Taboola

Taboola Conversion Rules API

The Conversion Rules API from Taboola — 4 operation(s) for conversion rules.

GitHub OpenAPI
Business capability
Digital Marketing Management BC-400.60

Operations 6

Each operation below carries the questions people ask an LLM about it and the instructions they give an agent to run it. Generated by API Evangelist overlay

GET /{account_id}/conversion_rules List an account's conversion rules · Get All Conversion Rules #
Ask an LLM
“What conversion rules are set up on my account?”
“Can I list every conversion rule along with its status?”
Tell an agent
List all conversion rules for account {account_id}.
Show the conversion rules configured in {account_id}.
POST /{account_id}/conversion_rules Create a conversion rule · Create A Conversion Rule #
Ask an LLM
“How do I start tracking a new conversion event like a purchase?”
“Can I set a lookback window when I create a conversion rule?”
Tell an agent
Create a conversion rule named {display_name} for event {event_name} in account {account_id}.
Add a new conversion rule {display_name} with a {look_back_window}-day lookback window.
GET /{account_id}/conversion_rules/plus_data List conversion rules with their data · Get All Conversion Rules Plus Data #
Ask an LLM
“How many conversions has each of my conversion rules recorded?”
“Can I get my conversion rules together with aggregated stats per rule?”
Tell an agent
List conversion rules with aggregated data for account {account_id}.
Show each conversion rule in {account_id} alongside its conversion totals.
GET /{account_id}/conversion_rules/{rule_id} Get one conversion rule · Get A Conversion Rule #
Ask an LLM
“How do I look up a single conversion rule by its ID?”
“Can I check the condition and lookback window of one specific rule?”
Tell an agent
Get conversion rule {rule_id} in account {account_id}.
Show the settings of conversion rule {rule_id}.
POST /{account_id}/conversion_rules/{rule_id} Update a conversion rule · Update A Conversion Rule #
Ask an LLM
“How do I rename or change an existing conversion rule?”
“Can I change whether a rule counts toward total conversions?”
Tell an agent
Rename existing conversion rule {rule_id} in account {account_id} to {display_name}.
Set the lookback window on conversion rule {rule_id} to {look_back_window} days.
POST /{account_id}/conversion_rules/{rule_id}/archive Archive a conversion rule · Archive A Conversion Rule #
Ask an LLM
“How do I retire a conversion rule I no longer use?”
“Can I archive a conversion rule instead of editing it?”
Tell an agent destructive · confirm first
Archive conversion rule {rule_id} in account {account_id}.
Stop using conversion rule {rule_id} by archiving it.

Documentation

📖
Documentation
https://developers.taboola.com/backstage-api/reference/campaigns-overview
📖
Documentation
https://developers.taboola.com/backstage-api/reference/create-a-campaign
📖
Documentation
https://developers.taboola.com/backstage-api/reference/campaign-items-overview
📖
Documentation
https://developers.taboola.com/backstage-api/reference/audience-targeting
📖
Documentation
https://developers.taboola.com/backstage-api/reference/onboarding-overview
📖
Documentation
https://developers.taboola.com/backstage-api/reference/conversion-rule-fields
📖
Documentation
https://developers.taboola.com/conversion-tracking
📖
Documentation
https://developers.taboola.com/backstage-api/reference
📖
Documentation
https://developers.taboola.com/backstage-api/reference/dictionary
📖
Documentation
https://developers.taboola.com/backstage-api/reference/get-allowed-accounts

Specifications

⚙
OpenAPI
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/openapi/taboola-conversion-rules-api-openapi.yml

Schemas & Data

📊
JSONSchema
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/json-schema/taboola-campaign-schema.json
📊
JSONSchema
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/json-schema/taboola-item-schema.json
📊
JSONSchema
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/json-schema/taboola-conversion-rule-schema.json

Other Resources

🔗
JSONLD
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/json-ld/taboola-context.jsonld
🔗
Overlay
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/overlays/taboola-conversion-rules-api-overlay.yaml
🔗
PostmanCollection
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/postman/taboola-conversion-rules-api.postman_collection.json
🔗
MCPServer
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/mcp/taboola-mcp.yml
🔗
ToolCrosswalk
https://raw.githubusercontent.com/api-evangelist/taboola/refs/heads/main/mcp/taboola-tool-crosswalk.yml

