FreeWheel Media

aid: freewheel-media
accessModel:
  pricing: enterprise
  onboarding: sales-gated
  trial: false
  try_now: false
  public: false
  label: Enterprise / contract only
  confidence: high
  source:
  - https://www.freewheel.com/pricing
  - https://api-docs.freewheel.tv/demand/docs/demand-api-authentication
  - https://www.freewheel.com/legal/master-services-agreement
  generated: '2026-08-12'
  method: searched
  note: No pricing page (404), no plan tiers, no trial and no self-service signup; credentials are issued by FreeWheel to
    contracted partners. See plans/freewheel-media-plans-pricing.yml.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/freewheel-media.png
name: FreeWheel Media
description: FreeWheel, a Comcast company, is an advertising technology platform for the streaming and premium video television
  marketplace. It gives advertisers, agencies, and media buyers direct connections to premium streaming TV inventory while
  helping publishers and programmers monetize their video content across linear and digital channels. Its product suites include
  the Advertiser Suite (media buying, planning, and campaign management via Strata), the Publisher Suite (ad decisioning,
  forecasting, and yield optimization for sellers), and a Marketplace connecting supply and demand. FreeWheel's platform emphasizes
  AI-driven optimization, real-time insights, identity, and cross-screen measurement for the converged TV ecosystem. Programmatic
  and operational access is delivered to partners through gated Publisher (MRM) and Marketer (SFX/Strata) platforms rather
  than a public self-service developer portal.
url: https://raw.githubusercontent.com/api-evangelist/freewheel-media/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: profiled
x-tier-reason: Four OpenAPI documents (171 operations) harvested from FreeWheel's own developer portal; full artifact set
  derived.
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Advertising
- AdTech
- Streaming TV
- Video Advertising
- Programmatic
- Media
- Publisher Monetization
- Comcast
apis:
- aid: freewheel-media-advertiser-buzz-api
  name: FreeWheel Advertiser (Buzz) API
  description: The REST API behind FreeWheel's Advertiser Suite / Beeswax DSP ("Buzz"). It exposes the full buy-side object
    model — accounts, advertisers, campaigns, line items, creatives and creative assets, targeting templates, bidding strategies
    and bid models, segments and custom lists, reporting queues, users and roles — over a JSON REST interface. Authentication
    is a session cookie obtained by POSTing credentials to /authenticate; the base host is per-customer (the Buzz key), which
    is why the published server is templated.
  humanURL: https://api-docs.freewheel.tv/advertiser
  baseURL: https://buzz-key.api.beeswax.com/rest/
  tags:
  - Advertising
  - AdTech
  - Programmatic
  - DSP
  - Campaign Management
  - Creatives
  - Targeting
  properties:
  - type: OpenAPI
    url: openapi/freewheel-media-advertiser-buzz-openapi-original.json
  - type: Documentation
    url: https://api-docs.freewheel.tv/advertiser/docs
  - type: APIReference
    url: https://api-docs.freewheel.tv/advertiser/reference
  - type: GettingStarted
    url: https://api-docs.freewheel.tv/advertiser/docs/getting-started
  - type: Authentication
    url: https://api-docs.freewheel.tv/advertiser/docs/authentication
  - type: ChangeLog
    url: https://api-docs.freewheel.tv/advertiser/changelog
  - type: Overlay
    url: overlays/freewheel-media-advertiser-buzz-overlay.yaml
- aid: freewheel-media-demand-audience-management-api
  name: FreeWheel Demand Audience Management API
  description: Audience and segment management for FreeWheel demand partners. Lists data providers by ad-industry category,
    searches and filters third-party segments, and creates, retrieves and modifies audience definitions used to target FreeWheel
    supply. HTTP basic authentication, with an X-Freewheel-Ad-Industry header scoping requests to an ad industry.
  humanURL: https://api-docs.freewheel.tv/demand/reference/retrieve-audience-definitions
  baseURL: https://api.freewheel.tv/demand
  tags:
  - Advertising
  - Audiences
  - Segments
  - Data Providers
  properties:
  - type: OpenAPI
    url: openapi/freewheel-media-demand-audience-management-openapi-original.json
  - type: APIReference
    url: https://api-docs.freewheel.tv/demand/reference
  - type: Overlay
    url: overlays/freewheel-media-demand-audience-management-overlay.yaml
- aid: freewheel-media-demand-deal-sync-api
  name: FreeWheel Demand Deal Sync API
  description: Deal synchronization for FreeWheel demand partners. Retrieves programmatic deals available to a buyer seat
    (filterable by seller status, start/end date and last-updated timestamp), retrieves a single deal, and updates the buyer
    status on a deal so buy-side systems stay in sync with FreeWheel supply.
  humanURL: https://api-docs.freewheel.tv/demand/reference/retrieve-deals
  baseURL: https://api.freewheel.tv/demand/v1
  tags:
  - Advertising
  - Programmatic
  - Deals
  - Marketplace
  properties:
  - type: OpenAPI
    url: openapi/freewheel-media-demand-deal-sync-openapi-original.json
  - type: APIReference
    url: https://api-docs.freewheel.tv/demand/reference
  - type: Overlay
    url: overlays/freewheel-media-demand-deal-sync-overlay.yaml
- aid: freewheel-media-demand-creative-management-api
  name: FreeWheel Demand Creative Management API
  description: Creative management for FreeWheel demand partners. Creates, retrieves and updates creatives (ads) on an account,
    lists the underlying creatives of a composite ad, and assigns or removes creatives from programmatic deals so a buyer's
    creatives are approved against the deals they will serve on.
