Google Ads · Schema

GoogleAdsGoogleadsV25Services__MutateConversionValueRuleSetsRequest

Request message for ConversionValueRuleSetService.MutateConversionValueRuleSets.

AdvertisingCampaign ManagementDigital AdvertisingGoogleMarketingPPCGoogle AdsAdTech

Properties

Name Type Description
validateOnly boolean If true, the request is validated but not executed. Only errors are returned, not results.
responseContentType string The response content type setting. Determines whether the mutable resource or just the resource name should be returned post mutation.
operations array Required. The list of operations to perform on individual conversion value rule sets.
partialFailure boolean If true, successful operations will be carried out and invalid operations will return errors. If false, all operations will be carried out in one transaction if and only if they are all valid. Default
View JSON Schema on GitHub

JSON Schema

google-ads-google-ads-googleads-v25-services-mutate-conversion-value-rule-sets-request-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://artifacts.apis.io/google-ads/json-schema/google-ads-google-ads-googleads-v25-services-mutate-conversion-value-rule-sets-request-schema.json",
  "title": "GoogleAdsGoogleadsV25Services__MutateConversionValueRuleSetsRequest",
  "description": "Request message for ConversionValueRuleSetService.MutateConversionValueRuleSets.",
  "x-generated": "2026-11-04",
  "x-method": "derived",
  "x-generator": "derive-json-schema.py",
  "x-source": "openapi/google-ads-customers-conversionvaluerulesets-api-openapi.yml#/components/schemas/GoogleAdsGoogleadsV25Services__MutateConversionValueRuleSetsRequest",
  "type": "object",
  "properties": {
    "validateOnly": {
      "description": "If true, the request is validated but not executed. Only errors are returned, not results.",
      "type": "boolean"
    },
    "responseContentType": {
      "description": "The response content type setting. Determines whether the mutable resource or just the resource name should be returned post mutation.",
      "type": "string",
      "x-enumDescriptions": [
        "Not specified. Will return the resource name only in the response.",
        "The mutate response will be the resource name.",
        "The mutate response will contain the resource name and the resource with mutable fields if possible. Otherwise, only the resource name will be returned."
      ],
      "enum": [
        "UNSPECIFIED",
        "RESOURCE_NAME_ONLY",
        "MUTABLE_RESOURCE"
      ]
    },
    "operations": {
      "type": "array",
      "description": "Required. The list of operations to perform on individual conversion value rule sets.",
      "items": {
        "$ref": "#/$defs/GoogleAdsGoogleadsV25Services__ConversionValueRuleSetOperation"
      }
    },
    "partialFailure": {
      "type": "boolean",
      "description": "If true, successful operations will be carried out and invalid operations will return errors. If false, all operations will be carried out in one transaction if and only if they are all valid. Default is false."
    }
  },
  "$defs": {
    "GoogleAdsGoogleadsV25Resources__ConversionValueRuleSet": {
      "description": "A conversion value rule set is a collection of conversion value rules that lets you adjust conversion values based on the dimensions specified in the `dimensions` field.",
      "type": "object",
      "properties": {
        "resourceName": {
          "type": "string",
          "description": "Immutable. The resource name of the conversion value rule set. Conversion value rule set resource names have the form: `customers/{customer_id}/conversionValueRuleSets/{conversion_value_rule_set_id}`"
        },
        "ownerCustomer": {
          "description": "Output only. The resource name of the conversion value rule set's owner customer. When the value rule set is inherited from a manager customer, owner_customer will be the resource name of the manager whereas the customer in the resource_name will be of the requesting serving customer. ** Read-only **",
          "type": "string"
        },
        "conversionActionCategories": {
          "type": "array",
          "description": "Immutable. The conversion action categories of the conversion value rule set.",
          "items": {
            "type": "string",
            "x-enumDescriptions": [
              "Not specified.",
              "Used for return value only. Represents value unknown in this version.",
              "Default category.",
              "User visiting a page.",
              "Purchase, sales, or \"order placed\" event.",
              "Signup user action.",
              "Software download action (as for an app).",
              "The addition of items to a shopping cart or bag on an advertiser site.",
              "When someone enters the checkout flow on an advertiser site.",
              "The start of a paid subscription for a product or service.",
              "A call to indicate interest in an advertiser's offering.",
              "A lead conversion imported from an external source into Google Ads.",
              "A submission of a form on an advertiser site indicating business interest.",
              "A booking of an appointment with an advertiser's business.",
              "A quote or price estimate request.",
              "A search for an advertiser's business location with intention to visit.",
              "A click to an advertiser's partner's site.",
              "A call, SMS, email, chat or other type of contact to an advertiser.",
