Yahoo

Yahoo DSP Traffic API

RESTful campaign-management API for the Yahoo demand-side platform. Exposes the full trafficking hierarchy - seats, account groups, advertisers, campaigns, packages, lines, ads and creatives - plus audiences of nine types, contextuals, supply lists, deals, exchanges, pixels, bid multipliers, targeting and audit logs. Authentication is a two-legged OAuth 2.0 client-credentials flow whose token is presented in Yahoo's own X-Auth-Token header rather than Authorization. Campaigns cannot be deleted through the API; state is managed by status transition. A live GET /traffic/ratelimit endpoint returns the caller's own quota and remaining balance.

GitHub

Documentation

📖
Documentation
https://help.yahooinc.com/dsp-api/docs/dsp-api-help-home/
📖
APIReference
https://help.yahooinc.com/dsp-api/docs/about-the-traffic-api
📖
GettingStarted
https://help.yahooinc.com/dsp-api/docs/setup-access-guide
📖
Authentication
https://raw.githubusercontent.com/api-evangelist/yahoo/refs/heads/main/authentication/yahoo-authentication.yml
📖
RateLimits
https://raw.githubusercontent.com/api-evangelist/yahoo/refs/heads/main/rate-limits/yahoo-rate-limits.yml

Other Resources

🔗
ChangeLog
https://help.yahooinc.com/dsp-api/docs/traffic-api-release-notes
🔗
Deprecation
https://help.yahooinc.com/dsp-api/docs/traffic-api-deprecations
🔗
Postman
https://www.postman.com/yahoodsp/workspace/public
🔗
Conventions
https://raw.githubusercontent.com/api-evangelist/yahoo/refs/heads/main/conventions/yahoo-conventions.yml

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