Virool

Virool is a native video advertising platform that distributes branded video content ("advertainment") across the web to help brands reach and grow targeted audiences. It pairs a proprietary data-management platform of roughly 450 million unique profiles for granular audience targeting with native video placement technology designed to minimize disruption to the user experience, and a real-time performance analytics dashboard that includes emotional insight tracking (eIQ). Virool serves advertisers and publishers through self-service campaign and monetization dashboards rather than a public developer API. The company was backed by 500 Global and a16z and has run campaigns for brands including Turkish Airlines, Under Armour, and WestJet.

Virool is profiled on the APIs.io network. Tagged areas include Company, Advertising, Video Advertising, Video, and AdTech.

Virool’s developer surface includes signup flow, support, and 11 more developer resources.

🌐 Visit website 📡 Source on GitHub

12.8/100 minimal ▬ flat Agent 3/100 human only Full breakdown ↓
scored 2026-08-17 · rubric v0.11.0

0 APIs

CompanyAdvertisingVideo AdvertisingVideoAdTechMarketingBrandMedia

Kin Score

Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0

Composite quality — 12.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.9 / 20

Commercial Clarity 4.7 / 20

Operational Transparency 0.0 / 13

Governance 1.5 / 12

Discoverability 5.7 / 10

Agent readiness — 3/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/virool: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Pricing Plans 1

Published pricing tiers and plan structures.

Virool Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Get Started 2

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Lifecycle

Lifecycle

Conformance

Conformance

Build 1

SDKs, sample code, and the tooling you integrate with

Packages

Packages

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 3

Status, limits, changes, and where to get help

Support

Support

HelpCenter

HelpCenter

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

Plans

Plans

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: virool
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/virool.png
name: Virool
description: Virool is a native video advertising platform that distributes branded video content ("advertainment") across
  the web to help brands reach and grow targeted audiences. It pairs a proprietary data-management platform of roughly 450
  million unique profiles for granular audience targeting with native video placement technology designed to minimize disruption
  to the user experience, and a real-time performance analytics dashboard that includes emotional insight tracking (eIQ).
  Virool serves advertisers and publishers through self-service campaign and monetization dashboards rather than a public
  developer API. The company was backed by 500 Global and a16z and has run campaigns for brands including Turkish Airlines,
  Under Armour, and WestJet.
url: https://raw.githubusercontent.com/api-evangelist/virool/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- 500-global
- a16z
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- Video Advertising
- Video
- AdTech
- Marketing
- Brand
- Media
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/virool-domain-security.yml
- type: Website
  url: https://virool.com
- type: SignUp
  url: https://virool.com/signup
- type: Login
  url: https://virool.com/login
- type: Support
  url: https://virool.com/contact-us
- type: HelpCenter
  url: https://www.virool.com/help
- type: TermsOfService
  url: https://www.virool.com/publisher-terms-and-conditions
- type: Packages
  url: packages/virool-packages.yml
- type: Lifecycle
  url: lifecycle/virool-lifecycle.yml
- type: Conformance
  url: conformance/virool-conformance.yml
- type: Plans
  url: plans/virool-plans-pricing.yml
- type: RateLimits
  url: rate-limits/virool-rate-limits.yml
- type: LLMsTxt
  url: llms/virool-llms.txt
x-enrichment:
  date: '2026-08-12'
  status: minimal
  artifacts_added: 7
  pass: local-v1
x-coverage:
  state: none
  reason: no-developer-program
  detail: Virool's marketing site is live but ships no developer surface at all — every developer path (/developers, /api,
    /docs, /openapi.json) 404s and the API host its old directory listings pointed at, api.virool.com, no longer resolves
    in DNS.
  evidence:
  - url: https://virool.com/developers
    status: 404
  - url: https://virool.com/api
    status: 404
  - url: https://virool.com/openapi.json
    status: 404
  - url: https://virool.com/.well-known/agent-card.json
    status: 404
  - url: http://api.virool.com/api/v1
    status: 0
  checked: '2026-08-12'