Snap

Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences, measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap's augmented-reality Lenses into third-party apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination and a structured request envelope. First-party SDKs are published for Java, Python, PHP, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst and enriched into the API Evangelist network.

Snap publishes 3 APIs on the APIs.io network. Tagged areas include Company, Advertising, Marketing, Social Media, and Augmented Reality.

Snap’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, support, signup flow, and 20 more developer resources.

36.3/100 thin ▬ flat Agent 38/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessOpen
3 APIs 1 MCP Servers
CompanyAdvertisingMarketingSocial MediaAugmented RealityCameraAuthenticationIdentityConversionsAttributionSDKs

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 36.3/100 · thin
Contract Quality 0.0 / 25
Developer Ergonomics 14.3 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 5.1 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 38/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/snap: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Snapchat Marketing API

OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads, creatives, media, audience segments, measurement/reporting, the Conv...

Snap Kit / Login Kit

OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit. Lets third-party apps authenticate Snapchatters, fetch approved prof...

Camera Kit

SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and web apps, including a push-to-device API for managing Lens groups and...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

snap-mcp.yml

MCP SERVER

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Snap Authentication

0 schemes

SECURITY

Snap Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Snap Vulnerability Disclosure

Hackerone · contact published

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Snap Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 3

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Build 3

SDKs, sample code, and the tooling you integrate with

Access & Security 5

Authentication, authorization, and security posture

Operate 3

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Source (apis.yml)

apis.yml Raw ↑
aid: snap
name: Snap
description: 'Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers
  program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and
  Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences,
  measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login
  with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap''s augmented-reality Lenses into third-party
  apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination
  and a structured request envelope. First-party SDKs are published for Java, Python, PHP, JavaScript (Camera Kit on npm),
  Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst and enriched into the API Evangelist network.'
url: https://raw.githubusercontent.com/api-evangelist/snap/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-21'
x-enrichment:
  date: '2026-07-21'
  status: enriched
  artifacts_added: 16
  pass: local-v1
image: https://developers.snap.com/img/snap-developer-logo.png
tags:
- Company
- Advertising
- Marketing
- Social Media
- Augmented Reality
- Camera
- Authentication
- Identity
- Conversions
- Attribution
- SDKs
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Snapchat Marketing API
  description: 'OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads,
    creatives, media, audience segments, measurement/reporting, the Conversions API (server-to-server event tracking), the
    Ads Gallery API, and the Public Profile API. Served from adsapi.snapchat.com/v1 with cursor pagination (limit 50-1000)
    and a request_status/request_id response envelope.'
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Advertising
  - Marketing
  - Conversions
  - Attribution
  properties:
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: OAuthScopes
    url: scopes/snap-scopes.yml
  - type: Conventions
    url: conventions/snap-conventions.yml
  - type: ErrorCatalog
    url: errors/snap-error-codes.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
  - type: MCPServer
    url: mcp/snap-mcp.yml
- name: Snap Kit / Login Kit
  description: OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit.
    Lets third-party apps authenticate Snapchatters, fetch approved profile fields, and share content back into Snapchat.
  humanURL: https://developers.snap.com/snap-kit/login-kit/Technical-Documentation/OAuth2
  baseURL: https://api.snapkit.com
  tags:
  - Authentication
  - Identity
  - OpenID Connect
- name: Camera Kit
  description: SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and
    web apps, including a push-to-device API for managing Lens groups and experiences.
  humanURL: https://developers.snap.com/camera-kit/home
  baseURL: https://camera-kit-api.snapar.com
  tags:
  - Augmented Reality
  - Camera
  - SDK
common:
- type: DeveloperPortal
  url: https://developers.snap.com
- type: Documentation
  url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
- type: APIReference
  url: https://developers.snap.com/api/marketing-api/Ads-API/api-patterns
- type: GettingStarted
  url: https://developers.snap.com/api/marketing-api/Ads-API/quick-start
- type: Authentication
  url: authentication/snap-authentication.yml
- type: OAuthScopes
  url: scopes/snap-scopes.yml
- type: SDKs
  url: packages/snap-packages.yml
- type: Packages
  url: packages/snap-packages.yml
- type: Conventions
  url: conventions/snap-conventions.yml
- type: ErrorCatalog
  url: errors/snap-error-codes.yml
- type: Lifecycle
  url: lifecycle/snap-lifecycle.yml
- type: Deprecation
  url: lifecycle/snap-lifecycle.yml
- type: ChangeLog
  url: changelog/snap-changelog.yml
- type: Conformance
  url: conformance/snap-conformance.yml
- type: MCPServer
  url: mcp/snap-mcp.yml
- type: LLMsTxt
  url: llms/snap-llms.txt
- type: WellKnown
  url: well-known/snap-well-known.yml
- type: DomainSecurity
  url: security/snap-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/snap-vulnerability-disclosure.yml
- type: Security
  url: security/snap-vulnerability-disclosure.yml
- type: DataModel
  url: data-model/snap-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: GitHubOrganization
  url: https://github.com/Snapchat
- type: Support
  url: https://businesshelp.snapchat.com
- type: SignUp
  url: https://ads.snapchat.com
- type: TermsOfService
  url: https://snap.com/terms
- type: PrivacyPolicy
  url: https://snap.com/privacy/privacy-policy