LiveRamp website screenshot

LiveRamp

LiveRamp is a data collaboration platform that lets enterprises connect, control, and activate first-party customer data across the digital ecosystem without moving raw PII between parties. Its developer surface spans identity resolution (AbiliTec links and RampID), programmatic activation to more than 500 destination platforms, privacy-safe clean-room collaboration on the former Habu platform, data marketplace buying and selling, Safe Haven analytics job automation, cookieless authenticated addressability through ATS, and a Privacy API for data-subject requests. LiveRamp publishes downloadable OpenAPI specifications for the Activation, Clean Room and Privacy APIs, an RFC 9727 API catalog, and an llms.txt index across ten developer sub-sites; API credentials are issued as Service Accounts by a LiveRamp representative rather than through self-serve signup.

LiveRamp publishes 3 APIs on the APIs.io network: Activation API, Clean Room API, and Privacy API. Tagged areas include Data Connectivity, Data Collaboration, Identity Resolution, Activation, and Clean Room.

LiveRamp’s developer surface includes developer portal, documentation, API reference, getting-started guide, support, engineering blog, pricing, and 42 more developer resources.

59.5/100 strong ▬ flat Agent 51/100 agent native Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0
AccessEnterprise
11 APIs 1 MCP Servers
Data ConnectivityData CollaborationIdentity ResolutionActivationClean RoomPrivacyAdTechMarketingConsentAudience Segments

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0
Composite quality — 59.5/100 · strong
Contract Quality 15.1 / 25
Developer Ergonomics 9.9 / 20
Access Clarity 13.7 / 20
Operational Transparency 8.9 / 13
Contract Governance 3.6 / 12
Discoverability 8.3 / 10
Agent readiness — 51/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
Documented Reversibility 0 / 6
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/liveramp: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

LiveRamp Activation API

Programmatic activation of first-party and marketplace data across destination partners and connected platforms in the LiveRamp network. Manages destinations, destination integr...

LiveRamp Clean Room API

API for setting up and managing clean rooms, partners, data connections, datasets, questions, question runs, flows, exports and destinations for privacy-safe collaborative analy...

LiveRamp Privacy API

Automates data subject requests including opt-outs, deletions and consent updates across the LiveRamp ecosystem. Two operations, and the only endpoint in the LiveRamp portfolio ...

LiveRamp Authenticated Traffic Solution (ATS) API

Privacy-first, PII-based authentication API enabling programmatic addressability without third-party cookies via RampID envelopes. Publishes no OpenAPI. LiveRamp has deprecated ...

LiveRamp AbiliTec API

Identity resolution API that resolves offline PII data into stable AbiliTec links for enterprise customer-database unification, via a Match endpoint (plaintext PII) and a Lookup...

LiveRamp RampID API

API for matching data to the LiveRamp Identity Graph, including identity envelope creation and decryption, RampID transcoding between pseudonymous identifiers, and batch match/l...

LiveRamp Data Marketplace Buyer API

API enabling platforms to host third-party segments from the LiveRamp Data Marketplace and access detailed segment metadata. Currently on v3, from which a segment-details route ...

LiveRamp Data Seller API

General-availability API for data sellers in the LiveRamp Data Marketplace — create and search segments using an Activation API first-party segmentID, update segment metadata, e...

LiveRamp Safe Haven Job Management API

Automates Python, PySpark and BigQuery jobs running in LiveRamp's Safe Haven Analytics Environment, so analytics workloads can be scheduled and monitored programmatically instea...

LiveRamp Data Pipeline Visibility API (Beta)

Beta API giving customers visibility into the state of their LiveRamp data pipelines. In beta as of this profile; publishes no OpenAPI.

LiveRamp Sidecar

Service enabling SSPs to decrypt RampID identity envelopes into DSP-specific identifiers for programmatic activation. Documented on its own ReadMe site rather than the main deve...

