Snap

Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences, measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap's augmented-reality Lenses into third-party apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination and a structured request envelope. Snap publishes first-party OpenAPI 3.0 for the Conversions API in its own Business SDK repositories, ships a hosted read-only MCP server for Snapchat Ads at mcp.snapchat.com/ads with pre-registered OAuth clients for five agents, and delivers lead-generation leads by HMAC-signed webhook. First-party SDKs are published for Java, Python, PHP, Ruby, Go, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst and enriched into the API Evangelist network.

Snap publishes 6 API contracts indexed on the APIs.io network, including Conversion API, Events API, and 4 more. Tagged areas include Company, Advertising, Marketing, Social Media, and Augmented Reality.

The Snap catalog on APIs.io includes 1 event-driven AsyncAPI specification and 1 Spectral governance ruleset.

Snap’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, sandbox, engineering blog, and 35 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

57.5/100 strong ▬ flat Agent 39/100 agent ready Front door AI 2/6 trace Heartbeat 80/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessOpen

2 published contracts 1 MCP Servers 3 Agent Skills

Company Advertising Marketing Social Media Augmented Reality Camera Authentication Identity Conversion Attribution SDK

What this lets a business do 1

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Marketing Management

BC-400

ConversionEvents

POST /v2/conversion POST /v3/{asset_id}/events

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 57.5/100 · strong

Contract Quality 9.2 / 19

Developer Ergonomics 11.0 / 15

Access Clarity 4.3 / 15

Operational Transparency 7.4 / 10

Contract Governance 2.9 / 9

Discoverability 5.5 / 8

Regulatory Posture 6.8 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 39/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document

5 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 28.9 — up to +14.2 composite points
Contract Quality scores 48.8 — up to +12.8 composite points
Contract Governance scores 31.8 — up to +8.2 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/snap/apis.yml: open an issue on github.com/api-evangelist/snap to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Gaming, Entertainment and Sports	standard	48.1	-	-
XR & Graphics (XR, 3D, GPU graphics)	standard	48.1	-	-
ONVIF Video Analytics (video surveillance, edge cameras, computer vision)	standard	48.1	-	-
Mobile SDK Publishers (Play SDK Index, CocoaPods, ADA certification)	standard	48.1	-	-
Wix App Market (third-party apps for Wix sites)	standard	48.1	-	-
TAG-Certified Ad Fraud and Brand Safety	standard	48.1	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 2

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

OpenAPI

measured — observed by APIs.io (published)

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

Snapchat Marketing API

OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads, creatives, media, audience segments, measurement/reporting, the Conv...

Snapchat Ads MCP

Snap's first-party hosted Model Context Protocol server, letting supported agents read the caller's authorized Snapchat Ads data over streamable HTTP. Read-only in this release;...

Snap Kit / Login Kit

OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit. Lets third-party apps authenticate Snapchatters, fetch approved prof...

Camera Kit

SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and web apps, including a push-to-device API for managing Lens groups and...

Snap Conversion API

The Conversion API from Snap — 4 operation(s) for conversion.

Snap Events API

The Events API from Snap — 4 operation(s) for events.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Snap MCP Server

Snap publishes a first-party hosted MCP server, "Snapchat Ads MCP", that lets supported agents read the caller's authorized Snapchat Ads data through the Ads API. The release is...

MCP SERVER

Agent Skills 3

Packaged agent skills for driving this provider's APIs from an AI assistant.

snap-launch-ad

AGENT SKILL

snap-receive-lead-webhooks

AGENT SKILL

snap-send-conversion-events

AGENT SKILL

Snap API pricing

Pricing Plans 1

Published pricing tiers and plan structures.

Snap Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Snap Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Snap Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Snap Lead Gen Webhooks

ASYNCAPI

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

Snap API Rules

52 rules · 49 errors 1 warnings 2 info

SPECTRAL

OpenAPI Overlays 2

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Snap Conversions Api Overlay

6 actions · documentation · snap-conversions-api-openapi.yml

DERIVED

Snap Conversions Api V3 Overlay

8 actions · documentation · snap-conversions-api-v3-openapi.yml

DERIVED

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Snap Authentication

0 schemes

SECURITY

Snap Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Snap Vulnerability Disclosure

Hackerone · contact published

SECURITY

Snap Trust Center

trust center published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Snap Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

