IAB Tech Lab

IAB Technology Laboratory (IAB Tech Lab) is the non-profit consortium that writes the technical standards the digital advertising supply chain runs on — OpenRTB (real-time bidding), AdCOM, OpenDirect (programmatic direct), VAST and VMAP (video ad serving), the Transparency and Consent Framework and Global Privacy Platform (consent signals), ads.txt, app-ads.txt and sellers.json (supply-chain transparency), the Open Measurement SDK and the content/audience/ad-product taxonomies. Its machine-readable contracts are published in the open on GitHub: an OpenRTB 2.x Protocol Buffers definition, the AdCOM protobuf, an OpenDirect Swagger specification, VAST XSDs, and an agentic-advertising stack (buyer-agent, seller-agent, Deals API, Agentic RTB Framework gRPC) that ships OpenAPI 3.1 contracts, JSON Schema primitives, MCP servers and A2A agent cards as reference implementations. The Tech Lab Tools Portal and its Core API sit behind a member login.

IAB Tech Lab publishes 43 APIs on the APIs.io network, including A2a API, Accounts API, Agent Registry API, and 40 more. Tagged areas include Company, Advertising, AdTech, Standards, and Programmatic.

IAB Tech Lab’s developer surface includes authentication, documentation, engineering blog, support, pricing, developer portal, changelog, and 36 more developer resources.

🌐 Visit website 📡 Source on GitHub

50.2/100 developing ▬ flat Agent 36/100 agent ready saas Full breakdown ↓
scored 2026-10-04 · rubric v0.23.0

7 published contracts 1 MCP Servers

Company Advertising AdTech Standards Programmatic Real-Time Bidding Consent PrivacyVideo AdsAgentic AdvertisingNon-Profit

Kin Score

Kin Score How this is scored →
scored 2026-10-04 · rubric v0.23.0

Composite quality — 50.2/100 · developing

Contract Quality 9.2 / 19

Developer Ergonomics 9.2 / 15

Access Clarity 7.9 / 15

Operational Transparency 1.8 / 10

Contract Governance 1.6 / 9

Discoverability 4.3 / 8

Regulatory Posture 5.1 / 15

Create-or-Update Ergonomics 2.8 / 10

Agent readiness — 36/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/iab-tech-lab: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 43

Individual APIs this provider publishes, each with its own machine-readable definition.

OpenRTB 2.x Protocol

OpenRTB is the real-time bidding protocol between ad exchanges and bidders. IAB Tech Lab publishes the 2.x specification (current release 2.6-202606) with a Protocol Buffers def...

AdCOM Protobuf

Advertising Common Object Model (AdCOM) 1.0 is the shared object layer beneath OpenRTB 3.0, OpenDirect and the Ad Management API — media (ads, assets), placement, context (site,...

Agentic RTB Framework gRPC

The Agentic Real-Time Framework (ARTF) 1.0 defines gRPC extension points an exchange calls during an auction so that agents can mutate the bidstream. The RTBExtensionPoint servi...

VAST and VMAP Schemas

Video Ad Serving Template (VAST) is the XML contract between video players and ad servers; VMAP (Video Multiple Ad Playlist) schedules ad breaks around content. IAB Tech Lab pub...

Supply Chain API

IAB Tech Lab's hosted, subscription API for aggregated supply-chain data: crawled and validated ads.txt, app-ads.txt and sellers.json files, plus the Transparency Center's compl...

IAB Tech Lab A2a API

The A2a API from IAB Tech Lab — 1 operation(s) for a2a.

IAB Tech Lab Accounts API

The Accounts API from IAB Tech Lab — 2 operation(s) for accounts.

IAB Tech Lab Agent Registry API

A2A agent discovery and trust management

IAB Tech Lab Approvals API

Human-in-the-loop approval workflow

IAB Tech Lab Assignments API

The Assignments API from IAB Tech Lab — 3 operation(s) for assignments.

IAB Tech Lab Audience API

The Audience API from IAB Tech Lab — 1 operation(s) for audience.