Scroll for all 11

Open Collections 13

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Activation API

OPEN COLLECTION

Privacy API

OPEN COLLECTION

LiveRamp Activation API

OPEN COLLECTION

Scroll for all 13

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

GraphQL 1

GraphQL schemas published by this provider.

LiveRamp GraphQL — NOT A REAL SURFACE

> **Provenance correction, 2026-08-13.** LiveRamp publishes **no GraphQL endpoint** for any of its

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Liveramp Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Liveramp Authentication

http/oauth2 · 3 schemes

SECURITY

Liveramp Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Liveramp Trust Center

SOC 2, ISO 27001, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Liveramp Scopes

1 scope · clientCredentials/password

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Liveramp Agentic Access

179 operations · 81 acting

179 operations · 81 acting

AGENTIC

Resources

Get Started 7

Portal, sign-up, and the first successful call

Scroll for all 7

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Scroll for all 7

Build 6

SDKs, sample code, and the tooling you integrate with

Access & Security 7

Authentication, authorization, and security posture

Scroll for all 7

Operate 5

Status, limits, changes, and where to get help

Commercial 5

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: liveramp
name: LiveRamp
description: LiveRamp is a data collaboration platform that lets enterprises connect, control, and activate first-party customer
  data across the digital ecosystem without moving raw PII between parties. Its developer surface spans identity resolution
  (AbiliTec links and RampID), programmatic activation to more than 500 destination platforms, privacy-safe clean-room collaboration
  on the former Habu platform, data marketplace buying and selling, Safe Haven analytics job automation, cookieless authenticated
  addressability through ATS, and a Privacy API for data-subject requests. LiveRamp publishes downloadable OpenAPI specifications
  for the Activation, Clean Room and Privacy APIs, an RFC 9727 API catalog, and an llms.txt index across ten developer sub-sites;
  API credentials are issued as Service Accounts by a LiveRamp representative rather than through self-serve signup.
type: Index
accessModel:
  pricing: enterprise
  onboarding: sales-gated
  trial: false
  try_now: false
  public: false
  label: Enterprise · Consumption-based, quoted · Service Account provisioned by a representative
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-08-13'
  method: searched
position: Consuming
access: 3rd-Party
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/liveramp.png
tags:
- Data Connectivity
- Data Collaboration
- Identity Resolution
- Activation
- Clean Room
- Privacy
- AdTech
- Marketing
- Consent
- Audience Segments
url: https://raw.githubusercontent.com/api-evangelist/liveramp/refs/heads/main/apis.yml
created: '2026-03-16'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: liveramp:activation-api
  name: LiveRamp Activation API
  description: Programmatic activation of first-party and marketplace data across destination partners and connected platforms
    in the LiveRamp network. Manages destinations, destination integrations, integration connections, distribution managers,
    segment configurations, deliveries, segments and the OAuth authorization flow customers use to connect a destination platform.
    26 operations, OpenAPI 3.0.1 version 2.9.0, generated by LiveRamp's own open-source Reslang tool.
  humanURL: https://developers.liveramp.com/activation-api
  baseURL: https://api.liveramp.com/activation
  tags:
  - Activation
  - AdTech
  - Marketing
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/activation-api
  - type: APIReference
    url: https://developers.liveramp.com/activation-api/reference/distribution-api-overview
  - type: OpenAPI
    url: openapi/liveramp-activation-api-openapi.yml
