TubeMogul was an independent video advertising software platform — a demand-side platform for planning, buying, measuring and optimizing programmatic brand video campaigns across desktop, mobile, connected TV and out-of-home. Founded 2006 in Emeryville, California, it IPO'd on NASDAQ in 2014 and was acquired by Adobe in 2016, then folded into Adobe Advertising Cloud. It ran an Ad Platform API at api.tubemogul.com for partner reporting and campaign management; that host is now dark and no independent developer surface remains.
TubeMogul is profiled on the APIs.io network. Tagged areas include Company, Marketing, Advertising, Video Advertising, and Demand-Side Platform.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/tubemogul: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: tubemogul
deliveryModel:
model: library
open_source: false
commercial: false
callable_host: false
label: Library · distributed through package registries, no callable service
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://tubemogul.com/
status: 301
note: declared website redirects to https://advertising.adobe.com/auth/login — a different registrable domain (tubemogul.com
-> adobe.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/tubemogul.png
name: TubeMogul
description: TubeMogul was an independent video advertising software platform — a demand-side platform for planning, buying,
measuring and optimizing programmatic brand video campaigns across desktop, mobile, connected TV and out-of-home. Founded
2006 in Emeryville, California, it IPO'd on NASDAQ in 2014 and was acquired by Adobe in 2016, then folded into Adobe Advertising
Cloud. It ran an Ad Platform API at api.tubemogul.com for partner reporting and campaign management; that host is now dark
and no independent developer surface remains.
url: https://raw.githubusercontent.com/api-evangelist/tubemogul/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- trinity-ventures
x-tier: stub
x-tier-reason: acquired-absorbed
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Advertising
- Video Advertising
- Demand-Side Platform
- Programmatic Advertising
- AdTech
- Acquired
tags_raw:
- Company
- Marketing
- Advertising
- Video Advertising
- Demand Side Platform
- Programmatic Advertising
- Ad Tech
- Acquired
x-acquired-by: adobe
x-acquired-year: 2016
x-status: acquired
x-note: tubemogul.com 301-redirects to advertising.adobe.com/auth/login and www.tubemogul.com 301-redirects to business.adobe.com;
TubeMogul was acquired by Adobe (2016) and folded into Adobe Advertising Cloud. The historical Ad Platform API host api.tubemogul.com
still resolves (CNAME api-lb.tubemogul.com) but its load balancer answers HTTP 503 "No server is available to handle this
request" on every path — no backend. No independent API surface, developer portal, or specification exists. Re-verified
2026-08-13.
apis: []
common:
- type: ParentCompany
url: https://apis.io/providers/adobe/
name: Adobe
x-relationship: acquired
x-evidence: Founded 2006 in Emeryville, California, it IPO'd on NASDAQ in 2014 and was acquired by Adobe in 2016, then folded
into Adobe Advertising Cloud.
- type: DomainSecurity
url: security/tubemogul-domain-security.yml
- type: Website
url: https://tubemogul.com/
- type: GitHubOrganization
url: https://github.com/tubemogul
- type: Packages
url: packages/tubemogul-packages.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
x-coverage:
state: none
reason: defunct
detail: TubeMogul was absorbed into Adobe Advertising Cloud after the 2016 acquisition — tubemogul.com now 301s to advertising.adobe.com/auth/login,
and the old Ad Platform API host api.tubemogul.com answers HTTP 503 "No server is available to handle this request." on
every path, so the API tier has no backend left to document.
evidence:
- url: https://tubemogul.com/
status: 301
- url: https://api.tubemogul.com/openapi.json
status: 503
- url: https://api.tubemogul.com/.well-known/agent-card.json
status: 503
- url: https://www.tubemogul.com/.well-known/security.txt
status: 404
- url: https://www.tubemogul.com/llms.txt
status: 404
checked: '2026-08-13'
x-enrichment:
date: '2026-08-13'
status: minimal
artifacts_added: 3
pass: local-v1
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