IAB Tech Lab · Schema

Product

Sellable unit of publisher inventory. Merges the buyer's OpenDirect (the IAB direct-buying API standard) ``Product`` with the seller's taxonomy-driven ``Product``. Targeting intent uses the three IAB (Interactive Advertising Bureau) taxonomies: Audience (who sees the ad), Ad Product (what is advertised), and Content (where ads appear). ``base_price`` is the seller's public/list price signal, if disclosed; the private negotiated rate for a buyer/seller pair lives on their RateCard (flagged decision FD-9), never here. ID minting: ``product_id`` is seller-issued.

CompanyAdvertisingAdTechStandardsProgrammaticReal-Time BiddingConsentPrivacyVideo AdsAgentic AdvertisingNon-Profit

Properties

Name Type Description
ad_formats array OpenRTB (Open Real-Time Bidding) formats: "banner", "video", "native", "audio".
ad_product_targeting object IAB Ad Product Taxonomy targeting intent.
audience_targeting object IAB Audience Taxonomy targeting intent.
available_impressions object
base_price object Public list price, if disclosed; None when pricing is on request.
commercial_terms object
content_targeting object IAB Content Taxonomy targeting intent.
delivery_type object
description object
domain object
ext object Extension slot.
name string
pricing_model object
pricing_type object
product_id string Seller-issued product identifier.
seller_organization_id string Registry-issued id of the owning seller organization.
View JSON Schema on GitHub

