Google Ads website screenshot

Google Ads

The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API. It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.

Google Ads publishes 7 APIs on the APIs.io network, including Ad Groups API, Ads API, Bidding Strategies API, and 4 more. Tagged areas include Advertising, Campaign Management, Digital Advertising, Google, and Marketing.

The Google Ads catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Google Ads’ developer surface includes authentication, developer portal, getting-started guide, engineering blog, support, Stack Overflow tag, developer console, and 18 more developer resources.

🌐 Visit website 📡 Source on GitHub
64.4/100 strong ▬ flat Agent 55/100 agent ready Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessFreemiumSelf serve⚡ Free to try
8 APIs 1 MCP Servers
AdvertisingCampaign ManagementDigital AdvertisingGoogleMarketingPPC

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 64.4/100 · strong
Contract Quality 18.5 / 25
Developer Ergonomics 12.6 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 6.8 / 13
Governance 7.0 / 12
Discoverability 7.4 / 10
Agent readiness — 55/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/google-ads: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Ads Scripts

JavaScript-based scripting interface for programmatically managing and querying Google Ads data directly in a browser-based IDE. Scripts enable automated changes to campaigns, a...

Google Ads Ad Groups API

Manage ad groups within campaigns

Google Ads Ads API

Create and manage individual ads within ad groups

Google Ads Bidding Strategies API

Manage bidding strategies for campaigns

Google Ads Campaigns API

Create, read, update, and remove advertising campaigns

Google Ads Customers API

Access and manage Google Ads customer account information

Google Ads Keywords API

Manage keyword targeting criteria for ad groups

Google Ads Reporting API

Query performance data using Google Ads Query Language (GAQL)

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Postman Collections 7

Ready-to-run Postman collections for exercising this provider's APIs.

Google Ads Ad Groups API

POSTMAN

Google Ad Groups Ads API

POSTMAN

Google Ads Ad Groups Bidding Strategies API

POSTMAN

Google Ads Ad Groups Campaigns API

POSTMAN

Google Ads Ad Groups Customers API

POSTMAN

Google Ads Ad Groups Keywords API

POSTMAN

Google Ads Ad Groups Reporting API

POSTMAN

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Open Collections 1

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Google Ads API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Google Ads GraphQL Schema

This is a conceptual GraphQL schema for the Google Ads API. It is derived from the [Google Ads API v19 REST and Proto/gRPC services](https://developers.google.com/google-ads/api...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Google Ads Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Google Ads Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Google Ads Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Google Ads Context

70 classes · 36 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Google Ads API Rules

5 rules · 3 warnings 2 info

SPECTRAL

JSON Schema 1

Standalone JSON Schema definitions for this provider's data models.

Google Ads Campaign

29 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Ads Authentication

oauth2 · 1 scheme

SECURITY

Google Ads Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Ads Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Google Ads Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Google Ads Agentic Access

10 operations · 8 acting

10 operations · 8 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Portal
Portal
 GettingStarted
GettingStarted
 Console
Console
 Signup
Signup

Documentation 1

Reference material describing how the API behaves

JSONSchema
JSONSchema

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 MCPServer
MCPServer

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

JSONLD
JSONLD

Build 4

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace
PostmanWorkspace
 SDKs
SDKs
 GitHubOrganization
GitHubOrganization
 Developer Tools
Developer Tools

Access & Security 5

Authentication, authorization, and security posture

VulnerabilityDisclosure
VulnerabilityDisclosure
 DomainSecurity
DomainSecurity
 Authentication
Authentication
 OAuthScopes
OAuthScopes
 Authentication
Authentication

Operate 4

Status, limits, changes, and where to get help

StatusPage
StatusPage
 Support
Support
 StackOverflow
StackOverflow
 Community
Community

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 2

The organization behind the API

LinkedIn
LinkedIn
 Blog
Blog

Source (apis.yml)