  - type: Overlay
    url: overlays/liveramp-activation-api-overlay.yaml
  - type: LLMsTxt
    url: https://developers.liveramp.com/activation-api/llms.txt
- aid: liveramp:clean-room-api
  name: LiveRamp Clean Room API
  description: API for setting up and managing clean rooms, partners, data connections, datasets, questions, question runs,
    flows, exports and destinations for privacy-safe collaborative analytics. This is the former Habu platform — LiveRamp
    acquired Habu, and the specification's own contact block reads "LiveRamp (previously Habu)" with servers[] on api.habu.com.
    151 operations and 294 schemas — the largest machine-readable contract LiveRamp publishes.
  humanURL: https://developers.liveramp.com/clean-room-api
  baseURL: https://api.habu.com/v1
  tags:
  - Clean Room
  - Data Collaboration
  - Privacy
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/clean-room-api
  - type: APIReference
    url: https://developers.liveramp.com/clean-room-api/reference
  - type: OpenAPI
    url: openapi/liveramp-clean-room-api-openapi.yml
  - type: Overlay
    url: overlays/liveramp-clean-room-api-overlay.yaml
  - type: LLMsTxt
    url: https://developers.liveramp.com/clean-room-api/llms.txt
- aid: liveramp:privacy-api
  name: LiveRamp Privacy API
  description: Automates data subject requests including opt-outs, deletions and consent updates across the LiveRamp ecosystem.
    Two operations, and the only endpoint in the LiveRamp portfolio with a documented idempotency contract — a duplicate create
    returns the original request_uuid with is_duplicate true. Supports mobile advertising IDs as of March 2026.
  humanURL: https://developers.liveramp.com/privacy-api
  baseURL: https://privacy-api.liveramp.com
  tags:
  - Privacy
  - Consent
  - Compliance
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/privacy-api
  - type: APIReference
    url: https://developers.liveramp.com/privacy-api/reference/about-the-privacy-api
  - type: OpenAPI
    url: openapi/liveramp-privacy-api-openapi.yml
  - type: Overlay
    url: overlays/liveramp-privacy-api-overlay.yaml
  - type: ChangeLog
    url: https://developers.liveramp.com/privacy-api/changelog/privacy-api-changelog
  - type: LLMsTxt
    url: https://developers.liveramp.com/privacy-api/llms.txt
- aid: liveramp:ats-api
  name: LiveRamp Authenticated Traffic Solution (ATS) API
  description: Privacy-first, PII-based authentication API enabling programmatic addressability without third-party cookies
    via RampID envelopes. Publishes no OpenAPI. LiveRamp has deprecated the ATS Mobile SDK with a target sunset of 2026-09-30
    and directs mobile publishers to call this API directly instead.
  humanURL: https://developers.liveramp.com/authenticatedtraffic-api
  baseURL: https://api.rlcdn.com/api/identity/v2
  tags:
  - Identity
  - Privacy
  - Authentication
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/authenticatedtraffic-api
  - type: LLMsTxt
    url: https://developers.liveramp.com/authenticatedtraffic-api/llms.txt
- aid: liveramp:abilitec-api
  name: LiveRamp AbiliTec API
  description: Identity resolution API that resolves offline PII data into stable AbiliTec links for enterprise customer-database
    unification, via a Match endpoint (plaintext PII) and a Lookup endpoint (hashed input). Publishes real rate limits — 10,000
    records per minute per endpoint, 360 batch calls per minute at up to 1,000 records each — but no OpenAPI.
  humanURL: https://developers.liveramp.com/abilitec-api
  baseURL: https://us.identity.api.liveramp.com/v1
  tags:
  - Identity
  - Resolution
  - PII
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/abilitec-api
  - type: APIReference
    url: https://developers.liveramp.com/abilitec-api/reference/the-basics
  - type: RateLimits
    url: https://developers.liveramp.com/abilitec-api/reference/rate-limits
  - type: LLMsTxt
    url: https://developers.liveramp.com/abilitec-api/llms.txt
- aid: liveramp:rampid-api
  name: LiveRamp RampID API
