IAB Tech Lab · Schema

Organization

Legal/commercial entity participating in the ecosystem. ID minting: ``organization_id`` is issued by the organization's system of record when it registers with the AAMP registry (the IAB Tech Lab agent discovery and trust registry; IAB = Interactive Advertising Bureau). Both agents treat it as an opaque identifier.

CompanyAdvertisingAdTechStandardsProgrammaticReal-Time BiddingConsentPrivacyVideo AdsAgentic AdvertisingNon-Profit

Properties

Name Type Description
address object
contacts object
ext object Extension slot.
name string
organization_id string Registry-issued organization identifier.
role object
status object
View JSON Schema on GitHub

JSON Schema

iab-tech-lab-agentic-primitive-organization.json Raw ↑
{
  "$defs": {
    "OrganizationRole": {
      "description": "Role of an organization in the advertising ecosystem.\n\n- ``buyer``: purchases advertising, selects products, provides creatives\n- ``seller``: owns/controls inventory, approves creatives, executes delivery\n- ``agent``: negotiates on behalf of a buyer or seller\n- ``curator``: packages inventory (does not own or execute)\n- ``platform``: execution/infrastructure provider",
      "enum": [
        "buyer",
        "seller",
        "agent",
        "curator",
        "platform"
      ],
      "title": "OrganizationRole",
      "type": "string"
    },
    "OrganizationStatus": {
      "description": "Status of an organization.",
      "enum": [
        "active",
        "suspended"
      ],
      "title": "OrganizationStatus",
      "type": "string"
    }
  },
  "description": "Legal/commercial entity participating in the ecosystem.\n\nID minting: ``organization_id`` is issued by the organization's system\nof record when it registers with the AAMP registry (the IAB Tech Lab\nagent discovery and trust registry; IAB = Interactive Advertising\nBureau). Both agents treat it as an opaque identifier.",
  "properties": {
    "address": {
      "anyOf": [
        {
          "type": "string"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Address"
    },
    "contacts": {
      "anyOf": [
        {
          "items": {
            "additionalProperties": true,
            "type": "object"
          },
          "type": "array"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Contacts"
    },
    "ext": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Extension slot.",
      "title": "Ext"
    },
    "name": {
      "maxLength": 128,
      "title": "Name",
      "type": "string"
    },
    "organization_id": {
      "description": "Registry-issued organization identifier.",
      "title": "Organization Id",
      "type": "string"
    },
    "role": {
      "$ref": "#/$defs/OrganizationRole"
    },
    "status": {
      "$ref": "#/$defs/OrganizationStatus",
      "default": "active"
    }
  },
  "required": [
    "organization_id",
    "name",
    "role"
  ],
  "title": "Organization",
  "type": "object"
}

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