Auditude

Auditude was a Palo Alto video advertising technology company founded in 2007 that let premium publishers, content owners and media companies manage, serve and monetize advertising around online video across multiple platforms and devices via its proprietary Auditude Connect platform. Backed by Redpoint Ventures and Greylock Partners with roughly $38M raised, its customers included Comcast, Sony Music and Universal Music Group. Adobe acquired Auditude in November 2011 for a reported ~$120M and folded the technology into Adobe Primetime (ad decisioning / ad insertion), since rebranded under Adobe Pass. Auditude no longer operates as an independent company: auditude.com does not resolve, and the only surviving public footprint is the legacy com.auditude.ads.* namespace inside Adobe's Primetime Player SDK documentation. This profile is retained as a defunct / acquired historical record; there is no Auditude API surface to catalog.

Auditude is profiled on the APIs.io network. Tagged areas include Company, Advertising, Video, Video Advertising, and AdTech.

📡 Source on GitHub

5.0/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

0 APIs

Company Advertising Video Video Advertising AdTech Monetization Media Defunct Acquired

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 5.0/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Access Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Contract Governance 0.0 / 12

Discoverability 5.0 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

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Resources

Other 3

Properties that don't map to a standard resource type

Acquisition

Acquisition

Successor

Successor

Archive

Source (apis.yml)

aid: auditude
deliveryModel:
  model: unknown
  open_source: false
  commercial: false
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - none
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/auditude.png
name: Auditude
description: 'Auditude was a Palo Alto video advertising technology company founded in 2007 that let premium publishers, content
  owners and media companies manage, serve and monetize advertising around online video across multiple platforms and devices
  via its proprietary Auditude Connect platform. Backed by Redpoint Ventures and Greylock Partners with roughly $38M raised,
  its customers included Comcast, Sony Music and Universal Music Group. Adobe acquired Auditude in November 2011 for a reported
  ~$120M and folded the technology into Adobe Primetime (ad decisioning / ad insertion), since rebranded under Adobe Pass.
  Auditude no longer operates as an independent company: auditude.com does not resolve, and the only surviving public footprint
  is the legacy com.auditude.ads.* namespace inside Adobe''s Primetime Player SDK documentation. This profile is retained
  as a defunct / acquired historical record; there is no Auditude API surface to catalog.'
url: https://raw.githubusercontent.com/api-evangelist/auditude/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- redpoint-ventures
- greylock-partners
x-tier: defunct
x-tier-reason: acquired-by-adobe-2011-no-api-surface
x-status: acquired
x-acquired-by: Adobe
x-acquired-date: '2011-11-01'
x-successor-product: Adobe Primetime (now Adobe Pass)
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Advertising
- Video
- Video Advertising
- AdTech
- Monetization
- Media
- Defunct
- Acquired
tags_raw:
- Company
- Advertising
- Video
- Video Advertising
- Ad Tech
- Monetization
- Media
- Defunct
- Acquired
apis: []
common:
- type: Acquisition
  url: https://www.adexchanger.com/press-release/adobe-acquires-auditude/
- type: Successor
  url: https://helpx.adobe.com/legal/product-descriptions/adobe-primetime-ad-insertion-and-transcoding.html
- type: Archive
  url: http://web.archive.org/web/20120628092451/http://www.auditude.com:80/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: nochange
  artifacts_added: 0
  pass: local-v1
  finding: 'Defunct. Acquired by Adobe 2011-11-01 (~$120M) and folded into Adobe Primetime / Adobe Pass. Probed 2026-07-19:
    auditude.com, www.auditude.com and api.auditude.com have no A or NS records (domain registered via GoDaddy through 2027
    but parked); last Wayback snapshot 2012-06-28. No npm packages (registry search total=0), no PyPI project (404), no GitHub
    org (404). No developer portal, docs, OpenAPI, well-known surface or SDKs exist to capture. No artifacts written by design
    -- absence is the honest result, not a gap to fill.'

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