IAB Tech Lab Audit API

Order audit logs and operational reports

IAB Tech Lab Authentication API

API key lifecycle management

IAB Tech Lab Bookings API

Campaign booking workflow lifecycle

IAB Tech Lab Bulk Operations API

Batch deal create/update/cancel

IAB Tech Lab Buyer Orders API

The Buyer Orders API from IAB Tech Lab — 2 operation(s) for buyer orders.

IAB Tech Lab Change Requests API

The Change Requests API from IAB Tech Lab — 8 operation(s) for change requests.

IAB Tech Lab Change Requests Lines API

The Change Requests Lines API from IAB Tech Lab — 2 operation(s) for change requests lines.

IAB Tech Lab Core API

Health check and API root

IAB Tech Lab Creatives API

The Creatives API from IAB Tech Lab — 2 operation(s) for creatives.

IAB Tech Lab Curators API

The Curators API from IAB Tech Lab — 3 operation(s) for curators.

IAB Tech Lab Deal Booking API

Quote-to-deal booking (IAB Deals API v1.0)

IAB Tech Lab Deal Performance API

Deal delivery and performance metrics

IAB Tech Lab Deals API

The Deals API from IAB Tech Lab — 3 operation(s) for deals.

IAB Tech Lab Discovery API

Natural language inventory discovery

IAB Tech Lab Events API

Event bus query endpoints

IAB Tech Lab Health API

Service health and readiness

IAB Tech Lab Lines API

The Lines API from IAB Tech Lab — 6 operation(s) for lines.

IAB Tech Lab Media Kit API

Public media kit and package catalog

IAB Tech Lab Negotiation API

Multi-round price negotiation

IAB Tech Lab Negotiations API

The Negotiations API from IAB Tech Lab — 2 operation(s) for negotiations.

IAB Tech Lab Orders API

The Orders API from IAB Tech Lab — 7 operation(s) for orders.

IAB Tech Lab Organizations API

The Organizations API from IAB Tech Lab — 2 operation(s) for organizations.

IAB Tech Lab Packages API

Package management (authenticated/admin)

IAB Tech Lab Pricing API

Tiered pricing with buyer context

IAB Tech Lab Products API

The Products API from IAB Tech Lab — 6 operation(s) for products.

IAB Tech Lab Proposals API

Proposal submission and evaluation

IAB Tech Lab Quotes API

The Quotes API from IAB Tech Lab — 2 operation(s) for quotes.

IAB Tech Lab Registry API

The Registry API from IAB Tech Lab — 1 operation(s) for registry.

IAB Tech Lab Reporting API

The Reporting API from IAB Tech Lab — 7 operation(s) for reporting.

IAB Tech Lab Sessions API

Multi-turn buyer conversation sessions

IAB Tech Lab Supply Chain API

Supply chain transparency (sellers.json-like self-description)

IAB Tech Lab .well Known API

The .well Known API from IAB Tech Lab — 1 operation(s) for .well known.

Scroll for all 43

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

IAB Tech Lab MCP Server

IAB Tech Lab publishes three MCP servers, all as open-source reference implementations that an operator runs on their own host — none is hosted by IAB Tech Lab, so no agent can ...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Iab Tech Lab Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Iab Tech Lab Rate Limits

0 limits

RATE LIMITS

JSON Schema 16

Standalone JSON Schema definitions for this provider's data models.

Account

7 properties

JSON SCHEMA

Agent

17 properties

JSON SCHEMA

Assignment

9 properties

JSON SCHEMA

ChangeRequest

20 properties

JSON SCHEMA

ConsentContext

8 properties

JSON SCHEMA

Creative

14 properties

JSON SCHEMA

CreativeApproval

7 properties

JSON SCHEMA

Deal

18 properties

JSON SCHEMA

DecisionRecord

13 properties

JSON SCHEMA

Line

13 properties

JSON SCHEMA

MediaKit

9 properties

JSON SCHEMA

Negotiation

10 properties

JSON SCHEMA

Order

14 properties

JSON SCHEMA

Organization

7 properties

JSON SCHEMA

Product

16 properties

JSON SCHEMA

Proposal

11 properties

JSON SCHEMA

Scroll for all 16

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Iab Tech Lab Authentication

apiKey/http-bearer/oauth2 · 5 schemes

SECURITY

Iab Tech Lab Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Iab Tech Lab Scopes

