MCP server · IAB Tech Lab

iab-tech-lab-mcp.yml

IAB Tech Lab publishes three MCP servers, all as open-source reference implementations that an operator runs on their own host — none is hosted by IAB Tech Lab, so no agent can reach them without a human deploying one first. (1) seller-agent: the primary interface of the publisher-side agent, 46 tools over Streamable HTTP at /mcp/ (protocol 2025-06-18) or local stdio, legacy HTTP+SSE at /mcp-sse/sse. (2) mcp-config: OpenDirect v2.1 MCP with 33 schema-generated CRUD tools whose inputSchemas are published verbatim in opendirect-mcp-schema.json (saved here as iab-tech-lab-opendirect-mcp-tools.json), served over SSE at localhost:3000/schema/mcp/sse. (3) agentic-real-time-framework: the RTBExtensionPoint gRPC service re-exposed as one MCP tool, "Extend RTB", on :50052 (Streamable HTTP).

View descriptor → IAB Tech Lab provider profile

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⚠ Proposed MCP surface. No official hosted MCP server was found for IAB Tech Lab. The tools below are a candidate set derived from this provider's API, and the link points at the source descriptor rather than a live server. If IAB Tech Lab publishes an official server, this page will update to it on the next build.

Provider: IAB Tech Lab Type: Candidate descriptor Transport: Host: raw.githubusercontent.com

Descriptor

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/mcp/iab-tech-lab-mcp.yml

Candidate descriptor · transport

Tools

get_setup_status — Check what's configured vs missing — triggers setup wizard on first run
health_check — System health — storage, ad server, SSPs
get_config — Current configuration summary (no secrets)
set_publisher_identity — Set publisher name, domain, org ID
list_agents — Show the 3-level agent hierarchy and their roles
list_products — Browse the product catalog
list_inventory — List raw inventory from ad server
sync_inventory — Trigger inventory sync from ad server (GAM or FreeWheel)
get_sync_status — Check sync scheduler status
list_packages — Browse media kit packages
create_package — Create a curated package
get_rate_card — Current rate card (base CPMs by inventory type)
update_rate_card — Update rate card entries
get_pricing — Calculate tiered price for a product with buyer context
request_quote — Request a non-binding price quote
create_deal_from_template — One-step deal creation (no quote needed)
create_curated_deal — Deal with curator overlay (base CPM + curator fee)
push_deal_to_buyers — IAB Deals API v1.0 push to buyer endpoints
distribute_deal_via_ssp — Route deal through SSP (PubMatic, Index Exchange)
get_deal_performance — Delivery and performance metrics
get_deal_lineage — Lineage chain for a deal — parents and replacements
migrate_deal — Replace an existing deal with a new one; creates lineage tracking
deprecate_deal — Mark a deal as deprecated with reason and optional replacement
export_deals — Export deals in DSP-native format (generic, ttd, dv360, amazon, xandr)
bulk_deal_operations — Process multiple deal operations in one batch
troubleshoot_deal — Diagnose deal performance issues via SSP diagnostics
list_orders — List orders and their current states
transition_order — Transition an order to a new state (draft→approved→delivering)
get_inbound_queue — Everything waiting for publisher action: pending approvals, unresolved items
list_pending_approvals — Pending approval requests waiting for a human decision
approve_or_reject — Submit an approval decision: approve, reject, or counter
set_approval_gates — Configure approval gates (required_flows)
list_configurable_flows — Introspect automation config: approval gates, guard conditions
list_sessions — Active buyer conversation sessions
get_buyer_activity — Buyer agent engagement: who accessed inventory, initiated deals
list_buyer_agents — Registered buyer agents and their trust levels
register_buyer_agent — Discover and register a buyer agent by URL
set_agent_trust — Set trust level for a buyer agent
list_curators — Registered curators
list_ssps — Configured SSP connectors and routing rules
list_gam_orders — List orders from Google Ad Manager
get_gam_delivery_report — Pull a delivery report from Google Ad Manager
get_supply_chain — Seller's supply chain transparency info (sellers.json format)
create_api_key — Create a buyer API key (operator auth required over HTTP)
list_api_keys — List active API keys
revoke_api_key — Revoke an API key

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