IAB Tech Lab · Schema

CreativeApproval

A durable seller-side creative approval decision (EP-10.5). :class:`Creative` carries the current ``review_status`` (its live approval state); this is the first-class, timestamped RECORD of a single approval decision — who reviewed it, the outcome, and why. The two are complementary: the seller flips ``Creative.review_status`` AND writes a ``CreativeApproval`` for the audit trail. Reuses :class:`ReviewStatus` so the vocabulary never forks. ID minting: ``approval_id`` is seller-issued (the seller owns creative review).

CompanyAdvertisingAdTechStandardsProgrammaticReal-Time BiddingConsentPrivacyVideo AdsAgentic AdvertisingNon-Profit

Properties

Name Type Description
approval_id string Seller-issued approval decision identifier.
creative_id string Seller-issued id of the creative reviewed.
ext object Extension slot.
occurred_at string Timezone-aware UTC timestamp of the review decision.
reason object Rationale, required in practice for a rejection.
reviewer string Actor id: 'system', 'human:', or 'agent:'.
status object Outcome of this review decision.
View JSON Schema on GitHub

JSON Schema

iab-tech-lab-agentic-primitive-creativeapproval.json Raw ↑
{
  "$defs": {
    "ReviewStatus": {
      "description": "Seller-side creative review status.",
      "enum": [
        "pending",
        "approved",
        "rejected"
      ],
      "title": "ReviewStatus",
      "type": "string"
    }
  },
  "description": "A durable seller-side creative approval decision (EP-10.5).\n\n:class:`Creative` carries the current ``review_status`` (its live\napproval state); this is the first-class, timestamped RECORD of a\nsingle approval decision \u2014 who reviewed it, the outcome, and why. The\ntwo are complementary: the seller flips ``Creative.review_status`` AND\nwrites a ``CreativeApproval`` for the audit trail. Reuses\n:class:`ReviewStatus` so the vocabulary never forks.\n\nID minting: ``approval_id`` is seller-issued (the seller owns creative\nreview).",
  "properties": {
    "approval_id": {
      "description": "Seller-issued approval decision identifier.",
      "title": "Approval Id",
      "type": "string"
    },
    "creative_id": {
      "description": "Seller-issued id of the creative reviewed.",
      "title": "Creative Id",
      "type": "string"
    },
    "ext": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Extension slot.",
      "title": "Ext"
    },
    "occurred_at": {
      "description": "Timezone-aware UTC timestamp of the review decision.",
      "format": "date-time",
      "title": "Occurred At",
      "type": "string"
    },
    "reason": {
      "anyOf": [
        {
          "type": "string"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Rationale, required in practice for a rejection.",
      "title": "Reason"
    },
    "reviewer": {
      "description": "Actor id: 'system', 'human:<id>', or 'agent:<id>'.",
      "title": "Reviewer",
      "type": "string"
    },
    "status": {
      "$ref": "#/$defs/ReviewStatus",
      "description": "Outcome of this review decision."
    }
  },
  "required": [
    "approval_id",
    "creative_id",
    "status",
    "reviewer"
  ],
  "title": "CreativeApproval",
  "type": "object"
}

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