  description: API for matching data to the LiveRamp Identity Graph, including identity envelope creation and decryption,
    RampID transcoding between pseudonymous identifiers, and batch match/lookup calls returning data bundles. Publishes a
    documented error-code registry but no OpenAPI.
  humanURL: https://developers.liveramp.com/rampid-api
  baseURL: https://us.identity.api.liveramp.com/v1
  tags:
  - Identity
  - RampID
  - Pseudonymous
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/rampid-api
  - type: APIReference
    url: https://developers.liveramp.com/rampid-api/reference/the-basics
  - type: LLMsTxt
    url: https://developers.liveramp.com/rampid-api/llms.txt
- aid: liveramp:datamarketplace-buyer-api
  name: LiveRamp Data Marketplace Buyer API
  description: API enabling platforms to host third-party segments from the LiveRamp Data Marketplace and access detailed
    segment metadata. Currently on v3, from which a segment-details route has been removed and destination/distribution endpoints
    disabled. Publishes no OpenAPI.
  humanURL: https://developers.liveramp.com/datamarketplace-buyer-api
  baseURL: https://api.liveramp.com/data-marketplace/buyer-api/v3
  tags:
  - Data Marketplace
  - Segments
  - AdTech
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/datamarketplace-buyer-api
  - type: LLMsTxt
    url: https://developers.liveramp.com/datamarketplace-buyer-api/llms.txt
- aid: liveramp:data-seller-api
  name: LiveRamp Data Seller API
  description: General-availability API for data sellers in the LiveRamp Data Marketplace — create and search segments using
    an Activation API first-party segmentID, update segment metadata, enable segments for combination, support Seller Direct,
    and read segment distribution status and delivery information. Publishes no OpenAPI.
  humanURL: https://developers.liveramp.com/data-seller-api
  tags:
  - Data Marketplace
  - Segments
  - Monetization
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/data-seller-api
  - type: LLMsTxt
    url: https://developers.liveramp.com/data-seller-api/llms.txt
- aid: liveramp:job-management-api
  name: LiveRamp Safe Haven Job Management API
  description: Automates Python, PySpark and BigQuery jobs running in LiveRamp's Safe Haven Analytics Environment, so analytics
    workloads can be scheduled and monitored programmatically instead of through the Job Management page. Publishes no OpenAPI.
  humanURL: https://developers.liveramp.com/ae-job-management-api
  tags:
  - Analytics
  - Automation
  - Job
  tags_raw:
  - Analytics
  - Automation
  - Jobs
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/ae-job-management-api
  - type: LLMsTxt
    url: https://developers.liveramp.com/ae-job-management-api/llms.txt
- aid: liveramp:data-pipeline-visibility-api
  name: LiveRamp Data Pipeline Visibility API (Beta)
  description: Beta API giving customers visibility into the state of their LiveRamp data pipelines. In beta as of this profile;
    publishes no OpenAPI.
  humanURL: https://developers.liveramp.com/data-pipeline-visibility-api
  tags:
  - Observability
  - Pipelines
  - Beta
  properties:
  - type: Documentation
    url: https://developers.liveramp.com/data-pipeline-visibility-api
  - type: LLMsTxt
    url: https://developers.liveramp.com/data-pipeline-visibility-api/llms.txt
- aid: liveramp:sidecar
  name: LiveRamp Sidecar
  description: Service enabling SSPs to decrypt RampID identity envelopes into DSP-specific identifiers for programmatic activation.
    Documented on its own ReadMe site rather than the main developer portal.
  humanURL: https://sidecar.readme.io/
  tags:
  - SSP
  - Programmatic
  - Identity
  properties:
  - type: Documentation
    url: https://sidecar.readme.io/
common:
- type: Website
  url: https://liveramp.com
- type: DeveloperPortal
  url: https://developers.liveramp.com/
- type: Portal
  url: https://developers.liveramp.com/
- type: Documentation
  url: https://docs.liveramp.com/
- type: APIReference
