FreeWheel Media

FreeWheel, a Comcast company, is an advertising technology platform for the streaming and premium video television marketplace. It gives advertisers, agencies, and media buyers direct connections to premium streaming TV inventory while helping publishers and programmers monetize their video content across linear and digital channels. Its product suites include the Advertiser Suite (media buying, planning, and campaign management via Strata), the Publisher Suite (ad decisioning, forecasting, and yield optimization for sellers), and a Marketplace connecting supply and demand. FreeWheel's platform emphasizes AI-driven optimization, real-time insights, identity, and cross-screen measurement for the converged TV ecosystem. Programmatic and operational access is delivered to partners through gated Publisher (MRM) and Marketer (SFX/Strata) platforms rather than a public self-service developer portal.

FreeWheel Media is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Streaming TV, and Video Advertising.

FreeWheel Media’s developer surface includes developer portal, support, engineering blog, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

17.3/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingAdTechStreaming TVVideo AdvertisingProgrammaticMediaPublisher MonetizationComcast

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 17.3/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 3.0 / 20

Commercial Clarity 6.8 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/freewheel-media: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 2

Portal, sign-up, and the first successful call

Portal

Portal

Login

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: freewheel-media
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/freewheel-media.png
name: FreeWheel Media
description: FreeWheel, a Comcast company, is an advertising technology platform for the streaming and premium video television
  marketplace. It gives advertisers, agencies, and media buyers direct connections to premium streaming TV inventory while
  helping publishers and programmers monetize their video content across linear and digital channels. Its product suites include
  the Advertiser Suite (media buying, planning, and campaign management via Strata), the Publisher Suite (ad decisioning,
  forecasting, and yield optimization for sellers), and a Marketplace connecting supply and demand. FreeWheel's platform emphasizes
  AI-driven optimization, real-time insights, identity, and cross-screen measurement for the converged TV ecosystem. Programmatic
  and operational access is delivered to partners through gated Publisher (MRM) and Marketer (SFX/Strata) platforms rather
  than a public self-service developer portal.
url: https://raw.githubusercontent.com/api-evangelist/freewheel-media/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Advertising
- AdTech
- Streaming TV
- Video Advertising
- Programmatic
- Media
- Publisher Monetization
- Comcast
apis: []
common:
- type: DomainSecurity
  url: security/freewheel-media-domain-security.yml
- type: Website
  url: https://www.freewheel.com
- type: Portal
  url: https://partners.freewheel.com/
- type: GitHubOrganization
  url: https://github.com/freewheel
- type: Support
  url: https://www.freewheel.com/support
- type: Blog
  url: https://www.freewheel.com/insights
- type: PrivacyPolicy
  url: https://www.freewheel.com/privacy-policy
- type: TermsOfService
  url: https://www.freewheel.com/legal/master-services-agreement
- type: Login
  url: https://sfx.freewheel.tv/auth/login
- type: LLMsTxt
  url: llms/freewheel-media-llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence