Dealer.com

aid: dealer-com
url: https://raw.githubusercontent.com/api-evangelist/dealer-com/refs/heads/main/apis.yml
name: Dealer.com
kind: company
description: 'Dealer.com, a Cox Automotive brand, builds automotive dealership websites, digital advertising, and digital
  marketing technology used by thousands of franchise and independent dealers across North America. Its integration surface
  is partner-gated: third parties embed experiences on dealer sites through the Dealer.com Website Integration API and the
  Integrated Partner Program, while inventory, leads, deal, and digital-retail data flow through the broader Cox Automotive
  Integration Platform (developer.coxautoinc.com), which uses OAuth (Okta) and requires an approved partner agreement. Dealer.com
  does not publish an open, self-serve public API; the endpoints modeled here are logical groupings of the partner capabilities,
  not a documented public surface.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Automotive
- Dealership
- Digital Marketing
- Website Platform
- Inventory
- Leads
- Digital Advertising
- Cox Automotive
- Partner Program
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.19'
apis:
- aid: dealer-com:dealer-com-website-integration-api
  name: Dealer.com Website Integration API
  tags:
  - Website
  - Integration
  - Partners
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.dealer.com/products/integrated-partner-program
  endpointsModeled: true
  properties:
  - url: https://www.dealer.com/resources/new-website-integration-api-delivers-cutting-edge-third-party-experience-on-dealer-com-platform/
    type: Documentation
  - url: https://www.dealer.com/products/integrated-partner-program
    type: Documentation
  description: Partner-gated interface that lets approved third parties place and control their own experiences on the Dealer.com
    website platform without custom per-dealer integrations, while Dealer.com monitors performance and protects dealer data.
    Access is arranged through the Integrated Partner Program; onboarding contact is Website.Integration.API@coxautoinc.com.
    No public endpoints, base URL, or authentication scheme are documented - the capability is modeled here, not sourced from
    an open specification.
- aid: dealer-com:dealer-com-inventory-imagery-api
  name: Dealer.com Inventory and Imagery API
  tags:
  - Inventory
  - Imagery
  - Feeds
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.dealer.com/integrations/
  endpointsModeled: true
  properties:
  - url: https://www.dealer.com/integrations/
    type: Documentation
  - url: https://www.dealer.com/products/integrated-partner-program
    type: Documentation
  description: Logical grouping for the vehicle inventory and imagery integrations exposed to certified partners - photography,
    360-degree spins, video, and image optimization tools that read and enrich dealer inventory shown on Dealer.com sites.
    Inventory feed and market pricing data is also reachable via the wider Cox Automotive Integration Platform. Partner-gated;
    endpoints are modeled, not documented publicly.
- aid: dealer-com:dealer-com-leads-api
  name: Dealer.com Leads API
  tags:
  - Leads
  - CRM
  - Digital Retail
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developer.coxautoinc.com/
  endpointsModeled: true
  properties:
  - url: https://developer.coxautoinc.com/
    type: Documentation
  - url: https://www.dealer.com/products/integrated-partner-program
    type: Documentation
  description: Lead generation and management capability - pre-qualification, messaging, and customer-engagement tools that
    capture website leads and route them into dealer CRM and Cox Automotive systems (Dealertrack, VinSolutions). The Cox Automotive
    Integration Platform documents Lead Management operations to view, create, and update leads, including trade-ins and vehicles
    of interest, but behind OAuth and an approved partner agreement. Endpoints modeled, not an open public surface.
- aid: dealer-com:dealer-com-website-personalization-api
  name: Dealer.com Website Personalization API
  tags:
  - Personalization
  - Content
  - Optimization
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.dealer.com/company-news/data-integration-unlocks-website-personalization-press-release/
  endpointsModeled: true
  properties:
  - url: https://www.dealer.com/company-news/data-integration-unlocks-website-personalization-press-release/
    type: Documentation
  - url: https://www.dealer.com/products/integrated-partner-program
    type: Documentation
  description: Website Experience Optimization capability that personalizes inventory, content, specials, and assets on dealer
    sites using cross-platform shopper behavior from Autotrader and Kelley Blue Book. Delivered as a managed Dealer.com product
    rather than a documented public API; no endpoints, schema, or authentication are published. Modeled here for catalog completeness.
- aid: dealer-com:dealer-com-digital-advertising-api
  name: Dealer.com Digital Advertising API
  tags:
  - Advertising
  - Marketing
  - Analytics
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://www.dealer.com/products/integrated-partner-program
  endpointsModeled: true
  properties:
  - url: https://www.dealer.com/products/integrated-partner-program
    type: Documentation
  - url: https://www.dealer.com/integrations/
    type: Documentation
  description: Digital advertising and marketing integration - paid search, display, social, and video advertising plus analytics
    tied to Dealer.com sites and the Cox Automotive advertising stack. Available to certified partners through the Integrated
    Partner Program; no public endpoints or authentication scheme are documented. Endpoints modeled, not sourced.
common:
- type: VulnerabilityDisclosure
  url: security/dealer-com-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/dealer-com-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/dealer-com
- type: Website
  url: https://www.dealer.com
- type: Documentation
  url: https://www.dealer.com/products/integrated-partner-program
- type: Documentation
  url: https://developer.coxautoinc.com/
- type: Plans
  url: plans/dealer-com-plans-pricing.yml
- type: RateLimits
  url: rate-limits/dealer-com-rate-limits.yml
- type: FinOps
  url: finops/dealer-com-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com