IAB Tech Lab

IAB Tech Lab .well Known API

The .well Known API from IAB Tech Lab — 1 operation(s) for .well known.

Documentation GitHub OpenAPI

Operations 1

GET /.well-known/agent.json Agent Card for A2A discovery — the shared Agent primitive; ONE card schema for… #

Documentation

https://github.com/InteractiveAdvertisingBureau/OpenDirect

https://github.com/IABTechLab/iab-agentic-primitives/blob/main/spec/README.md

https://iabtechlab.github.io/seller-agent/

https://iabtechlab.github.io/seller-agent/reference/endpoints/

https://iabtechlab.github.io/buyer-agent/

Specifications

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/openapi/iab-tech-lab-well-known-api-openapi.yml

Schemas & Data

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-deal.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-order.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-product.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-negotiation.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-proposal.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-mediakit.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-agent.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-line.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-account.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-organization.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-creative.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-creativeapproval.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-assignment.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-changerequest.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-consentcontext.json

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/json-schema/iab-tech-lab-agentic-primitive-decisionrecord.json

Other Resources

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/mcp/iab-tech-lab-tool-crosswalk.yml

https://github.com/IABTechLab/seller-agent

https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/changelog/iab-tech-lab-changelog.yml

https://raw.githubusercontent.com/api-evangelist/iab-tech-lab/refs/heads/main/cli/iab-tech-lab-cli.yml

https://github.com/IABTechLab/buyer-agent

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OpenAPI Specification

openapi: 3.2.0
info:
  title: IAB Agentic Advertising .well Known API
  version: 0.1.0
  description: 'Canonical wire protocol between the IAB Tech Lab buyer and seller agents: catalog, quote->book deal flow, negotiation, change requests, A2A (Agent-to-Agent protocol) JSON-RPC messaging, and Agent Card discovery.'
tags:
- name: .well Known
paths:
  /.well-known/agent.json:
    get:
      operationId: getAgentCard
      summary: Agent Card for A2A discovery — the shared Agent primitive; ONE card schema for…
      responses:
        '200':
          description: The agent's card.
          content:
            application/json:
              schema:
                $ref: ../jsonschema/Agent.json
      tags:
      - .well Known