Taboola · Schema

Taboola Conversion Rule

Conversion rule used to track campaign outcomes via the Taboola pixel or S2S integration.

AdvertisingNative AdvertisingDiscoveryPerformance MarketingAdTechRealizeBackstageRecommendationPublishersProgrammatic

Properties

Name	Type	Description
id	string
advertiser_id	string
display_name	string
description	string
category	string
type	string
event_name	string
condition	object
look_back_window	integer
view_through_look_back_window	integer
include_in_total_conversions	boolean
status	string
last_modified_at	string
last_modified_by	string

View JSON Schema on GitHub

JSON Schema

{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "https://raw.githubusercontent.com/api-evangelist/taboola/main/json-schema/taboola-conversion-rule-schema.json",
  "title": "Taboola Conversion Rule",
  "description": "Conversion rule used to track campaign outcomes via the Taboola pixel or S2S integration.",
  "type": "object",
  "required": ["display_name", "category", "type"],
  "properties": {
    "id": { "type": "string" },
    "advertiser_id": { "type": "string" },
    "display_name": { "type": "string" },
    "description": { "type": "string" },
    "category": {
      "type": "string",
      "enum": [
        "MAKE_PURCHASE",
        "LEAD",
        "COMPLETE_REGISTRATION",
        "ADD_TO_CART",
        "START_TRIAL",
        "ADD_PAYMENT_INFO",
        "SUBSCRIBE",
        "OTHER",
        "PAGE_VIEW"
      ]
    },
    "type": {
      "type": "string",
      "enum": ["EVENT_BASED", "URL_BASED"]
    },
    "event_name": { "type": "string" },
    "condition": { "type": "object" },
    "look_back_window": { "type": "integer", "minimum": 1 },
    "view_through_look_back_window": { "type": "integer", "minimum": 1 },
    "include_in_total_conversions": { "type": "boolean" },
    "status": {
      "type": "string",
      "enum": ["ACTIVE", "ARCHIVED"]
    },
    "last_modified_at": { "type": "string", "format": "date-time" },
    "last_modified_by": { "type": "string" }
  }
}

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