IAB Tech Lab · Schema

Proposal

A structured buy proposal under negotiation between the pair. The seller repo's revision machinery (JSON Patch revisions, hashes) stays seller-local; the shared primitive is the current proposal state. Multi-turn offer history is the :class:`Negotiation` primitive. ID minting: ``proposal_id`` is seller-issued (created via the seller's API on buyer request).

CompanyAdvertisingAdTechStandardsProgrammaticReal-Time BiddingConsentPrivacyVideo AdsAgentic AdvertisingNon-Profit

Properties

Name Type Description
account_id string Seller-issued account identifier.
created_at string
current_revision_number integer
end_date string
ext object
lines array
proposal_id string Seller-issued proposal identifier.
proposal_thread_id object Stable id across all revisions of this negotiation, if threaded.
start_date string
status object
updated_at object
View JSON Schema on GitHub

JSON Schema

iab-tech-lab-agentic-primitive-proposal.json Raw ↑
{
  "$defs": {
    "BillableEvent": {
      "description": "Events that trigger billing.",
      "enum": [
        "impression",
        "viewable_impression",
        "click",
        "completion"
      ],
      "title": "BillableEvent",
      "type": "string"
    },
    "DealType": {
      "description": "Programmatic deal types. The short wire encoding is canonical.\n\n- ``PG`` = Programmatic Guaranteed: fixed price, guaranteed impressions\n- ``PD`` = Preferred Deal: fixed price, non-guaranteed first look\n- ``PA`` = Private Auction: auction with floor price, invited buyers\n\nMapping from the seller repo's retired long-form encoding\n(``models/core.py``): ``programmaticguaranteed`` -> ``PG``,\n``preferreddeal`` -> ``PD``, ``privateauction`` -> ``PA``. The\nlong-form strings are NOT valid wire values.",
      "enum": [
        "PG",
        "PD",
        "PA"
      ],
      "title": "DealType",
      "type": "string"
    },
    "DeliveryGoal": {
      "description": "Delivery goal for a proposal line.",
      "properties": {
        "billable_event": {
          "$ref": "#/$defs/BillableEvent"
        },
        "goal_amount": {
          "minimum": 0,
          "title": "Goal Amount",
          "type": "integer"
        },
        "goal_type": {
          "$ref": "#/$defs/GoalType"
        }
      },
      "required": [
        "goal_type",
        "goal_amount",
        "billable_event"
      ],
      "title": "DeliveryGoal",
      "type": "object"
    },
    "GoalType": {
      "description": "Types of delivery goals.",
      "enum": [
        "impressions",
        "clicks",
        "viewable_impressions",
        "completions"
      ],
      "title": "GoalType",
      "type": "string"
    },
    "Money": {
      "description": "Exact money amount in integer micros (flagged decision FD-11).\n\n``1_000_000`` micros = 1 currency unit \u2014 the ad-industry convention\n(Google Ad Manager, among others, prices in micros). Float is BANNED on\nthe wire for money: IEEE 754 floating point is non-deterministic for\nmoney math (``0.1 + 0.2 != 0.3``, and repeated CPM \u2014 cost per mille \u2014\narithmetic accumulates error), and the two source repos used ``float``\nend-to-end; that defect must not be fossilized into the spec. Every\nprice, rate, budget, and offer in the shared contract is a ``Money``.\n\n``amount_micros`` is a strict integer: float inputs are rejected at\nvalidation time rather than silently truncated.",
      "properties": {
        "amount_micros": {
          "description": "Amount in micros; 1,000,000 micros = 1 currency unit.",
          "title": "Amount Micros",
          "type": "integer"
        },
        "currency": {
          "default": "USD",
          "description": "ISO 4217 alpha-3 currency code.",
          "pattern": "^[A-Z]{3}$",
          "title": "Currency",
          "type": "string"
        }
      },
      "required": [
        "amount_micros"
      ],
      "title": "Money",
      "type": "object"
    },
    "PricingModel": {
      "description": "Unit of pricing. Union of the buyer's ``RateType`` and the seller's\n``PricingModel`` plus the linear TV additions.\n\n- ``cpm``: cost per mille (thousand impressions)\n- ``cpmv``: cost per thousand viewable impressions\n- ``cpv``: cost per view\n- ``cpc``: cost per click\n- ``cpcv``: cost per completed view\n- ``cpd``: cost per day\n- ``cpp``: cost per (gross rating) point \u2014 linear TV\n- ``flat_fee``: flat fee (buyer repo's ``FlatRate`` maps here)\n- ``unit_rate``: per-unit rate\n- ``hybrid``: mixed CPM/CPP pricing \u2014 linear TV",
      "enum": [
        "cpm",
        "cpmv",
        "cpv",
        "cpc",
        "cpcv",
        "cpd",
        "cpp",
        "flat_fee",
        "unit_rate",
        "hybrid"
      ],
      "title": "PricingModel",
      "type": "string"
    },
    "PricingTerms": {
      "description": "Pricing terms for a proposal line.",
      "properties": {
        "price": {
          "anyOf": [
            {
              "$ref": "#/$defs/Money"
            },
            {
              "type": "null"
            }
          ],
          "default": null
        },
        "pricing_model": {
          "anyOf": [
            {
              "$ref": "#/$defs/PricingModel"
            },
            {
              "type": "null"