GettingStarted

Sandbox

SignUp

Documentation 4

Reference material describing how the API behaves

Documentation

APIReference

OpenAPI

OpenAPI

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

Webhooks

Components

DataModel

Scroll for all 7

Build 4

SDKs, sample code, and the tooling you integrate with

SDKs

SDKs

Packages

Packages

ToolCrosswalk

ToolCrosswalk

GitHubOrganization

GitHubOrganization

Access & Security 6

Authentication, authorization, and security posture

Authentication

OAuthScopes

TrustCenter

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 4

Status, limits, changes, and where to get help

Deprecation

ChangeLog

RateLimits

Support

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 3

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Overlay

Overlay

Overlay

Overlay

Source (apis.yml)

aid: snap
name: Snap
description: 'Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers
  program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and
  Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences,
  measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login
  with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap''s augmented-reality Lenses into third-party
  apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination
  and a structured request envelope. Snap publishes first-party OpenAPI 3.0 for the Conversions API in its own Business SDK
  repositories, ships a hosted read-only MCP server for Snapchat Ads at mcp.snapchat.com/ads with pre-registered OAuth clients
  for five agents, and delivers lead-generation leads by HMAC-signed webhook. First-party SDKs are published for Java, Python,
  PHP, Ruby, Go, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst
  and enriched into the API Evangelist network.'
url: https://raw.githubusercontent.com/api-evangelist/snap/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  gated: none
  gated_source:
  - onboarding
  label: Open access
  confidence: medium
  source:
  - authentication
  - scopes
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-16'
image: https://developers.snap.com/img/snap-developer-logo.png
x-docs-platform: docusaurus
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-04
tags:
- Company
- Advertising
- Marketing
- Social Media
- Augmented Reality
- Camera
- Authentication
- Identity
- Conversion
- Attribution
- SDK
tags_raw:
- Company
- Advertising
- Marketing
- Social Media
- Augmented Reality
- Camera
- Authentication
- Identity
- Conversions
- Attribution
- SDKs
- Social-Media
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Snapchat Marketing API
  description: 'OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads,
    creatives, media, audience segments, measurement/reporting, the Conversions API (server-to-server event tracking), the
    Ads Gallery API, and the Public Profile API. Served from adsapi.snapchat.com/v1 with cursor pagination (limit 50-1000)
    and a request_status/request_id response envelope.'
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Advertising
  - Marketing
  - Conversion
  - Attribution
  tags_raw:
  - Advertising
  - Marketing
  - Conversions
  - Attribution
  properties:
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: OAuthScopes
    url: scopes/snap-scopes.yml
  - type: Conventions
    url: conventions/snap-conventions.yml
  - type: ErrorCatalog
    url: errors/snap-error-codes.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
  - type: RateLimits
    url: rate-limits/snap-rate-limits.yml
  - type: Webhooks
    url: asyncapi/snap-lead-gen-webhooks.yml
  - type: Sandbox
    url: sandbox/snap-sandbox.yml
  - type: ChangeLog
    url: changelog/snap-changelog.yml
- name: Snapchat Ads MCP
  description: 'Snap''s first-party hosted Model Context Protocol server, letting supported agents read the caller''s authorized
    Snapchat Ads data over streamable HTTP. Read-only in this release; write access is documented as planned. OAuth 2.0 with
    PKCE against pre-registered client ids for Claude, Codex, ChatGPT, Antigravity, and Gemini, scoped to snapads.read. Onboarding
    is self-service: an organization admin approves each agent, then each member authorizes their own access, and a member
    reaches only what their existing Snapchat Ads permissions already allow.'
  humanURL: https://developers.snap.com/marketing-api/Ads-MCP/Introduction
  baseURL: https://mcp.snapchat.com/ads
  tags:
  - MCP
  - Agents
  - Advertising
  properties:
  - type: MCPServer
    url: mcp/snap-mcp.yml
  - type: ToolCrosswalk
    url: mcp/snap-tool-crosswalk.yml
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: OAuthScopes
    url: scopes/snap-scopes.yml
  - type: WellKnown
    url: well-known/snap-well-known.yml
- name: Snap Kit / Login Kit
  description: OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit.
    Lets third-party apps authenticate Snapchatters, fetch approved profile fields, and share content back into Snapchat.
  humanURL: https://developers.snap.com/snap-kit/login-kit/Technical-Documentation/OAuth2
  baseURL: https://api.snapkit.com
  tags:
  - Authentication
  - Identity
  - OpenID Connect
- name: Camera Kit
