MaxPoint

MaxPoint (MaxPoint Interactive, Inc.) was a Morrisville, North Carolina marketing technology company that built a hyperlocal programmatic advertising platform, matching neighborhood-level ("Digital Zip") consumer intelligence to online media buys so brands and retailers could tie digital advertising to in-store sales. It was funded by Trinity Ventures among others, went public on the NYSE as MXPT in March 2015, and was acquired by Valassis Communications in August 2017 for roughly $95 million, where it was folded into Valassis Digital. Valassis was later unified under the Vericast brand, which divested its adtech business in 2024. MaxPoint no longer operates as an independent company or product line: maxpoint.com and maxpointinteractive.com are dead hosts returning HTTP 403 on every path with a mismatched TLS certificate, api./developer./docs.maxpoint.com do not resolve, the github.com/maxpoint organization is empty and forwards to a handle now owned by an unrelated company, and valassisdigital.com is NXDOMAIN. There is no public API, developer program, or machine-readable contract to profile.

MaxPoint is profiled on the APIs.io network. Tagged areas include Company, Marketing, Advertising, AdTech, and Programmatic Advertising.

📡 Profile data on GitHub

0.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

0 APIs

Company Marketing Advertising AdTech Programmatic Advertising Retail Media Acquired Defunct

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 0.0/100 · minimal

Contract Quality 0.0 / 21

Developer Ergonomics 0.0 / 17

Access Clarity 0.0 / 17

Operational Transparency 0.0 / 11

Contract Governance 0.0 / 10

Discoverability 0.0 / 9

Regulatory Posture 0.0 / 15

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Machine-Readable Auth +10 pts — a served openid-configuration/oauth-authorization-server carrying `issuer` (served), else the securitySchemes class in the provider OpenAPIs — bound (mutualTLS, DPoP, Signature) > negotiable (oauth2 authorizationCode/clientCredentials, openIdConnect) > bearer (http bearer, apiKey)
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes

13 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 0.0 — up to +25.0 composite points
Developer Ergonomics scores 0.0 — up to +20.0 composite points
Access Clarity scores 0.0 — up to +20.0 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/maxpoint/apis.yml: open an issue on github.com/api-evangelist/maxpoint to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Source (apis.yml)

aid: maxpoint
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  probe_state: none
  source: []
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/maxpoint.png
name: MaxPoint
description: 'MaxPoint (MaxPoint Interactive, Inc.) was a Morrisville, North Carolina marketing technology company that built
  a hyperlocal programmatic advertising platform, matching neighborhood-level ("Digital Zip") consumer intelligence to online
  media buys so brands and retailers could tie digital advertising to in-store sales. It was funded by Trinity Ventures among
  others, went public on the NYSE as MXPT in March 2015, and was acquired by Valassis Communications in August 2017 for roughly
  $95 million, where it was folded into Valassis Digital. Valassis was later unified under the Vericast brand, which divested
  its adtech business in 2024. MaxPoint no longer operates as an independent company or product line: maxpoint.com and maxpointinteractive.com
  are dead hosts returning HTTP 403 on every path with a mismatched TLS certificate, api./developer./docs.maxpoint.com do
  not resolve, the github.com/maxpoint organization is empty and forwards to a handle now owned by an unrelated company, and
  valassisdigital.com is NXDOMAIN. There is no public API, developer program, or machine-readable contract to profile.'
url: https://raw.githubusercontent.com/api-evangelist/maxpoint/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- trinity-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-15'
tags:
- Company
- Marketing
- Advertising
- AdTech
- Programmatic Advertising
- Retail Media
- Acquired
- Defunct
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-13'
  status: nochange
  artifacts_added: 1
  pass: local-v1
x-coverage:
  state: none
  reason: defunct
  detail: MaxPoint Interactive was acquired by Valassis in August 2017 and the brand was retired inside Valassis Digital/Vericast;
    maxpoint.com and maxpointinteractive.com now resolve to a parked host at 209.59.188.22 that answers a bare Apache 403
    Forbidden on every path including "/" and /robots.txt, and the github.com/maxpoint organization has 0 public repos and
    forwards to a handle since reclaimed by an unrelated company.
  evidence:
  - url: https://maxpoint.com/
    status: 403
  - url: https://maxpoint.com/.well-known/security.txt
    status: 403
  - url: https://maxpoint.com/openapi.json
    status: 403
  - url: https://maxpointinteractive.com/
    status: 403
  - url: https://api.github.com/orgs/maxpoint
    status: 200
  checked: '2026-08-13'
x-status: defunct

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