Dealer.com

Dealer.com, a Cox Automotive brand, builds automotive dealership websites, digital advertising, and digital marketing technology used by thousands of franchise and independent dealers across North America. Its integration surface is partner-gated: third parties embed experiences on dealer sites through the Dealer.com Website Integration API and the Integrated Partner Program, while inventory, leads, deal, and digital-retail data flow through the broader Cox Automotive Integration Platform (developer.coxautoinc.com), which uses OAuth (Okta) and requires an approved partner agreement. Dealer.com does not publish an open, self-serve public API; the endpoints modeled here are logical groupings of the partner capabilities, not a documented public surface.

Dealer.com publishes 1 API on the APIs.io network. Tagged areas include Automotive, Dealership, Digital Marketing, Website Platform, and Inventory.

Dealer.com’s developer surface includes documentation, product news, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub

17.6/100 emerging ▬ flat Agent 3/100 human only Full breakdown ↓
scored 2026-08-05 · rubric v0.9.1

AccessApproval

1 APIs

AutomotiveDealershipDigital MarketingWebsite PlatformInventoryLeadsDigital AdvertisingCox AutomotivePartner Program

Kin Score

Kin Score How this is scored →
scored 2026-08-05 · rubric v0.9.1

Composite quality — 17.6/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 1.7 / 20

Commercial Clarity 5.8 / 20

Operational Transparency 4.1 / 13

Governance 0.0 / 12

Discoverability 5.9 / 10

Agent readiness — 3/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/dealer-com: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Rate Limits 1

Documented rate limits and quota policies.

Dealer Com Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

Documentation

Documentation

Access & Security 2

Authentication, authorization, and security posture

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 3

The organization behind the API

LinkedIn

Website

Website

News

News

Other 1

Properties that don't map to a standard resource type

ProductPage

ProductPage

Source (apis.yml)

aid: dealer-com
url: https://raw.githubusercontent.com/api-evangelist/dealer-com/refs/heads/main/apis.yml
name: Dealer.com
kind: company
description: 'Dealer.com, a Cox Automotive brand, builds automotive dealership websites, digital advertising, and digital
  marketing technology used by thousands of franchise and independent dealers across North America. Its integration surface
  is partner-gated: third parties embed experiences on dealer sites through the Dealer.com Website Integration API and the
  Integrated Partner Program, while inventory, leads, deal, and digital-retail data flow through the broader Cox Automotive
  Integration Platform (developer.coxautoinc.com), which uses OAuth (Okta) and requires an approved partner agreement. Dealer.com
  does not publish an open, self-serve public API; the endpoints modeled here are logical groupings of the partner capabilities,
  not a documented public surface.'
accessModel:
  pricing: unknown
  onboarding: approval
  trial: false
  try_now: false
  public: false
  label: Requires approval
  confidence: medium
  source:
  - plans
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/dealer-com.png
tags:
- Automotive
- Dealership
- Digital Marketing
- Website Platform
- Inventory
- Leads
- Digital Advertising
- Cox Automotive
- Partner Program
created: '2026-07-10'
modified: '2026-07-25'
specificationVersion: '0.19'
apis:
- aid: dealer-com:dealer-com-leads-api
  name: Dealer.com Leads API
  tags:
  - Leads
  - CRM
  - Digital Retail
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developer.coxautoinc.com/
  endpointsModeled: true
  properties:
  - url: https://developer.coxautoinc.com/
    type: Documentation
  - url: https://www.dealer.com/products/integrated-partner-program
    type: Documentation
  description: Lead generation and management capability - pre-qualification, messaging, and customer-engagement tools that
    capture website leads and route them into dealer CRM and Cox Automotive systems (Dealertrack, VinSolutions). The Cox Automotive
    Integration Platform documents Lead Management operations to view, create, and update leads, including trade-ins and vehicles
    of interest, but behind OAuth and an approved partner agreement. Endpoints modeled, not an open public surface.
common:
- type: VulnerabilityDisclosure
  url: security/dealer-com-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/dealer-com-domain-security.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/dealer-com
- type: Website
  url: https://www.dealer.com
- type: Documentation
  url: https://www.dealer.com/products/integrated-partner-program
- type: Documentation
  url: https://developer.coxautoinc.com/
- type: Plans
  url: plans/dealer-com-plans-pricing.yml
- type: RateLimits
  url: rate-limits/dealer-com-rate-limits.yml
- type: FinOps
  url: finops/dealer-com-finops.yml
- type: ProductPage
  url: https://www.dealer.com/integrations/
- type: News
  url: https://www.dealer.com/company-news/data-integration-unlocks-website-personalization-press-release/
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

Dealer.com

Kin Score

APIs 1

Dealer.com Leads API

Pricing Plans 1

Dealer Com Plans Pricing

Rate Limits 1

Dealer Com Rate Limits

FinOps 1

Dealer Com Finops

Security Posture 2

Dealer Com Domain Security

Dealer Com Vulnerability Disclosure

Resources