apis.yml Raw ↑ 
aid: google-ads
name: Google Ads
description: The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords
  API. It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing
  large or complex Google Ads accounts and campaigns.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.gstatic.com/images/branding/product/1x/google_ads_64dp.png
url: https://raw.githubusercontent.com/api-evangelist/google-ads/refs/heads/main/apis.yml
created: '2024-01-01'
modified: '2026-05-19'
specificationVersion: '0.19'
tags:
- Advertising
- Campaign Management
- Digital Advertising
- Google
- Marketing
- PPC
apis:
- aid: google-ads:google-ads-scripts
  name: Google Ads Scripts
  description: JavaScript-based scripting interface for programmatically managing and querying Google Ads data directly in
    a browser-based IDE. Scripts enable automated changes to campaigns, ad groups, and reporting without requiring a full
    API integration.
  image: https://www.gstatic.com/images/branding/product/1x/google_ads_64dp.png
  humanURL: https://developers.google.com/google-ads/scripts/docs/start
  baseURL: https://googleads.googleapis.com
  tags:
  - Automation
  - Campaign Management
  - JavaScript
  - Scripts
  properties:
  - type: Documentation
    url: https://developers.google.com/google-ads/scripts/docs/start
  - type: GettingStarted
    url: https://developers.google.com/google-ads/scripts/docs/getting-started
  - type: Reference
    url: https://developers.google.com/google-ads/scripts/docs/examples
- aid: google-ads:google-ads-ad-groups-api
  name: Google Ads Ad Groups API
  description: Manage ad groups within campaigns
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Ad Groups
  properties:
  - type: OpenAPI
    url: openapi/google-ads-ad-groups-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
- aid: google-ads:google-ads-ads-api
  name: Google Ads Ads API
  description: Create and manage individual ads within ad groups
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Ads
  properties:
  - type: OpenAPI
    url: openapi/google-ads-ads-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
- aid: google-ads:google-ads-bidding-strategies-api
  name: Google Ads Bidding Strategies API
  description: Manage bidding strategies for campaigns
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Bidding Strategies
  properties:
  - type: OpenAPI
    url: openapi/google-ads-bidding-strategies-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
- aid: google-ads:google-ads-campaigns-api
  name: Google Ads Campaigns API
  description: Create, read, update, and remove advertising campaigns
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/google-ads-campaigns-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
- aid: google-ads:google-ads-customers-api
  name: Google Ads Customers API
  description: Access and manage Google Ads customer account information
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/google-ads-customers-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
- aid: google-ads:google-ads-keywords-api
  name: Google Ads Keywords API
  description: Manage keyword targeting criteria for ad groups
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Keywords
  properties:
  - type: OpenAPI
    url: openapi/google-ads-keywords-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
- aid: google-ads:google-ads-reporting-api
  name: Google Ads Reporting API
  description: Query performance data using Google Ads Query Language (GAQL)
  humanURL: https://developers.google.com/google-ads/api
  baseURL: https://googleads.googleapis.com
  tags:
  - Reporting
  properties:
  - type: OpenAPI
    url: openapi/google-ads-reporting-api-openapi.yml
  - type: Documentation
    url: https://developers.google.com/google-ads/api/docs/start
  - type: Authentication
    url: https://developers.google.com/google-ads/api/docs/oauth/overview
  - type: SDKs
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: Migration Guide
    url: https://developers.google.com/google-ads/api/docs/migration
  - type: Best Practices
    url: https://developers.google.com/google-ads/api/docs/best-practices
  - type: RateLimits
    url: https://developers.google.com/google-ads/api/docs/rate-limits
  - type: ReleaseNotes
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: Support
    url: https://developers.google.com/google-ads/api/support
  - type: Forums
    url: https://groups.google.com/g/adwords-api
  - type: Client Libraries
    url: https://developers.google.com/google-ads/api/docs/client-libs
  - type: ChangeLog
    url: https://developers.google.com/google-ads/api/docs/release-notes
  - type: GettingStarted
    url: https://developers.google.com/google-ads/api/docs/first-call/overview
  - type: GraphQL
    url: graphql/google-ads-graphql.md
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/google-ads/overview
- type: AgenticAccess
  url: agentic-access/google-ads-agentic-access.yml
- type: VulnerabilityDisclosure
  url: security/google-ads-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/google-ads-domain-security.yml
- type: Authentication
  url: authentication/google-ads-authentication.yml
- type: OAuthScopes
  url: scopes/google-ads-scopes.yml
- type: LinkedIn
  url: https://www.linkedin.com/showcase/google-ads-
- type: Portal
  url: https://developers.google.com/google-ads/api
- type: GettingStarted
  url: https://developers.google.com/google-ads/api/docs/first-call/overview
- type: Authentication
  url: https://developers.google.com/google-ads/api/docs/oauth/overview
- type: TermsOfService
  url: https://developers.google.com/terms
- type: PrivacyPolicy
  url: https://policies.google.com/privacy
- type: StatusPage
  url: https://status.cloud.google.com/
- type: Blog
  url: https://ads-developers.googleblog.com/
- type: Support
  url: https://developers.google.com/google-ads/api/support
- type: SDKs
  url: https://developers.google.com/google-ads/api/docs/client-libs
- type: GitHubOrganization
  url: https://github.com/googleads
- type: StackOverflow
  url: https://stackoverflow.com/questions/tagged/google-ads-api
- type: Community
  url: https://groups.google.com/g/adwords-api
- type: Console
  url: https://ads.google.com/
- type: Signup
  url: https://ads.google.com/signup
- type: Developer Tools
  url: https://developers.google.com/google-ads/api/docs/developer-toolkit/ai-assistant
- type: JSONSchema
  url: json-schema/google-ads-campaign-schema.json
- type: JSONLD
  url: json-ld/google-ads-context.jsonld
- name: MCP Server
  url: https://github.com/googleads/google-ads-mcp
  type: MCPServer
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
  url: https://apievangelist.com