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OpenAPI Specification

taboola-conversion-rules-api-openapi.yml Raw ↑ 
openapi: 3.2.0
info:
  title: Taboola Backstage Conversions Conversion Rules API
  version: '1.0'
  description: 'Manage Taboola conversion rules and report conversion events. Supports creating, listing,

    updating, and archiving conversion rules used to track campaign outcomes (purchases, leads,

    page views) and to optimize bid strategies.'
  contact:
    name: Taboola Developer Relations
    url: https://developers.taboola.com/conversion-tracking
servers:
- url: https://backstage.taboola.com/backstage/api/1.0
security:
- bearerAuth: []
tags:
- name: Conversion Rules
paths:
  /{account_id}/conversion_rules:
    get:
      tags:
      - Conversion Rules
      summary: Get All Conversion Rules
      description: Returns all conversion rules available to the specified account.
      operationId: getAllConversionRules
      parameters:
      - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: List of conversion rules.
          content:
            application/json:
              schema:
                type: object
                properties:
                  results:
                    type: array
                    items:
                      $ref: '#/components/schemas/ConversionRule'
    post:
      tags:
      - Conversion Rules
      summary: Create A Conversion Rule
      description: Create a new conversion rule for the specified account.
      operationId: createConversionRule
      parameters:
      - $ref: '#/components/parameters/accountId'
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/ConversionRule'
      responses:
        '200':
          description: Created conversion rule.
  /{account_id}/conversion_rules/plus_data:
    get:
      tags:
      - Conversion Rules
      summary: Get All Conversion Rules Plus Data
      description: Get conversion rules including aggregated data per rule.
      operationId: getAllConversionRulesPlusData
      parameters:
      - $ref: '#/components/parameters/accountId'
      responses:
        '200':
          description: List with data.
  /{account_id}/conversion_rules/{rule_id}:
    get:
      tags:
      - Conversion Rules
      summary: Get A Conversion Rule
      operationId: getConversionRule
      parameters:
      - $ref: '#/components/parameters/accountId'
      - name: rule_id
        in: path
        required: true
        schema:
          type: string
      responses:
        '200':
          description: Conversion rule.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ConversionRule'
    post:
      tags:
      - Conversion Rules
      summary: Update A Conversion Rule
      operationId: updateConversionRule
      parameters:
      - $ref: '#/components/parameters/accountId'
      - name: rule_id
        in: path
        required: true
        schema:
          type: string
      requestBody:
        required: true
        content:
          application/json:
            schema:
              $ref: '#/components/schemas/ConversionRule'
      responses:
        '200':
          description: Updated.
  /{account_id}/conversion_rules/{rule_id}/archive:
    post:
      tags:
      - Conversion Rules
      summary: Archive A Conversion Rule
      operationId: archiveConversionRule
      parameters:
      - $ref: '#/components/parameters/accountId'
      - name: rule_id
        in: path
        required: true
        schema:
          type: string
      responses:
        '200':
          description: Archived.
components:
  parameters:
    accountId:
      name: account_id
      in: path
      required: true
      schema:
        type: string
  schemas:
    ConversionRule:
      type: object
      properties:
        id:
          type: string
        advertiser_id:
          type: string
        display_name:
          type: string
        description:
          type: string
        category:
          type: string
          enum:
          - MAKE_PURCHASE
          - LEAD
          - COMPLETE_REGISTRATION
          - ADD_TO_CART
          - START_TRIAL
          - ADD_PAYMENT_INFO
          - SUBSCRIBE
          - OTHER
          - PAGE_VIEW
        type:
          type: string
          enum:
          - EVENT_BASED
          - URL_BASED
        condition:
          type: object
        event_name:
          type: string
        look_back_window:
          type: integer
        view_through_look_back_window:
          type: integer
        include_in_total_conversions:
          type: boolean
        status:
          type: string
          enum:
          - ACTIVE
          - ARCHIVED
        last_modified_at:
          type: string
          format: date-time
        last_modified_by:
          type: string
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: JWT