Virool

Virool is a native video advertising platform that distributes branded video content ("advertainment") across the web to help brands reach and grow targeted audiences. It pairs a proprietary data-management platform of roughly 450 million unique profiles for granular audience targeting with native video placement technology designed to minimize disruption to the user experience, and a real-time performance analytics dashboard that includes emotional insight tracking (eIQ). Virool serves advertisers and publishers through self-service campaign and monetization dashboards rather than a public developer API. The company was backed by 500 Global and a16z and has run campaigns for brands including Turkish Airlines, Under Armour, and WestJet.

Virool is profiled on the APIs.io network. Tagged areas include Company, Advertising, Video Advertising, Video, and AdTech.

Virool’s developer surface includes signup flow, support, and 3 more developer resources.

🌐 Visit website 📡 Source on GitHub

10.3/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingVideo AdvertisingVideoAdTechMarketingBrandMedia

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 10.3/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.9 / 20

Commercial Clarity 2.6 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/virool: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: virool
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/virool.png
name: Virool
description: Virool is a native video advertising platform that distributes branded video content ("advertainment") across
  the web to help brands reach and grow targeted audiences. It pairs a proprietary data-management platform of roughly 450
  million unique profiles for granular audience targeting with native video placement technology designed to minimize disruption
  to the user experience, and a real-time performance analytics dashboard that includes emotional insight tracking (eIQ).
  Virool serves advertisers and publishers through self-service campaign and monetization dashboards rather than a public
  developer API. The company was backed by 500 Global and a16z and has run campaigns for brands including Turkish Airlines,
  Under Armour, and WestJet.
url: https://raw.githubusercontent.com/api-evangelist/virool/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- a16z
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
tags:
- Company
- Advertising
- Video Advertising
- Video
- AdTech
- Marketing
- Brand
- Media
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/virool-domain-security.yml
- type: Website
  url: https://virool.com
- type: SignUp
  url: https://virool.com/signup
- type: Login
  url: https://virool.com/login
- type: Support
  url: https://virool.com/contact-us
x-enrichment:
  date: '2026-07-21'
  status: minimal
  artifacts_added: 1
  pass: local-v1