Taboola Plans Pricing
Taboola does not publish a self-service rate card for advertising spend. Campaigns are billed CPC, CPM, or CPA per bid strategy, with Backstage API access granted to advertisers (typically spending above a minimum monthly threshold) and partners. Minimum daily campaign budget is generally $10/day with minimum CPC values per currency (queryable via the dictionary endpoint `/resources/min_cpc`). API access itself is free for approved advertisers and partners.
Taboola Plans Pricing is the machine-readable pricing-plan profile for Taboola on the APIs.io network, conforming to the API Commons Plans specification.
It defines 2 plans, covering usage-based and custom tiers, with named plans including Realize Advertiser, Managed / Network Account.
Tagged areas include Advertising, Native Advertising, Discovery, and Performance Marketing.
Plans
Self-serve advertiser account on the Realize platform. Pay-per-click, pay-per-impression, or pay-per-conversion based on campaign bid strategy. Backstage API access available on request through your Taboola account manager. Minimum daily campaign budget typically $10.
Network and partner accounts for agencies, DSPs, and platforms managing many advertiser accounts. Includes bulk operations across campaigns and items, plus network-wide reporting. Pricing and minimums negotiated directly with Taboola.
Sources
- https://www.taboola.com/
- https://developers.taboola.com/backstage-api/reference
- https://developers.taboola.com/backstage-api/reference/get-list-of-minimum-cpc-values.md
Work with this as data
Every plan here is available over the APIs.io API and to AI agents over MCP.