JSON Schema

iab-tech-lab-agentic-primitive-product.json Raw ↑
{
  "$defs": {
    "CommercialTerms": {
      "description": "Commercial capabilities a product supports (not binding terms).",
      "properties": {
        "guarantee_allowed": {
          "anyOf": [
            {
              "type": "boolean"
            },
            {
              "type": "null"
            }
          ],
          "default": null,
          "title": "Guarantee Allowed"
        },
        "makegood_allowed": {
          "anyOf": [
            {
              "type": "boolean"
            },
            {
              "type": "null"
            }
          ],
          "default": null,
          "title": "Makegood Allowed"
        },
        "minimum_deal_value": {
          "anyOf": [
            {
              "$ref": "#/$defs/Money"
            },
            {
              "type": "null"
            }
          ],
          "default": null
        },
        "supported_deal_types": {
          "description": "Supported deal types: 'PG' (Programmatic Guaranteed), 'PD' (Preferred Deal), 'PA' (Private Auction).",
          "items": {
            "$ref": "#/$defs/DealType"
          },
          "title": "Supported Deal Types",
          "type": "array"
        },
        "supported_pricing_models": {
          "items": {
            "$ref": "#/$defs/PricingModel"
          },
          "title": "Supported Pricing Models",
          "type": "array"
        }
      },
      "title": "CommercialTerms",
      "type": "object"
    },
    "DealType": {
      "description": "Programmatic deal types. The short wire encoding is canonical.\n\n- ``PG`` = Programmatic Guaranteed: fixed price, guaranteed impressions\n- ``PD`` = Preferred Deal: fixed price, non-guaranteed first look\n- ``PA`` = Private Auction: auction with floor price, invited buyers\n\nMapping from the seller repo's retired long-form encoding\n(``models/core.py``): ``programmaticguaranteed`` -> ``PG``,\n``preferreddeal`` -> ``PD``, ``privateauction`` -> ``PA``. The\nlong-form strings are NOT valid wire values.",
      "enum": [
        "PG",
        "PD",
        "PA"
      ],
      "title": "DealType",
      "type": "string"
    },
    "DeliveryType": {
      "description": "Delivery type for a product (OpenDirect vocabulary).\n\nPMP = private marketplace.",
      "enum": [
        "Exclusive",
        "Guaranteed",
        "PMP"
      ],
      "title": "DeliveryType",
      "type": "string"
    },
    "Money": {
      "description": "Exact money amount in integer micros (flagged decision FD-11).\n\n``1_000_000`` micros = 1 currency unit \u2014 the ad-industry convention\n(Google Ad Manager, among others, prices in micros). Float is BANNED on\nthe wire for money: IEEE 754 floating point is non-deterministic for\nmoney math (``0.1 + 0.2 != 0.3``, and repeated CPM \u2014 cost per mille \u2014\narithmetic accumulates error), and the two source repos used ``float``\nend-to-end; that defect must not be fossilized into the spec. Every\nprice, rate, budget, and offer in the shared contract is a ``Money``.\n\n``amount_micros`` is a strict integer: float inputs are rejected at\nvalidation time rather than silently truncated.",
      "properties": {
        "amount_micros": {
          "description": "Amount in micros; 1,000,000 micros = 1 currency unit.",
          "title": "Amount Micros",
          "type": "integer"
        },
        "currency": {
          "default": "USD",
          "description": "ISO 4217 alpha-3 currency code.",
          "pattern": "^[A-Z]{3}$",
          "title": "Currency",
          "type": "string"
        }
      },
      "required": [
        "amount_micros"
      ],
      "title": "Money",
      "type": "object"
    },
    "PricingModel": {
      "description": "Unit of pricing. Union of the buyer's ``RateType`` and the seller's\n``PricingModel`` plus the linear TV additions.\n\n- ``cpm``: cost per mille (thousand impressions)\n- ``cpmv``: cost per thousand viewable impressions\n- ``cpv``: cost per view\n- ``cpc``: cost per click\n- ``cpcv``: cost per completed view\n- ``cpd``: cost per day\n- ``cpp``: cost per (gross rating) point \u2014 linear TV\n- ``flat_fee``: flat fee (buyer repo's ``FlatRate`` maps here)\n- ``unit_rate``: per-unit rate\n- ``hybrid``: mixed CPM/CPP pricing \u2014 linear TV",
      "enum": [
        "cpm",
        "cpmv",
        "cpv",
        "cpc",
        "cpcv",
        "cpd",
        "cpp",
        "flat_fee",
        "unit_rate",
        "hybrid"
      ],
      "title": "PricingModel",
      "type": "string"
    },
    "PricingType": {
      "description": "How a price signal should be interpreted.\n\n- ``fixed``: price is set by the seller, use as-is\n- ``floor``: minimum price; negotiation expected above this level\n- ``on_request``: no price available; buyer must negotiate before any\n  pricing exists (pricing fields are None \u2014 buyers must never fabricate\n  a price for on_request inventory)",
      "enum": [
        "fixed",
        "floor",
        "on_request"
      ],
      "title": "PricingType",
      "type": "string"
    }
  },
  "description": "Sellable unit of publisher inventory.\n\nMerges the buyer's OpenDirect (the IAB direct-buying API standard)\n``Product`` with the seller's taxonomy-driven ``Product``. Targeting\nintent uses the three IAB (Interactive Advertising Bureau) taxonomies:\nAudience (who sees the ad), Ad Product (what is advertised), and\nContent (where ads appear).\n\n``base_price`` is the seller's public/list price signal, if disclosed;\nthe private negotiated rate for a buyer/seller pair lives on their\nRateCard (flagged decision FD-9), never here.\n\nID minting: ``product_id`` is seller-issued.",
  "properties": {
    "ad_formats": {
      "description": "OpenRTB (Open Real-Time Bidding) formats: \"banner\", \"video\", \"native\", \"audio\".",
      "items": {
        "type": "string"
      },
      "title": "Ad Formats",
      "type": "array"
    },
    "ad_product_targeting": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "IAB Ad Product Taxonomy targeting intent.",
      "title": "Ad Product Targeting"
    },
    "audience_targeting": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "IAB Audience Taxonomy targeting intent.",
      "title": "Audience Targeting"
    },
    "available_impressions": {
      "anyOf": [
        {
          "minimum": 0,
          "type": "integer"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Available Impressions"
    },
    "base_price": {
      "anyOf": [
        {
          "$ref": "#/$defs/Money"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Public list price, if disclosed; None when pricing is on request."
    },
    "commercial_terms": {
      "anyOf": [
        {
          "$ref": "#/$defs/CommercialTerms"
        },
        {
          "type": "null"
        }
      ],
      "default": null
    },
    "content_targeting": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "IAB Content Taxonomy targeting intent.",
      "title": "Content Targeting"
    },
    "delivery_type": {
      "$ref": "#/$defs/DeliveryType",
      "default": "Guaranteed"
    },
    "description": {
      "anyOf": [
        {
          "type": "string"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Description"
    },
    "domain": {
      "anyOf": [
        {
          "type": "string"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Domain"
    },
    "ext": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Extension slot.",
      "title": "Ext"
    },
    "name": {
      "maxLength": 128,
      "title": "Name",
      "type": "string"
    },
    "pricing_model": {
      "$ref": "#/$defs/PricingModel",
      "default": "cpm"
    },
    "pricing_type": {
      "$ref": "#/$defs/PricingType",
      "default": "fixed"
    },
    "product_id": {
      "description": "Seller-issued product identifier.",
      "title": "Product Id",
      "type": "string"
    },
    "seller_organization_id": {
      "description": "Registry-issued id of the owning seller organization.",
      "title": "Seller Organization Id",
      "type": "string"
    }
  },
  "required": [
    "product_id",
    "seller_organization_id",
    "name"
  ],
  "title": "Product",
  "type": "object"
}

Work with this as data

Every JSON Schema here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for schemas

4 MCP tools reach this
  • find_json_schemasBrowse and filter every JSON Schema in the catalog.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This JSON Schema
curl "https://apis.io/api/v1/json-schemas/iab-tech-lab-agentic-primitive-product"
All schemas
curl "https://apis.io/api/v1/json-schemas?limit=25"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

A second provider on the same verified email joins the account you already have.