            }
          ],
          "default": null
        },
        "pricing_type": {
          "$ref": "#/$defs/PricingType",
          "default": "fixed"
        }
      },
      "title": "PricingTerms",
      "type": "object"
    },
    "PricingType": {
      "description": "How a price signal should be interpreted.\n\n- ``fixed``: price is set by the seller, use as-is\n- ``floor``: minimum price; negotiation expected above this level\n- ``on_request``: no price available; buyer must negotiate before any\n  pricing exists (pricing fields are None \u2014 buyers must never fabricate\n  a price for on_request inventory)",
      "enum": [
        "fixed",
        "floor",
        "on_request"
      ],
      "title": "PricingType",
      "type": "string"
    },
    "ProposalLine": {
      "description": "Individual line item within a proposal.",
      "properties": {
        "ad_product_targeting": {
          "anyOf": [
            {
              "additionalProperties": true,
              "type": "object"
            },
            {
              "type": "null"
            }
          ],
          "default": null,
          "title": "Ad Product Targeting"
        },
        "audience_targeting": {
          "anyOf": [
            {
              "additionalProperties": true,
              "type": "object"
            },
            {
              "type": "null"
            }
          ],
          "default": null,
          "title": "Audience Targeting"
        },
        "content_targeting": {
          "anyOf": [
            {
              "additionalProperties": true,
              "type": "object"
            },
            {
              "type": "null"
            }
          ],
          "default": null,
          "title": "Content Targeting"
        },
        "deal_type": {
          "$ref": "#/$defs/DealType"
        },
        "delivery_goal": {
          "$ref": "#/$defs/DeliveryGoal"
        },
        "external_ids": {
          "anyOf": [
            {
              "additionalProperties": true,
              "type": "object"
            },
            {
              "type": "null"
            }
          ],
          "default": null,
          "title": "External Ids"
        },
        "pricing": {
          "$ref": "#/$defs/PricingTerms"
        },
        "product_id": {
          "title": "Product Id",
          "type": "string"
        },
        "proposal_id": {
          "title": "Proposal Id",
          "type": "string"
        },
        "proposal_line_id": {
          "description": "Seller-issued proposal line identifier.",
          "title": "Proposal Line Id",
          "type": "string"
        }
      },
      "required": [
        "proposal_line_id",
        "proposal_id",
        "product_id",
        "deal_type",
        "delivery_goal",
        "pricing"
      ],
      "title": "ProposalLine",
      "type": "object"
    },
    "ProposalStatus": {
      "description": "Status of a proposal (seller vocabulary; buyer had no proposal model).",
      "enum": [
        "draft",
        "sent",
        "countered",
        "accepted",
        "rejected",
        "expired"
      ],
      "title": "ProposalStatus",
      "type": "string"
    }
  },
  "description": "A structured buy proposal under negotiation between the pair.\n\nThe seller repo's revision machinery (JSON Patch revisions, hashes)\nstays seller-local; the shared primitive is the current proposal state.\nMulti-turn offer history is the :class:`Negotiation` primitive.\n\nID minting: ``proposal_id`` is seller-issued (created via the seller's\nAPI on buyer request).",
  "properties": {
    "account_id": {
      "description": "Seller-issued account identifier.",
      "title": "Account Id",
      "type": "string"
    },
    "created_at": {
      "format": "date-time",
      "title": "Created At",
      "type": "string"
    },
    "current_revision_number": {
      "default": 1,
      "minimum": 1,
      "title": "Current Revision Number",
      "type": "integer"
    },
    "end_date": {
      "format": "date",
      "title": "End Date",
      "type": "string"
    },
    "ext": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Ext"
    },
    "lines": {
      "items": {
        "$ref": "#/$defs/ProposalLine"
      },
      "title": "Lines",
      "type": "array"
    },
    "proposal_id": {
      "description": "Seller-issued proposal identifier.",
      "title": "Proposal Id",
      "type": "string"
    },
    "proposal_thread_id": {
      "anyOf": [
        {
          "type": "string"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Stable id across all revisions of this negotiation, if threaded.",
      "title": "Proposal Thread Id"
    },
    "start_date": {
      "format": "date",
      "title": "Start Date",
      "type": "string"
    },
    "status": {
      "$ref": "#/$defs/ProposalStatus",
      "default": "draft"
    },
    "updated_at": {
      "anyOf": [
        {
          "format": "date-time",
          "type": "string"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Updated At"
    }
  },
  "required": [
    "proposal_id",
    "account_id",
    "start_date",
    "end_date"
  ],
  "title": "Proposal",
  "type": "object"
}

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