - Publishers
  - Deals
  - MCP
  properties:
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: OpenAPI
    url: openapi/iab-tech-lab-seller-agent-openapi.json
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: Overlay
    url: overlays/iab-tech-lab-seller-agent-overlay.yaml
  - type: MCPServer
    url: mcp/iab-tech-lab-mcp.yml
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: AgentSkill
    url: skills/iab-tech-lab-quote-to-book-deal.md
  - type: AgentSkill
    url: skills/iab-tech-lab-negotiate-deal.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
- aid: iab-tech-lab:buyer-agent-api
  name: Buyer Agent API
  description: 'IAB Tech Lab''s reference buyer agent for DSPs, agencies and advertisers: an OpenAPI 3.1 REST surface (14
    operations — orders and audit trails, booking jobs and approvals, product search, events, reports and campaign metadata)
    that drives MCP, A2A and REST clients against seller agents to browse media kits, negotiate and book OpenDirect 2.1 deals.
    Self-hosted; no IAB Tech Lab-hosted instance.'
  humanURL: https://iabtechlab.github.io/buyer-agent/
  x-base-url-note: Self-hosted; the spec declares no servers[]. No IAB Tech Lab-hosted instance was found.
  tags:
  - Agentic Advertising
  - Media Buying
  - Deals
  properties:
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: OpenAPI
    url: openapi/iab-tech-lab-buyer-agent-openapi.json
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
  - type: Overlay
    url: overlays/iab-tech-lab-buyer-agent-overlay.yaml
- aid: iab-tech-lab:openrtb
  name: OpenRTB 2.x Protocol
  description: OpenRTB is the real-time bidding protocol between ad exchanges and bidders. IAB Tech Lab publishes the 2.x
    specification (current release 2.6-202606) with a Protocol Buffers definition (package com.iabtechlab.openrtb.v2, 69 messages)
    that is maintained in lockstep with the specification and is the standard binary encoding for OpenRTB.
  humanURL: https://iabtechlab.com/standards/openrtb/
  x-base-url-note: A protocol, not a hosted endpoint — every exchange and bidder pair runs its own OpenRTB bid request/response
    exchange.
  tags:
  - Real-Time Bidding
  - Programmatic
  - Protocol Buffers
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/openrtb2.x
  - type: Protobuf
    url: grpc/iab-tech-lab-openrtb-v2.proto
  - type: ChangeLog
    url: https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases
  - type: Protobuf
    url: grpc/iab-tech-lab-grpc-index.yml
- aid: iab-tech-lab:adcom
  name: AdCOM Protobuf
  description: Advertising Common Object Model (AdCOM) 1.0 is the shared object layer beneath OpenRTB 3.0, OpenDirect and
    the Ad Management API — media (ads, assets), placement, context (site, app, user, device, geo) and the standard enumerations.
    Published as five Protocol Buffers files under package com.iabtechlab.adcom.v1 in the IABTechLab/adcom-proto repository.
  humanURL: https://github.com/IABTechLab/adcom-proto
  x-base-url-note: A data model, not a hosted endpoint.
  tags:
  - Data Model
  - Protocol Buffers
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/AdCOM
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-adcom.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-media.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-placement.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-context.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-enums.proto
- aid: iab-tech-lab:agentic-rtb-framework
  name: Agentic RTB Framework gRPC
  description: The Agentic Real-Time Framework (ARTF) 1.0 defines gRPC extension points an exchange calls during an auction
    so that agents can mutate the bidstream. The RTBExtensionPoint service (package com.iabtechlab.bidstream.mutation.services.v1)
    exposes a GetMutations RPC over OpenRTB 2.6 messages; the reference implementation also exposes the same service as an
    MCP "Extend RTB" tool over Streamable HTTP. Published as proto3 files with a Rust reference implementation.
  humanURL: https://github.com/IABTechLab/agentic-real-time-framework
  x-base-url-note: Self-hosted gRPC (reference implementation listens on :50051); no hosted endpoint.
  tags:
  - Real-Time Bidding
  - gRPC
  - Agentic Advertising
  properties:
  - type: Documentation
    url: https://github.com/IABTechLab/agentic-real-time-framework/blob/main/Agentic_Real_Time_Framework_Version_1_0_FINAL.md
  - type: Protobuf
    url: grpc/agentic-rtb-framework/iab-tech-lab-agenticrtbframeworkservices.proto
  - type: Protobuf
    url: grpc/agentic-rtb-framework/iab-tech-lab-agenticrtbframework.proto
- aid: iab-tech-lab:vast
  name: VAST and VMAP Schemas
  description: Video Ad Serving Template (VAST) is the XML contract between video players and ad servers; VMAP (Video Multiple
    Ad Playlist) schedules ad breaks around content. IAB Tech Lab publishes XML Schema definitions for VAST 4.1, 4.2 and 4.4
    and VMAP 1.0 in its GitHub repositories (the vast_4.3.xsd file in the repository is empty upstream).
  humanURL: https://iabtechlab.com/standards/vast/
  x-base-url-note: An XML document format exchanged between players and ad servers, not a hosted endpoint.