  humanURL: https://api-docs.freewheel.tv/demand/reference/retrieve-all-creatives
  baseURL: https://api.freewheel.tv/demand/v1
  tags:
  - Advertising
  - Creatives
  - Programmatic
  - Deals
  properties:
  - type: OpenAPI
    url: openapi/freewheel-media-demand-creative-management-openapi-original.json
  - type: APIReference
    url: https://api-docs.freewheel.tv/demand/reference
  - type: Overlay
    url: overlays/freewheel-media-demand-creative-management-overlay.yaml
- aid: freewheel-media-publisher-api
  name: FreeWheel Publisher (MRM) API
  description: FreeWheel's sell-side APIs for publishers and programmers running on MRM — advertiser and agency management,
    insertion orders and campaigns, placement operations, forecasting, analytics and reporting. V3 resources are XML, V4 resources
    are JSON with XML on select endpoints, and access is authenticated with OAuth 2.0 access tokens. No machine-readable specification
    is published at a public URL and the reference documentation is disallowed in the docs host robots.txt, so no OpenAPI
    has been harvested for this entry.
  humanURL: https://api-docs.freewheel.tv/publisher
  baseURL: https://api.freewheel.tv/services/v4/services
  tags:
  - Advertising
  - Publisher Monetization
  - Ad Decisioning
  - Forecasting
  - Reporting
  properties:
  - type: Documentation
    url: https://api-docs.freewheel.tv/publisher
  - type: ChangeLog
    url: https://hub.freewheel.tv/display/hub/MRM+Release+Guides
common:
- type: AgenticAccess
  url: agentic-access/freewheel-media-agentic-access.yml
- type: Authentication
  url: authentication/freewheel-media-authentication.yml
- type: DomainSecurity
  url: security/freewheel-media-domain-security.yml
- type: Website
  url: https://www.freewheel.com
- type: Portal
  url: https://partners.freewheel.com/
- type: GitHubOrganization
  url: https://github.com/freewheel
- type: Support
  url: https://www.freewheel.com/support
- type: Blog
  url: https://www.freewheel.com/insights
- type: PrivacyPolicy
  url: https://www.freewheel.com/privacy-policy
- type: TermsOfService
  url: https://www.freewheel.com/legal/master-services-agreement
- type: Login
  url: https://mrm.freewheel.tv/system/account/login
- type: LLMsTxt
  url: llms/freewheel-media-llms.txt
- type: DeveloperPortal
  url: https://api-docs.freewheel.tv/
- type: Documentation
  url: https://api-docs.freewheel.tv/advertiser/docs
- type: APIReference
  url: https://api-docs.freewheel.tv/advertiser/reference
- type: GettingStarted
  url: https://api-docs.freewheel.tv/advertiser/docs/getting-started
- type: ChangeLog
  url: changelog/freewheel-media-changelog.yml
- type: Lifecycle
  url: lifecycle/freewheel-media-lifecycle.yml
- type: Conventions
  url: conventions/freewheel-media-conventions.yml
- type: ErrorCatalog
  url: errors/freewheel-media-problem-types.yml
- type: RateLimits
  url: rate-limits/freewheel-media-rate-limits.yml
- type: Plans
  url: plans/freewheel-media-plans-pricing.yml
- type: Sandbox
  url: sandbox/freewheel-media-sandbox.yml
- type: Conformance
  url: conformance/freewheel-media-conformance.yml
- type: DataModel
  url: data-model/freewheel-media-data-model.yml
- type: Packages
  url: packages/freewheel-media-packages.yml
- type: WellKnown
  url: well-known/freewheel-media-well-known.yml
- type: MCPServer
  url: mcp/freewheel-media-mcp.yml
- type: ToolCrosswalk
  url: mcp/freewheel-media-tool-crosswalk.yml
- type: AgentSkill
  url: skills/_index.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 30
  pass: local-v1
  note: 'Contract discovery beat the docs host: FreeWheel''s published "OpenAPI Specifications" download links resolve to
    the ReadMe single-page-app shell, but the real specifications are embedded verbatim in the server-rendered props of the
    API reference pages. Four documents, 171 operations, harvested and saved.'
x-coverage:
  state: covered
  detail: Four OpenAPI documents harvested from FreeWheel's own developer portal. Two doc projects — /publisher (416 reference
    pages) and /strata (75) — are Disallowed in https://api-docs.freewheel.tv/robots.txt and were not crawled, so the Publisher
    (MRM) and Strata API entries carry documented facts only and no harvested specification.
  evidence:
  - url: https://api-docs.freewheel.tv/robots.txt
    status: 200
  - url: https://api-docs.freewheel.tv/advertiser/reference/account-get
    status: 200
  - url: https://api-docs.freewheel.tv/.well-known/api-catalog
    status: 200
  - url: https://api-docs.freewheel.tv/advertiser/openapi/5f4d569286cd6f002cdaf0c8
    status: 200
  checked: '2026-08-12'