  url: https://developers.liveramp.com/activation-api/reference/distribution-api-overview
- type: GettingStarted
  url: https://developers.liveramp.com/activation-api/reference/getting-started-1
- type: Support
  url: https://support.liveramp.com/
- type: SupportPortal
  url: https://support.liveramp.com/
- type: Blog
  url: https://liveramp.com/blog/
- type: GitHubOrganization
  url: https://github.com/LiveRamp
- type: LinkedIn
  url: https://www.linkedin.com/company/liveramp
- type: Pricing
  url: https://liveramp.com/pricing/
- type: SignUp
  url: https://liveramp.com/contact/
- type: Login
  url: https://app.liveramp.com/
- type: TermsOfService
  url: https://liveramp.com/liveramp-terms-of-service/
- type: PrivacyPolicy
  url: https://liveramp.com/privacy/service-privacy-policy/
- type: StatusPage
  url: https://status.liveramp.com/
- type: Deprecation
  url: lifecycle/liveramp-lifecycle.yml
- type: Lifecycle
  url: lifecycle/liveramp-lifecycle.yml
- type: ChangeLog
  url: changelog/liveramp-changelog.yml
- type: Security
  url: https://liveramp.com/security/bug-bounty
- type: TrustCenter
  url: security/liveramp-trust-center.yml
- type: Compliance
  url: https://trust.liveramp.com/
- type: VulnerabilityDisclosure
  url: security/liveramp-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/liveramp-domain-security.yml
- type: Conformance
  url: conformance/liveramp-conformance.yml
- type: Authentication
  url: authentication/liveramp-authentication.yml
- type: OAuthScopes
  url: scopes/liveramp-scopes.yml
- type: AgenticAccess
  url: agentic-access/liveramp-agentic-access.yml
- type: Conventions
  url: conventions/liveramp-conventions.yml
- type: Idempotency
  url: conventions/liveramp-conventions.yml
- type: ErrorCatalog
  url: errors/liveramp-error-codes.yml
- type: DataModel
  url: data-model/liveramp-data-model.yml
- type: RateLimits
  url: rate-limits/liveramp-rate-limits.yml
- type: Plans
  url: plans/liveramp-plans-pricing.yml
- type: FinOps
  url: finops/liveramp-finops.yml
- type: Packages
  url: packages/liveramp-packages.yml
- type: SDKs
  url: packages/liveramp-packages.yml
- type: Components
  url: components/liveramp-components.yml
- type: Sandbox
  url: sandbox/liveramp-sandbox.yml
- type: WellKnown
  url: well-known/liveramp-well-known.yml
- type: APICatalog
  url: https://developers.liveramp.com/.well-known/api-catalog
- type: MCPServer
  url: mcp/liveramp-mcp.yml
- type: ToolCrosswalk
  url: mcp/liveramp-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: https://developers.liveramp.com/llms.txt
- type: LlmsText
  url: llms/liveramp-llms.txt
- type: PostmanCollection
  url: collections/liveramp.postman_collection.json
- type: OpenCollection
  url: collections/liveramp.opencollection.json
maintainers:
- FN: API Evangelist
  email: info@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 29
  pass: local-v1

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for providers

9 MCP tools reach this
  • find_providersBrowse and filter every provider in the catalog.
  • get_provider_artifactsEvery artifact this provider publishes, grouped by type.
  • get_provider_operationsEvery operation across all of their OpenAPIs — one call instead of parsing every spec.
  • get_provider_toolsEvery MCP tool they ship, with the operation each wraps.
  • get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
  • get_provider_ratingPRO — composite, band, trend and facet scores.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools

Call it yourself

curl for this page
This provider
curl "https://apis.io/api/v1/providers/liveramp"
All providers
curl "https://apis.io/api/v1/providers?limit=25"
Every operation they expose
curl "https://apis.io/api/v1/providers/liveramp/operations?limit=25"
How their score was established
curl "https://apis.io/api/v1/providers/liveramp/evidence"

Discovery needs no key. Ratings and market analysis are Pro.

Get an API key

Free tier, no email required.

A second provider on the same verified email joins the account you already have.