  tags:
  - Video Ads
  - XML
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/VAST
  - type: XMLSchema
    url: xsd/iab-tech-lab-vast-4.4.xsd
  - type: XMLSchema
    url: xsd/iab-tech-lab-vast-4.2.xsd
  - type: XMLSchema
    url: xsd/iab-tech-lab-vast-4.1.xsd
  - type: XMLSchema
    url: xsd/iab-tech-lab-vmap-1.0.xsd
- aid: iab-tech-lab:supply-chain-api
  name: Supply Chain API
  description: 'IAB Tech Lab''s hosted, subscription API for aggregated supply-chain data: crawled and validated ads.txt,
    app-ads.txt and sellers.json files, plus the Transparency Center''s compliance and identifier registries (OM SDK and podcast
    compliance, MSPA signatory IDs, SKAdNetwork IDs, GPP data). Access is provisioned through the Tech Lab Tools Portal (tools.iabtechlab.com,
    free login) at /transparencycenter/apiAccess/all; the backing host api.iabtechlab.com (alias coreapi.iabtechlab.com) identifies
    itself as ''IAB Tech Lab Core API'' and answers /health, but /docs, /docs/oauth and /openapi.json all 302 to /login, so
    the contract is gated behind a subscription. Basic tier is $2,500/yr for members and $4,500/yr for non-members; API+ adds
    $2,500/yr.'
  humanURL: https://iabtechlab.com/software/iab-tech-lab-supply-chain-api/
  baseURL: https://api.iabtechlab.com
  tags:
  - Supply Chain
  - ads.txt
  - sellers.json
  - Transparency
  - Compliance
  properties:
  - type: Documentation
    url: https://iabtechlab.com/software/transparency-center/
  - type: Pricing
    url: https://iabtechlab.com/software/iab-tech-lab-supply-chain-api/
  - type: SignUp
    url: https://tools.iabtechlab.com/
  - type: Portal
    url: https://tools.iabtechlab.com/
  - type: Plans
    url: plans/iab-tech-lab-plans-pricing.yml
  x-base-url-note: api.iabtechlab.com is the host the Tools Portal SDK (iabtechlab-sdk_v1.7.3.js) calls and the one that names
    itself IAB Tech Lab Core API; coreapi.iabtechlab.com serves the identical page. The contract behind /docs is gated (302
    -> /login).
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/iab-tech-lab-domain-security.yml
- type: OAuthScopes
  url: scopes/iab-tech-lab-scopes.yml
- type: Authentication
  url: authentication/iab-tech-lab-authentication.yml
- type: Website
  url: https://iabtechlab.com/
- type: Documentation
  url: https://iabtechlab.com/standards/
- type: GitHubOrganization
  url: https://github.com/IABTechLab
- type: GitHubOrganization
  url: https://github.com/InteractiveAdvertisingBureau
- type: Blog
  url: https://iabtechlab.com/category/blog/
- type: BlogRSS
  url: https://iabtechlab.com/feed/
- type: Support
  url: https://iabtechlab.com/contact-us/
- type: TermsOfService
  url: https://iabtechlab.com/terms-of-use/
- type: PrivacyPolicy
  url: https://iabtechlab.com/privacy-policy/
- type: Pricing
  url: https://iabtechlab.com/membership/
- type: Login
  url: https://tools.iabtechlab.com/
- type: Portal
  url: https://tools.iabtechlab.com/
- type: Software
  url: https://iabtechlab.com/software/
- type: Events
  url: https://iabtechlab.com/events/
- type: PressReleases
  url: https://iabtechlab.com/press-releases/
- type: Packages
  url: packages/iab-tech-lab-packages.yml
- type: SDKs
  url: packages/iab-tech-lab-packages.yml
- type: MCPServer
  url: mcp/iab-tech-lab-mcp.yml
- type: ToolCrosswalk
  url: mcp/iab-tech-lab-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/iab-tech-lab-llms.txt
- type: Conformance
  url: conformance/iab-tech-lab-conformance.yml
- type: ErrorCatalog
  url: errors/iab-tech-lab-problem-types.yml
- type: Lifecycle
  url: lifecycle/iab-tech-lab-lifecycle.yml
- type: Conventions
  url: conventions/iab-tech-lab-conventions.yml
- type: Idempotency
  url: conventions/iab-tech-lab-conventions.yml
- type: ChangeLog
  url: changelog/iab-tech-lab-changelog.yml
- type: CLI
  url: cli/iab-tech-lab-cli.yml
- type: DataModel
  url: data-model/iab-tech-lab-data-model.yml
- type: Plans
  url: plans/iab-tech-lab-plans-pricing.yml
- type: RateLimits
  url: rate-limits/iab-tech-lab-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Protobuf
  url: grpc/iab-tech-lab-openrtb-v2.proto
x-enrichment:
  date: '2026-09-17'
  status: enriched
  artifacts_added: 66
  pass: local-v3

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for providers

9 MCP tools reach this

find_providersBrowse and filter every provider in the catalog.
get_provider_artifactsEvery artifact this provider publishes, grouped by type.
get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
resolveTurn a domain, URL or GitHub org into the provider it belongs to.
find_cohortsEvery scored population of providers in the catalog.

All 92 tools →

Call it yourself

curl for this page

This provider

curl "https://apis.io/api/v1/providers/iab-tech-lab"

All providers

curl "https://apis.io/api/v1/providers?limit=25"

Every operation they expose

curl "https://apis.io/api/v1/providers/iab-tech-lab/operations?limit=25"

How their score was established

curl "https://apis.io/api/v1/providers/iab-tech-lab/evidence"

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