1 scope · implicit

1 scopes

SCOPES

Resources

Get Started 2

Portal, sign-up, and the first successful call

Login

Portal

Portal

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

AgentSkill

AgentSkill

MCPServer

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

Idempotency

DataModel

Build 6

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

GitHubOrganization

Packages

SDKs

ToolCrosswalk

CLI

Access & Security 3

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

OAuthScopes

OAuthScopes

Authentication

Authentication

Operate 4

Status, limits, changes, and where to get help

Support

PressReleases

ChangeLog

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

PrivacyPolicy

Pricing

Plans

Company 3

The organization behind the API

Website

Website

Blog

Blog

BlogRSS

BlogRSS

Other 8

Properties that don't map to a standard resource type

CapabilityMap

Overlay

Overlay

Overlay

Overlay

Software

Events

Protobuf

Scroll for all 8

Source (apis.yml)

aid: iab-tech-lab
name: IAB Tech Lab
description: 'IAB Technology Laboratory (IAB Tech Lab) is the non-profit consortium that writes the technical standards the
  digital advertising supply chain runs on — OpenRTB (real-time bidding), AdCOM, OpenDirect (programmatic direct), VAST and
  VMAP (video ad serving), the Transparency and Consent Framework and Global Privacy Platform (consent signals), ads.txt,
  app-ads.txt and sellers.json (supply-chain transparency), the Open Measurement SDK and the content/audience/ad-product taxonomies.
  Its machine-readable contracts are published in the open on GitHub: an OpenRTB 2.x Protocol Buffers definition, the AdCOM
  protobuf, an OpenDirect Swagger specification, VAST XSDs, and an agentic-advertising stack (buyer-agent, seller-agent, Deals
  API, Agentic RTB Framework gRPC) that ships OpenAPI 3.1 contracts, JSON Schema primitives, MCP servers and A2A agent cards
  as reference implementations. The Tech Lab Tools Portal and its Core API sit behind a member login.'
url: https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - iabtechlab/buyer-agent
    - iabtechlab/seller-agent
  open_source: unknown
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - openapi
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
image: https://iabtechlab.com/wp-content/uploads/2017/08/IABTL_Logo_512.png
x-type: company
x-source: harvest:operator-attribution
x-tier: profiled
x-tier-reason: enrichment-local-v3
specificationVersion: '0.20'
created: '2026-09-17'
modified: '2026-09-17'
tags:
- Company
- Advertising
- AdTech
- Standards
- Programmatic
- Real-Time Bidding
- Consent
- Privacy
- Video Ads
- Agentic Advertising
- Non-Profit
tags_raw:
- Company
- Advertising
- Ad Tech
- Standards
- Programmatic
- Real-Time Bidding
- Consent
- Privacy
- Video Ads
- Agentic Advertising
- Non-Profit
apis:
- aid: iab-tech-lab:openrtb
  name: OpenRTB 2.x Protocol
  description: OpenRTB is the real-time bidding protocol between ad exchanges and bidders. IAB Tech Lab publishes the 2.x
    specification (current release 2.6-202606) with a Protocol Buffers definition (package com.iabtechlab.openrtb.v2, 69 messages)
    that is maintained in lockstep with the specification and is the standard binary encoding for OpenRTB.
  humanURL: https://iabtechlab.com/standards/openrtb/
  x-base-url-note: A protocol, not a hosted endpoint — every exchange and bidder pair runs its own OpenRTB bid request/response
    exchange.
  tags:
  - Real-Time Bidding
  - Programmatic
  - Protocol Buffers
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/openrtb2.x
  - type: Protobuf
    url: grpc/iab-tech-lab-openrtb-v2.proto
  - type: ChangeLog
    url: https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases
  - type: Protobuf
    url: grpc/iab-tech-lab-grpc-index.yml
- aid: iab-tech-lab:adcom
  name: AdCOM Protobuf
  description: Advertising Common Object Model (AdCOM) 1.0 is the shared object layer beneath OpenRTB 3.0, OpenDirect and
    the Ad Management API — media (ads, assets), placement, context (site, app, user, device, geo) and the standard enumerations.
    Published as five Protocol Buffers files under package com.iabtechlab.adcom.v1 in the IABTechLab/adcom-proto repository.
  humanURL: https://github.com/IABTechLab/adcom-proto
  x-base-url-note: A data model, not a hosted endpoint.
  tags:
  - Data Model
  - Protocol Buffers
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/AdCOM
