Firefly

Firefly Systems Inc. is a data-first moving out-of-home (mOOH) advertising network that turns taxis, rideshare vehicles, and other mobility assets into digital and static advertising surfaces across 15+ major North American markets and several countries. Its network of tens of thousands of GPS-connected screens delivers geo-targeted, contextual, and programmatic digital out-of-home (DOOH) campaigns with advanced tracking, attribution, and measurement. Firefly offers digital and static car tops, full and partial car wraps, in-car TaxiTV, around-car activations, and experiential LED and hologram truck formats, and supports programmatic buying through its VIOOH integration. The company is backed by investors including 500 Global, Andreessen Horowitz (a16z), and GV (Google Ventures).

Firefly is profiled on the APIs.io network. Tagged areas include Company, Advertising, Digital Out-of-Home, DOOH, and Mobility.

Firefly’s developer surface includes engineering blog, support, and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub

12.3/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingDigital Out-of-HomeDOOHMobilityAdvertising TechnologyAdTechMarketingMeasurementProgrammatic Advertising

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 12.3/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 1.3 / 20

Commercial Clarity 4.2 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/firefly: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: firefly
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/firefly.png
name: Firefly
description: Firefly Systems Inc. is a data-first moving out-of-home (mOOH) advertising network that turns taxis, rideshare
  vehicles, and other mobility assets into digital and static advertising surfaces across 15+ major North American markets
  and several countries. Its network of tens of thousands of GPS-connected screens delivers geo-targeted, contextual, and
  programmatic digital out-of-home (DOOH) campaigns with advanced tracking, attribution, and measurement. Firefly offers digital
  and static car tops, full and partial car wraps, in-car TaxiTV, around-car activations, and experiential LED and hologram
  truck formats, and supports programmatic buying through its VIOOH integration. The company is backed by investors including
  500 Global, Andreessen Horowitz (a16z), and GV (Google Ventures).
url: https://raw.githubusercontent.com/api-evangelist/firefly/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- a16z
- gv
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Advertising
- Digital Out-of-Home
- DOOH
- Mobility
- Advertising Technology
- AdTech
- Marketing
- Measurement
- Programmatic Advertising
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://fireflyon.com
- type: Blog
  url: https://fireflyon.com/blog
- type: Support
  url: https://fireflyon.com/contact
- type: PrivacyPolicy
  url: https://fireflyon.com/privacy-policy
- type: TermsOfService
  url: https://fireflyon.com/advertising-terms-and-conditions
- type: DomainSecurity
  url: security/firefly-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence