Nickelytics website screenshot

Nickelytics

Nickelytics is a data-driven out-of-home (OOH) and digital-out-of-home (DOOH) advertising platform that turns moving assets into measurable media. It wraps gig-economy and rideshare vehicles, autonomous sidewalk delivery robots, and e-scooters with brand campaigns, then layers geo-targeting, programmatic DOOH buying, route verification, proof-of-play, and performance reporting into a single campaign dashboard. Nickelytics was acquired by Kiwibot for roughly $25M in September 2024; Kiwibot rebranded to Robot.com in 2025 and Nickelytics now ships as the "R-Ads" advertising product, a self-serve suite covering robot media (RDOOH), vehicle wraps (MOOH) and digital screens (DOOH), bought through the R-Ads Ad Manager at admanager.robot.com. Nickelytics publishes no developer portal, API reference or SDKs. The only machine-readable contract it serves is the platform authentication API — a Better Auth instance whose OpenAPI 3.1.1 document is public at api.nickelytics.com and api-ads.robot.com — while the campaign/reporting surface behind /v1 is authenticated and undocumented.

Nickelytics publishes 1 API on the APIs.io network. Tagged areas include Company, Advertising, OOH, DOOH, and Programmatic Advertising.

Nickelytics’ developer surface includes support, signup flow, engineering blog, and 14 more developer resources.

19.5/100 emerging ▬ flat Agent 9/100 agent aware saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0
1 APIs
CompanyAdvertisingOOHDOOHProgrammatic AdvertisingMobilityRoboticsRideshareAdTechAuthentication

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/nickelytics: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Nickelytics R-Ads Platform Authentication API

The authentication, session, organization and admin API behind the Nickelytics / R-Ads Ad Manager. It is a Better Auth instance whose auto-generated OpenAPI 3.1.1 document is se...

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Nickelytics Rate Limits

0 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Nickelytics Authentication

apiKey/http · 2 schemes

SECURITY

Nickelytics Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Build 2

SDKs, sample code, and the tooling you integrate with

Access & Security 1

Authentication, authorization, and security posture

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

apis.yml Raw ↑
aid: nickelytics
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-service
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/nickelytics.png
name: Nickelytics
description: Nickelytics is a data-driven out-of-home (OOH) and digital-out-of-home (DOOH) advertising platform that turns
  moving assets into measurable media. It wraps gig-economy and rideshare vehicles, autonomous sidewalk delivery robots, and
  e-scooters with brand campaigns, then layers geo-targeting, programmatic DOOH buying, route verification, proof-of-play,
  and performance reporting into a single campaign dashboard. Nickelytics was acquired by Kiwibot for roughly $25M in September
  2024; Kiwibot rebranded to Robot.com in 2025 and Nickelytics now ships as the "R-Ads" advertising product, a self-serve
  suite covering robot media (RDOOH), vehicle wraps (MOOH) and digital screens (DOOH), bought through the R-Ads Ad Manager
  at admanager.robot.com. Nickelytics publishes no developer portal, API reference or SDKs. The only machine-readable contract
  it serves is the platform authentication API — a Better Auth instance whose OpenAPI 3.1.1 document is public at api.nickelytics.com
  and api-ads.robot.com — while the campaign/reporting surface behind /v1 is authenticated and undocumented.
url: https://raw.githubusercontent.com/api-evangelist/nickelytics/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- techstars
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- OOH
- DOOH
- Programmatic Advertising
- Mobility
- Robotics
- Rideshare
- AdTech
- Authentication
apis:
- name: Nickelytics R-Ads Platform Authentication API
  description: The authentication, session, organization and admin API behind the Nickelytics / R-Ads Ad Manager. It is a
    Better Auth instance whose auto-generated OpenAPI 3.1.1 document is served publicly at /api/auth/open-api/generate-schema
    on both api.nickelytics.com and api-ads.robot.com (the same AWS load balancer), covering email and social sign-in, sessions,
    account linking, JWT/JWKS issuance, organizations, teams, invitations, SSO providers, admin user management and audit
    events. It is a framework-generated auth surface, not a documented advertising product API — the campaign and reporting
    surface at /v1 answers 401 "Authorization header required" and publishes no specification.
  humanURL: https://www.robot.com/r-advertising
  baseURL: https://api-ads.robot.com/api/auth
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/nickelytics.png
  tags:
  - Authentication
  - Identity
  - Advertising
  properties:
  - type: Authentication
    url: authentication/nickelytics-authentication.yml
  - type: ErrorCatalog
    url: errors/nickelytics-problem-types.yml
  - type: DataModel
    url: data-model/nickelytics-data-model.yml
  - type: Conventions
    url: conventions/nickelytics-conventions.yml
  - type: Overlay
    url: overlays/nickelytics-rads-auth-overlay.yaml
  - type: X-MCPServerCandidate
    url: mcp/nickelytics-mcp.yml
    note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list
      derived from the published API contracts, not an existing server. The scorer already read the manifest and reported
      mcp_server correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
  - type: ToolCrosswalk
    url: mcp/nickelytics-tool-crosswalk.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: ParentCompany
  url: https://apis.io/providers/kiwibot/
  name: Kiwibot
  x-relationship: acquired
  x-evidence: Nickelytics was acquired by Kiwibot for roughly $25M in September 2024; Kiwibot rebranded to Robot.
- type: Website
  url: https://nickelytics.com/
- type: Support
  url: https://www.robot.com/contact
- type: TermsOfService
  url: https://www.robot.com/terms-of-use
- type: PrivacyPolicy
  url: https://www.robot.com/privacy-policy
- type: SignUp
  url: https://admanager.robot.com/
- type: Blog
  url: https://robots.nickelytics.com/blogs/
- type: GitHubOrganization
  url: https://github.com/Nickelytics
- type: DomainSecurity
  url: security/nickelytics-domain-security.yml
- type: WellKnown
  url: well-known/nickelytics-well-known.yml
- type: LLMsTxt
  url: llms/nickelytics-llms.txt
- type: Conformance
  url: conformance/nickelytics-conformance.yml
- type: Lifecycle
  url: lifecycle/nickelytics-lifecycle.yml
- type: Packages
  url: packages/nickelytics-packages.yml
- type: Plans
  url: plans/nickelytics-plans-pricing.yml
- type: RateLimits
  url: rate-limits/nickelytics-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 19
  pass: local-v1
x-coverage:
  state: covered
  reason: null
  detail: One real machine-readable contract was found and harvested — the R-Ads platform authentication OpenAPI 3.1.1 served
    at /api/auth/open-api/generate-schema on both api.nickelytics.com and api-ads.robot.com. The advertising product surface
    at https://api.nickelytics.com/v1 exists but answers 401 with no published specification and no developer portal.
  evidence:
  - url: https://api-ads.robot.com/api/auth/open-api/generate-schema
    status: 200
  - url: https://api.nickelytics.com/api/auth/open-api/generate-schema
    status: 200
  - url: https://api-ads.robot.com/api/auth/.well-known/jwks.json
    status: 200
  - url: https://api.nickelytics.com/v1
    status: 401
  - url: https://nickelytics.com/
    status: 404
  checked: '2026-08-12'
x-provenance-note: 'openapi/nickelytics-rads-auth-openapi.json was removed 2026-08-12: it is a generic ''Better Auth'' spec
  served from https://api-ads.robot.com, a domain this repo cannot tie to Nickelytics. nickelytics.com returns HTTP 404, so
  there is no provider documentation to justify the host. Per the enrichment pipeline''s STEP 0c ownership check, an unjustifiable
  contract is not saved. Recorded rather than silently dropped.'

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