AdCOM Protobuf

Advertising Common Object Model (AdCOM) 1.0 is the shared object layer beneath OpenRTB 3.0, OpenDirect and the Ad Management API — media (ads, assets), placement, context (site, app, user, device, geo) and the standard enumerations. Published as five Protocol Buffers files under package com.iabtechlab.adcom.v1 in the IABTechLab/adcom-proto repository.

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API entry from apis.yml

apis.yml Raw ↑
aid: iab-tech-lab:adcom
name: AdCOM Protobuf
description: Advertising Common Object Model (AdCOM) 1.0 is the shared object layer beneath OpenRTB 3.0,
  OpenDirect and the Ad Management API — media (ads, assets), placement, context (site, app, user, device,
  geo) and the standard enumerations. Published as five Protocol Buffers files under package com.iabtechlab.adcom.v1
  in the IABTechLab/adcom-proto repository.
humanURL: https://github.com/IABTechLab/adcom-proto
x-base-url-note: A data model, not a hosted endpoint.
tags:
- Data Model
- Protocol Buffers
properties:
- type: Documentation
  url: https://github.com/InteractiveAdvertisingBureau/AdCOM
- type: Protobuf
  url: grpc/adcom/iab-tech-lab-adcom-adcom.proto
- type: Protobuf
  url: grpc/adcom/iab-tech-lab-adcom-media.proto
- type: Protobuf
  url: grpc/adcom/iab-tech-lab-adcom-placement.proto
- type: Protobuf
  url: grpc/adcom/iab-tech-lab-adcom-context.proto
- type: Protobuf
  url: grpc/adcom/iab-tech-lab-adcom-enums.proto