  description: SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and
    web apps, including a push-to-device API for managing Lens groups and experiences.
  humanURL: https://developers.snap.com/camera-kit/home
  baseURL: https://camera-kit-api.snapar.com
  tags:
  - Augmented Reality
  - Camera
  - SDK
- aid: snap:snap-conversion-api
  name: Snap Conversion API
  description: The Conversion API from Snap — 4 operation(s) for conversion.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Conversion
  properties:
  - type: OpenAPI
    url: openapi/snap-conversion-api-openapi.yml
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: Sandbox
    url: sandbox/snap-sandbox.yml
  - type: RateLimits
    url: rate-limits/snap-rate-limits.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
- aid: snap:snap-events-api
  name: Snap Events API
  description: The Events API from Snap — 4 operation(s) for events.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/snap-events-api-openapi.yml
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: Sandbox
    url: sandbox/snap-sandbox.yml
  - type: RateLimits
    url: rate-limits/snap-rate-limits.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
common:
- type: CapabilityMap
  url: capabilities/snap-capability-edges.yml
  name: Snap Business Capability Map
- type: Website
  url: https://www.snap.com/
- type: AgentSkill
  url: skills/snap-send-conversion-events.md
- type: DeveloperPortal
  url: https://developers.snap.com
- type: Documentation
  url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
- type: APIReference
  url: https://developers.snap.com/api/marketing-api/Ads-API/api-patterns
- type: GettingStarted
  url: https://developers.snap.com/api/marketing-api/Ads-API/quick-start
- type: Authentication
  url: authentication/snap-authentication.yml
- type: OAuthScopes
  url: scopes/snap-scopes.yml
- type: SDKs
  url: packages/snap-packages.yml
- type: Packages
  url: packages/snap-packages.yml
- type: Conventions
  url: conventions/snap-conventions.yml
- type: ErrorCatalog
  url: errors/snap-error-codes.yml
- type: Lifecycle
  url: lifecycle/snap-lifecycle.yml
- type: Deprecation
  url: lifecycle/snap-lifecycle.yml
- type: ChangeLog
  url: changelog/snap-changelog.yml
- type: Conformance
  url: conformance/snap-conformance.yml
- type: MCPServer
  url: mcp/snap-mcp.yml
- type: ToolCrosswalk
  url: mcp/snap-tool-crosswalk.yml
- type: OpenAPI
  url: openapi/_original/snap-conversions-api-v3-openapi.yml
- type: OpenAPI
  url: openapi/_original/snap-conversions-api-openapi.yml
- type: Overlay
  url: overlays/snap-conversions-api-v3-overlay.yaml
- type: Overlay
  url: overlays/snap-conversions-api-overlay.yaml
- type: Webhooks
  url: asyncapi/snap-lead-gen-webhooks.yml
- type: RateLimits
  url: rate-limits/snap-rate-limits.yml
- type: Plans
  url: plans/snap-plans-pricing.yml
- type: Sandbox
  url: sandbox/snap-sandbox.yml
- type: Components
  url: components/snap-components.yml
- type: TrustCenter
  url: security/snap-trust-center.yml
- type: LLMsTxt
  url: llms/snap-llms.txt
- type: WellKnown
  url: well-known/snap-well-known.yml
- type: DomainSecurity
  url: security/snap-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/snap-vulnerability-disclosure.yml
- type: Security
  url: security/snap-vulnerability-disclosure.yml
- type: DataModel
  url: data-model/snap-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: GitHubOrganization
  url: https://github.com/Snapchat
- type: Blog
  url: https://eng.snap.com/
- type: Support
  url: https://businesshelp.snapchat.com
- type: SignUp
  url: https://ads.snapchat.com
- type: TermsOfService
  url: https://snap.com/terms
- type: PrivacyPolicy
  url: https://snap.com/privacy/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 15
  pass: local-v1

Snap API — frequently asked questions

Does Snap have an API?

Yes. APIs.io lists 6 APIs from Snap, including Snapchat Marketing API, Snapchat Ads MCP and Snap Kit / Login Kit, and 3 more.

Is there an OpenAPI specification for the Snap API?

Yes. APIs.io indexes 2 OpenAPI specifications for Snap, each linked for download from this page.

How do I authenticate with the Snap API?

Snap documents its authentication (0 schemes). The details are profiled on APIs.io as Snap Authentication.

Does Snap have an MCP server?

Yes. APIs.io lists 1 MCP server for Snap: Snap publishes a first-party hosted MCP server, "Snapchat Ads MCP", that lets supported agents read the caller's authorized Snapchat Ads data through the Ads API. The release is READ-ONLY — an agent c

Is the Snap API ready for AI agents?

Snap has a Kin Score of 57.5 out of 100 (strong) and an Agent Readiness score of 39.3 (agent-ready), scored by API Evangelist on 2026-11-06.

Work with this as data

Every provider here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

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get_provider_evidenceHow each part of their score was established. Free — the basis for a claim should not sit behind it.
get_provider_ratingPRO — composite, band, trend and facet scores.
apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
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