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-adcom.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-media.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-placement.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-context.proto
  - type: Protobuf
    url: grpc/adcom/iab-tech-lab-adcom-enums.proto
- aid: iab-tech-lab:agentic-rtb-framework
  name: Agentic RTB Framework gRPC
  description: The Agentic Real-Time Framework (ARTF) 1.0 defines gRPC extension points an exchange calls during an auction
    so that agents can mutate the bidstream. The RTBExtensionPoint service (package com.iabtechlab.bidstream.mutation.services.v1)
    exposes a GetMutations RPC over OpenRTB 2.6 messages; the reference implementation also exposes the same service as an
    MCP "Extend RTB" tool over Streamable HTTP. Published as proto3 files with a Rust reference implementation.
  humanURL: https://github.com/IABTechLab/agentic-real-time-framework
  x-base-url-note: Self-hosted gRPC (reference implementation listens on :50051); no hosted endpoint.
  tags:
  - Real-Time Bidding
  - gRPC
  - Agentic Advertising
  properties:
  - type: Documentation
    url: https://github.com/IABTechLab/agentic-real-time-framework/blob/main/Agentic_Real_Time_Framework_Version_1_0_FINAL.md
  - type: Protobuf
    url: grpc/agentic-rtb-framework/iab-tech-lab-agenticrtbframeworkservices.proto
  - type: Protobuf
    url: grpc/agentic-rtb-framework/iab-tech-lab-agenticrtbframework.proto
- aid: iab-tech-lab:vast
  name: VAST and VMAP Schemas
  description: Video Ad Serving Template (VAST) is the XML contract between video players and ad servers; VMAP (Video Multiple
    Ad Playlist) schedules ad breaks around content. IAB Tech Lab publishes XML Schema definitions for VAST 4.1, 4.2 and 4.4
    and VMAP 1.0 in its GitHub repositories (the vast_4.3.xsd file in the repository is empty upstream).
  humanURL: https://iabtechlab.com/standards/vast/
  x-base-url-note: An XML document format exchanged between players and ad servers, not a hosted endpoint.
  tags:
  - Video Ads
  - XML
  properties:
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/VAST
  - type: XMLSchema
    url: xsd/iab-tech-lab-vast-4.4.xsd
  - type: XMLSchema
    url: xsd/iab-tech-lab-vast-4.2.xsd
  - type: XMLSchema
    url: xsd/iab-tech-lab-vast-4.1.xsd
  - type: XMLSchema
    url: xsd/iab-tech-lab-vmap-1.0.xsd
- aid: iab-tech-lab:supply-chain-api
  name: Supply Chain API
  description: 'IAB Tech Lab''s hosted, subscription API for aggregated supply-chain data: crawled and validated ads.txt,
    app-ads.txt and sellers.json files, plus the Transparency Center''s compliance and identifier registries (OM SDK and podcast
    compliance, MSPA signatory IDs, SKAdNetwork IDs, GPP data). Access is provisioned through the Tech Lab Tools Portal (tools.iabtechlab.com,
    free login) at /transparencycenter/apiAccess/all; the backing host api.iabtechlab.com (alias coreapi.iabtechlab.com) identifies
    itself as ''IAB Tech Lab Core API'' and answers /health, but /docs, /docs/oauth and /openapi.json all 302 to /login, so
    the contract is gated behind a subscription. Basic tier is $2,500/yr for members and $4,500/yr for non-members; API+ adds
    $2,500/yr.'
  humanURL: https://iabtechlab.com/software/iab-tech-lab-supply-chain-api/
  baseURL: https://api.iabtechlab.com
  tags:
  - Supply Chain
  - ads.txt
  - sellers.json
  - Transparency
  - Compliance
  properties:
  - type: Documentation
    url: https://iabtechlab.com/software/transparency-center/
  - type: Pricing
    url: https://iabtechlab.com/software/iab-tech-lab-supply-chain-api/
  - type: SignUp
    url: https://tools.iabtechlab.com/
  - type: Portal
    url: https://tools.iabtechlab.com/
  - type: Plans
    url: plans/iab-tech-lab-plans-pricing.yml
  x-base-url-note: api.iabtechlab.com is the host the Tools Portal SDK (iabtechlab-sdk_v1.7.3.js) calls and the one that names
    itself IAB Tech Lab Core API; coreapi.iabtechlab.com serves the identical page. The contract behind /docs is gated (302
    -> /login).
- aid: iab-tech-lab:iab-tech-lab-a2a-api
  name: IAB Tech Lab A2a API
  description: The A2a API from IAB Tech Lab — 1 operation(s) for a2a.
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - A2A
  tags_raw:
  - A2a
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-a2a-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-accounts-api
  name: IAB Tech Lab Accounts API
  description: The Accounts API from IAB Tech Lab — 2 operation(s) for accounts.
