Firefly

aid: firefly
accessModel:
  pricing: contact-sales
  onboarding: sales-only
  trial: false
  try_now: false
  public: false
  label: Contact Sales
  confidence: high
  source:
  - https://www.fireflyon.com/contact
  - https://www.fireflyon.com/advertising-solutions
  - https://www.fireflyon.com/pricing
  generated: '2026-08-12'
  method: searched
  note: No pricing page (/pricing and /plans both 404), no self-serve signup, no free tier and no trial. Media is bought through
    the Firefly sales team or as a negotiated Programmatic Guaranteed / open-marketplace deal inside a third-party DOOH SSP.
    See plans/firefly-plans-pricing.yml (plan_count 0).
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/firefly.png
name: Firefly
description: Firefly Systems Inc. is a data-first moving out-of-home (mOOH) advertising network that turns taxis, rideshare
  vehicles, and other mobility assets into digital and static advertising surfaces across 15+ major North American markets
  and several countries. Its network of tens of thousands of GPS-connected screens delivers geo-targeted, contextual, and
  programmatic digital out-of-home (DOOH) campaigns with advanced tracking, attribution, and measurement. Firefly offers digital
  and static car tops, full and partial car wraps, in-car TaxiTV, around-car activations, and experiential LED and hologram
  truck formats. Programmatic demand reaches Firefly inventory through third-party DOOH supply-side platforms rather than
  a Firefly endpoint — its own advertising-solutions page names Place Exchange, Vistar Media, Hivestack and Broadsign, alongside
  a VIOOH integration, and supports Programmatic Guaranteed and open-marketplace deals. The company is backed by investors
  including 500 Global, Andreessen Horowitz (a16z), and GV (Google Ventures).
url: https://raw.githubusercontent.com/api-evangelist/firefly/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- a16z
- gv
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- Digital Out-of-Home
- DOOH
- Mobility
- Advertising Technology
- AdTech
- Marketing
- Measurement
- Programmatic Advertising
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://fireflyon.com
- type: Blog
  url: https://fireflyon.com/blog
- type: Support
  url: https://fireflyon.com/contact
- type: PrivacyPolicy
  url: https://fireflyon.com/privacy-policy
- type: TermsOfService
  url: https://fireflyon.com/advertising-terms-and-conditions
- type: DomainSecurity
  url: security/firefly-domain-security.yml
- type: HelpCenter
  url: https://support.fireflyon.com/hc/en-us
- type: Login
  url: https://app.fireflyon.com
- type: WellKnown
  url: well-known/firefly-well-known.yml
- type: OpenIDConnect
  url: well-known/firefly-openid-configuration.json
- type: Authentication
  url: authentication/firefly-authentication.yml
- type: OAuthScopes
  url: scopes/firefly-scopes.yml
- type: Conformance
  url: conformance/firefly-conformance.yml
- type: Lifecycle
  url: lifecycle/firefly-lifecycle.yml
- type: LLMsTxt
  url: llms/firefly-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 7
  pass: local-v1
  note: Round 2. Contract discovery widened from 4 hosts to 8 and still found no Firefly OpenAPI, GraphQL, AsyncAPI, MCP server
    or agent card. The only machine-readable documents Firefly serves are the OIDC/RFC 8414 metadata on its Auth0 custom domain,
    which now back the authentication/ and scopes/ artifacts. plans/ and rate-limits/ record measured zeros and deliberately
    carry NO pointer, since a pointer would assert a surface the provider does not publish.
x-coverage:
  state: gated
  reason: marketplace-only
  detail: Firefly ships no developer site of its own — fireflyon.com/developers, /api, /docs and /pricing all 404 and its
    90-URL sitemap contains no reference page — and the only live Firefly API host, the advertiser-dashboard gateway app-gw.api.fireflyon.com,
    answers 404 text/plain to every unauthenticated path including /openapi.json; the integration surface a buyer actually
    programs against is Firefly's inventory listed inside third-party DOOH SSPs (Place Exchange, Vistar Media, Hivestack,
    Broadsign, VIOOH), whose OpenRTB contracts belong to those platforms rather than to Firefly.
  evidence:
  - url: https://app-gw.api.fireflyon.com/openapi.json
    status: 404
  - url: https://www.fireflyon.com/developers
    status: 404
  - url: https://www.fireflyon.com/sitemap.xml
    status: 200
  - url: https://www.fireflyon.com/advertising-solutions
    status: 200
  - url: https://auth.fireflyon.com/.well-known/openid-configuration
    status: 200
  checked: '2026-08-12'