Dealer.com · Rate Limits

Dealer Com Rate Limits

Dealer.com DOES publish numeric rate limits — they were previously recorded here as unpublished because the earlier pass never reached the Dealer Developer Portal at developer.inv.dealer.com. The General Concepts page of both Developer Portal API families states: "All API keys are issued with a default quota of 2 API calls/second and 5000 API call/day. We do increase rate limits on a case-by-case basis." That default applies per API key across the Accounts, Incentives and Inventory (Vehicle / Equipment / Price) APIs. The separately gated Cox Automotive Integration Platform surface at developer.coxautoinc.com still publishes no numbers; those remain per-partner-agreement.

Dealer Com Rate Limits is the machine-readable rate-limit profile for Dealer.com on the APIs.io network, conforming to the API Commons Rate Limits specification.

It captures 5 rate-limit definitions, measuring requests_per_second, requests_per_day, requests, calls, and records.

The profile also includes 5 backoff/retry policies defined and response codes documented for throttled.

Tagged areas include Automotive, Dealership, Partner Program, Rate Limiting, and Quotas.

5 Limits Throttle: not published
AutomotiveDealershipPartner ProgramRate LimitingQuotas

Limits

Dealer Developer Portal API — per-second default api-key
requests_per_second · second
2
Default quota issued with every API key; raised case-by-case on request.
Dealer Developer Portal API — daily default api-key
requests_per_day · day
5000
Default quota issued with every API key; raised case-by-case on request.
Cox Automotive Integration Platform requests oauth-client
requests
not published
OAuth-gated Cox Automotive Integration Platform (leads, inventory, deal, digital retail); per-client limits are defined by partner terms, not by a public rate card.
Website Integration API partner
calls
not published
Browser-side JavaScript API executed in the visitor's page; governed by the Integrated Partner Program agreement and platform performance monitoring rather than a numeric cap.
Inventory and Imagery Feeds partner
records
not published
Feed refresh cadence and volume set by integration configuration, not a public cap.

Policies

Case-by-case increases
"We do increase rate limits on a case-by-case basis." Increases are requested through the Cox Automotive Developer Network account rather than self-served.
Dataset scoping
Independently of throughput, each consumer's dataset is limited to the dealer accounts it has been authorized to access, and to US and Canada inventory.
Platform Monitoring
Dealer.com monitors third-party activity on client websites to protect dealer data and site performance.
Per-Partner Governance
Cox Automotive Integration Platform limits and quotas are established per partner agreement.
Backoff Strategy
No throttling status code or header is documented. Clients should implement exponential backoff with jitter and honor Retry-After if present, treating that as defensive practice rather than a published contract.

Sources

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