IAB Tech Lab · Schema

Line

Individual product booking within an order (OpenDirect Line). The seller maps a line to its internal placement/ad-server entities; ``Line`` is the only execution unit on the wire. ID minting: ``line_id`` is seller-issued.

CompanyAdvertisingAdTechStandardsProgrammaticReal-Time BiddingConsentPrivacyVideo AdsAgentic AdvertisingNon-Profit

Properties

Name Type Description
cost object Calculated cost (read-only, seller-computed).
end_date string
ext object
line_id string Seller-issued line identifier.
name string
order_id string
pricing_model object
product_id string
quantity integer Target impressions or units.
rate object Rate per pricing-model unit (exact micros; FD-11).
start_date string
status object
targeting object
View JSON Schema on GitHub

JSON Schema

iab-tech-lab-agentic-primitive-line.json Raw ↑
{
  "$defs": {
    "LineStatus": {
      "description": "Line booking status. Keeps the OpenDirect (the IAB direct-buying API\nstandard) vocabulary and wire casing \u2014 the published standard wins.",
      "enum": [
        "Draft",
        "PendingReservation",
        "Reserved",
        "PendingBooking",
        "Booked",
        "InFlight",
        "Finished",
        "Stopped",
        "Cancelled",
        "Expired"
      ],
      "title": "LineStatus",
      "type": "string"
    },
    "Money": {
      "description": "Exact money amount in integer micros (flagged decision FD-11).\n\n``1_000_000`` micros = 1 currency unit \u2014 the ad-industry convention\n(Google Ad Manager, among others, prices in micros). Float is BANNED on\nthe wire for money: IEEE 754 floating point is non-deterministic for\nmoney math (``0.1 + 0.2 != 0.3``, and repeated CPM \u2014 cost per mille \u2014\narithmetic accumulates error), and the two source repos used ``float``\nend-to-end; that defect must not be fossilized into the spec. Every\nprice, rate, budget, and offer in the shared contract is a ``Money``.\n\n``amount_micros`` is a strict integer: float inputs are rejected at\nvalidation time rather than silently truncated.",
      "properties": {
        "amount_micros": {
          "description": "Amount in micros; 1,000,000 micros = 1 currency unit.",
          "title": "Amount Micros",
          "type": "integer"
        },
        "currency": {
          "default": "USD",
          "description": "ISO 4217 alpha-3 currency code.",
          "pattern": "^[A-Z]{3}$",
          "title": "Currency",
          "type": "string"
        }
      },
      "required": [
        "amount_micros"
      ],
      "title": "Money",
      "type": "object"
    },
    "PricingModel": {
      "description": "Unit of pricing. Union of the buyer's ``RateType`` and the seller's\n``PricingModel`` plus the linear TV additions.\n\n- ``cpm``: cost per mille (thousand impressions)\n- ``cpmv``: cost per thousand viewable impressions\n- ``cpv``: cost per view\n- ``cpc``: cost per click\n- ``cpcv``: cost per completed view\n- ``cpd``: cost per day\n- ``cpp``: cost per (gross rating) point \u2014 linear TV\n- ``flat_fee``: flat fee (buyer repo's ``FlatRate`` maps here)\n- ``unit_rate``: per-unit rate\n- ``hybrid``: mixed CPM/CPP pricing \u2014 linear TV",
      "enum": [
        "cpm",
        "cpmv",
        "cpv",
        "cpc",
        "cpcv",
        "cpd",
        "cpp",
        "flat_fee",
        "unit_rate",
        "hybrid"
      ],
      "title": "PricingModel",
      "type": "string"
    }
  },
  "description": "Individual product booking within an order (OpenDirect Line).\n\nThe seller maps a line to its internal placement/ad-server entities;\n``Line`` is the only execution unit on the wire.\n\nID minting: ``line_id`` is seller-issued.",
  "properties": {
    "cost": {
      "anyOf": [
        {
          "$ref": "#/$defs/Money"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "description": "Calculated cost (read-only, seller-computed)."
    },
    "end_date": {
      "format": "date",
      "title": "End Date",
      "type": "string"
    },
    "ext": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Ext"
    },
    "line_id": {
      "description": "Seller-issued line identifier.",
      "title": "Line Id",
      "type": "string"
    },
    "name": {
      "maxLength": 200,
      "title": "Name",
      "type": "string"
    },
    "order_id": {
      "title": "Order Id",
      "type": "string"
    },
    "pricing_model": {
      "$ref": "#/$defs/PricingModel",
      "default": "cpm"
    },
    "product_id": {
      "title": "Product Id",
      "type": "string"
    },
    "quantity": {
      "description": "Target impressions or units.",
      "minimum": 0,
      "title": "Quantity",
      "type": "integer"
    },
    "rate": {
      "$ref": "#/$defs/Money",
      "description": "Rate per pricing-model unit (exact micros; FD-11)."
    },
    "start_date": {
      "format": "date",
      "title": "Start Date",
      "type": "string"
    },
    "status": {
      "$ref": "#/$defs/LineStatus",
      "default": "Draft"
    },
    "targeting": {
      "anyOf": [
        {
          "additionalProperties": true,
          "type": "object"
        },
        {
          "type": "null"
        }
      ],
      "default": null,
      "title": "Targeting"
    }
  },
  "required": [
    "line_id",
    "order_id",
    "product_id",
    "name",
    "start_date",
    "end_date",
    "rate",
    "quantity"
  ],
  "title": "Line",
  "type": "object"
}

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