              "A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.",
              "A visit to a physical store location.",
              "A sale occurring in a physical store.",
              "A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as \"qualified leads\".",
              "A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.",
              "User watches an ad from a channel and later watches either the same video or a video from the same channel as the ad."
            ],
            "enum": [
              "UNSPECIFIED",
              "UNKNOWN",
              "DEFAULT",
              "PAGE_VIEW",
              "PURCHASE",
              "SIGNUP",
              "DOWNLOAD",
              "ADD_TO_CART",
              "BEGIN_CHECKOUT",
              "SUBSCRIBE_PAID",
              "PHONE_CALL_LEAD",
              "IMPORTED_LEAD",
              "SUBMIT_LEAD_FORM",
              "BOOK_APPOINTMENT",
              "REQUEST_QUOTE",
              "GET_DIRECTIONS",
              "OUTBOUND_CLICK",
              "CONTACT",
              "ENGAGEMENT",
              "STORE_VISIT",
              "STORE_SALE",
              "QUALIFIED_LEAD",
              "CONVERTED_LEAD",
              "YOUTUBE_FOLLOW_ON_VIEWS"
            ]
          }
        },
        "campaign": {
          "description": "The resource name of the campaign when the conversion value rule set is attached to a campaign.",
          "type": "string"
        },
        "id": {
          "type": "string",
          "description": "Output only. The ID of the conversion value rule set.",
          "format": "int64"
        },
        "conversionValueRules": {
          "description": "Resource names of rules within the rule set.",
          "items": {
            "type": "string"
          },
          "type": "array"
        },
        "status": {
          "x-enumDescriptions": [
            "Not specified.",
            "Used for return value only. Represents value unknown in this version.",
            "Conversion Value Rule Set is enabled and can be applied.",
            "Conversion Value Rule Set is permanently deleted and can't be applied.",
            "Conversion Value Rule Set is paused and won't be applied. It can be enabled again."
          ],
          "description": "Output only. The status of the conversion value rule set. ** Read-only **",
          "type": "string",
          "enum": [
            "UNSPECIFIED",
            "UNKNOWN",
            "ENABLED",
            "REMOVED",
            "PAUSED"
          ]
        },
        "attachmentType": {
          "x-enumDescriptions": [
            "Not specified.",
            "Used for return value only. Represents value unknown in this version.",
            "Attached to the customer.",
            "Attached to a campaign."
          ],
          "enum": [
            "UNSPECIFIED",
            "UNKNOWN",
            "CUSTOMER",
            "CAMPAIGN"
          ],
          "description": "Immutable. Defines the scope where the conversion value rule set is attached.",
          "type": "string"
        },
        "dimensions": {
          "description": "Defines dimensions for Value Rule conditions. The condition types of value rules within this value rule set must be of these dimensions. The first entry in this list is the primary dimension of the included value rules. When using value rule primary dimension segmentation, conversion values will be segmented into the values adjusted by value rules and the original values, if some value rules apply.",
          "items": {
            "type": "string",
            "x-enumDescriptions": [
              "Not specified.",
              "Used for return value only. Represents value unknown in this version.",
              "Dimension for geo location.",
              "Dimension for device type.",
              "Dimension for audience.",
              "This dimension implies the rule will always apply.",
              "Dimension for itinerary."
            ],
            "enum": [
              "UNSPECIFIED",
              "UNKNOWN",
              "GEO_LOCATION",
              "DEVICE",
              "AUDIENCE",
              "NO_CONDITION",
              "ITINERARY"
            ]
          },
          "type": "array"
        }
      }
    },
    "GoogleAdsGoogleadsV25Services__ConversionValueRuleSetOperation": {
      "description": "A single operation (create, update, remove) on a conversion value rule set.",
      "type": "object",
      "properties": {
        "remove": {
          "type": "string",
          "description": "Remove operation: A resource name for the removed conversion value rule set is expected, in this format: `customers/{customer_id}/conversionValueRuleSets/{conversion_value_rule_set_id}`"
        },
        "update": {
          "description": "Update operation: The conversion value rule set is expected to have a valid resource name.",
          "$ref": "#/$defs/GoogleAdsGoogleadsV25Resources__ConversionValueRuleSet"
        },
        "updateMask": {
          "description": "FieldMask that determines which resource fields are modified in an update.",
          "type": "string",
          "format": "google-fieldmask"
        },
        "create": {
          "description": "Create operation: No resource name is expected for the new conversion value rule set.",
          "$ref": "#/$defs/GoogleAdsGoogleadsV25Resources__ConversionValueRuleSet"
        }
      }
    }
  }
}

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