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Account
  tags_raw:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-accounts-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-agent-registry-api
  name: IAB Tech Lab Agent Registry API
  description: A2A agent discovery and trust management
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Agent Registry
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-agent-registry-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-approvals-api
  name: IAB Tech Lab Approvals API
  description: Human-in-the-loop approval workflow
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Approvals
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-approvals-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-assignments-api
  name: IAB Tech Lab Assignments API
  description: The Assignments API from IAB Tech Lab — 3 operation(s) for assignments.
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Assignments
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-assignments-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-audience-api
  name: IAB Tech Lab Audience API
  description: The Audience API from IAB Tech Lab — 1 operation(s) for audience.
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Audiences
  tags_raw:
  - Audience
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-audience-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-audit-api
  name: IAB Tech Lab Audit API
  description: Order audit logs and operational reports
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Audit
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-audit-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-authentication-api
  name: IAB Tech Lab Authentication API
  description: API key lifecycle management
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-authentication-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-bookings-api
  name: IAB Tech Lab Bookings API
  description: Campaign booking workflow lifecycle
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Booking
  tags_raw:
  - Bookings
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-bookings-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-mediakit.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-agent.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-line.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-account.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-organization.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creative.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-assignment.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-changerequest.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-consentcontext.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json
  - type: Documentation
    url: https://iabtechlab.github.io/seller-agent/
  - type: APIReference
    url: https://iabtechlab.github.io/seller-agent/reference/endpoints/
  - type: SourceCode
    url: https://github.com/IABTechLab/seller-agent
  - type: ChangeLog
    url: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md
  - type: ChangeLog
    url: changelog/iab-tech-lab-changelog.yml
  - type: CLI
    url: cli/iab-tech-lab-cli.yml
  - type: Documentation
    url: https://iabtechlab.github.io/buyer-agent/
  - type: SourceCode
    url: https://github.com/IABTechLab/buyer-agent
- aid: iab-tech-lab:iab-tech-lab-bulk-operations-api
  name: IAB Tech Lab Bulk Operations API
  description: Batch deal create/update/cancel
  humanURL: https://iabtechlab.com/standards/opendirect/
  baseURL: https://api.iabtechlab.com
  tags:
  - Bulk Operations
  properties:
  - type: OpenAPI
    url: openapi/iab-tech-lab-bulk-operations-api-openapi.yml
  - type: Documentation
    url: https://github.com/InteractiveAdvertisingBureau/OpenDirect
  - type: ToolCrosswalk
    url: mcp/iab-tech-lab-tool-crosswalk.yml
  - type: Documentation
    url: https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-deal.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-order.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-product.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-negotiation.json
  - type: JSONSchema
    url: json-schema/iab-tech-lab-agentic-primitive-proposal.json


# --- truncated at 32 KB (108 KB total) ---
# Full source: https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/apis.yml

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