Snap

Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences, measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap's augmented-reality Lenses into third-party apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination and a structured request envelope. Snap publishes first-party OpenAPI 3.0 for the Conversions API in its own Business SDK repositories, ships a hosted read-only MCP server for Snapchat Ads at mcp.snapchat.com/ads with pre-registered OAuth clients for five agents, and delivers lead-generation leads by HMAC-signed webhook. First-party SDKs are published for Java, Python, PHP, Ruby, Go, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst and enriched into the API Evangelist network.

Snap publishes 2 APIs on the APIs.io network: Conversion API and Events API. Tagged areas include Company, Advertising, Marketing, Social-Media, and Augmented Reality.

The Snap catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Snap’s developer surface includes documentation, API reference, getting-started guide, authentication, changelog, sandbox, engineering blog, and 33 more developer resources.

🌐 Visit website 📡 Source on GitHub

53.0/100 developing ▬ flat Agent 38/100 agent ready saas Full breakdown ↓
scored 2026-09-06 · rubric v0.19.0

AccessOpen

4 APIs 1 MCP Servers

Company Advertising Marketing Social-Media Augmented Reality Camera Authentication Identity Conversions Attribution SDK

Kin Score

Kin Score How this is scored →
scored 2026-09-06 · rubric v0.19.0

Composite quality — 53.0/100 · developing

Contract Quality 12.3 / 25

Developer Ergonomics 14.6 / 20

Access Clarity 5.8 / 20

Operational Transparency 9.9 / 13

Contract Governance 2.2 / 12

Discoverability 8.2 / 10

Agent readiness — 38/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/snap: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 6

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Snap Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

GettingStarted

Sandbox

SignUp

Documentation 4

Reference material describing how the API behaves

Documentation

APIReference

OpenAPI

OpenAPI

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgentSkill

MCPServer

LLMsTxt

WellKnown

AgentSkill

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

Webhooks

Components

DataModel

Scroll for all 7

Build 4

SDKs, sample code, and the tooling you integrate with

SDKs

SDKs

Packages

Packages

ToolCrosswalk

ToolCrosswalk

GitHubOrganization

GitHubOrganization

Access & Security 6

Authentication, authorization, and security posture

Authentication

OAuthScopes

TrustCenter

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Operate 4

Status, limits, changes, and where to get help

Deprecation

ChangeLog

RateLimits

Support

Commercial 3

Pricing, plans, and the legal terms of use

Plans

Plans

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

Company 1

The organization behind the API

Blog

Blog

Other 2

Properties that don't map to a standard resource type

Overlay

Overlay

Overlay

Overlay

Source (apis.yml)

aid: snap
name: Snap
description: 'Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers
  program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and
  Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences,
  measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login
  with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap''s augmented-reality Lenses into third-party
  apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination
  and a structured request envelope. Snap publishes first-party OpenAPI 3.0 for the Conversions API in its own Business SDK
  repositories, ships a hosted read-only MCP server for Snapchat Ads at mcp.snapchat.com/ads with pre-registered OAuth clients
  for five agents, and delivers lead-generation leads by HMAC-signed webhook. First-party SDKs are published for Java, Python,
  PHP, Ruby, Go, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst
  and enriched into the API Evangelist network.'
url: https://raw.githubusercontent.com/api-evangelist/snap/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-tier: stub
x-tier-reason: portfolio-lead
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: open
  trial: false
  try_now: false
  public: true
  label: Open access
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
image: https://developers.snap.com/img/snap-developer-logo.png
tags:
- Company
- Advertising
- Marketing
- Social-Media
- Augmented Reality
- Camera
- Authentication
- Identity
- Conversions
- Attribution
- SDK
tags_raw:
- Company
- Advertising
- Marketing
- Social Media
- Augmented Reality
- Camera
- Authentication
- Identity
- Conversions
- Attribution
- SDKs
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
apis:
- name: Snapchat Marketing API
  description: 'OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads,
    creatives, media, audience segments, measurement/reporting, the Conversions API (server-to-server event tracking), the
    Ads Gallery API, and the Public Profile API. Served from adsapi.snapchat.com/v1 with cursor pagination (limit 50-1000)
    and a request_status/request_id response envelope.'
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Advertising
  - Marketing
  - Conversions
  - Attribution
  properties:
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: OAuthScopes
    url: scopes/snap-scopes.yml
  - type: Conventions
    url: conventions/snap-conventions.yml
  - type: ErrorCatalog
    url: errors/snap-error-codes.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
  - type: RateLimits
    url: rate-limits/snap-rate-limits.yml
  - type: Webhooks
    url: asyncapi/snap-lead-gen-webhooks.yml
  - type: Sandbox
    url: sandbox/snap-sandbox.yml
  - type: ChangeLog
    url: changelog/snap-changelog.yml
- name: Snapchat Ads MCP
  description: 'Snap''s first-party hosted Model Context Protocol server, letting supported agents read the caller''s authorized
    Snapchat Ads data over streamable HTTP. Read-only in this release; write access is documented as planned. OAuth 2.0 with
    PKCE against pre-registered client ids for Claude, Codex, ChatGPT, Antigravity, and Gemini, scoped to snapads.read. Onboarding
    is self-service: an organization admin approves each agent, then each member authorizes their own access, and a member
    reaches only what their existing Snapchat Ads permissions already allow.'
  humanURL: https://developers.snap.com/marketing-api/Ads-MCP/Introduction
  baseURL: https://mcp.snapchat.com/ads
  tags:
  - MCP
  - Agents
  - Advertising
  properties:
  - type: MCPServer
    url: mcp/snap-mcp.yml
  - type: ToolCrosswalk
    url: mcp/snap-tool-crosswalk.yml
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: OAuthScopes
    url: scopes/snap-scopes.yml
  - type: WellKnown
    url: well-known/snap-well-known.yml
- name: Snap Kit / Login Kit
  description: OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit.
    Lets third-party apps authenticate Snapchatters, fetch approved profile fields, and share content back into Snapchat.
  humanURL: https://developers.snap.com/snap-kit/login-kit/Technical-Documentation/OAuth2
  baseURL: https://api.snapkit.com
  tags:
  - Authentication
  - Identity
  - OpenID Connect
- name: Camera Kit
  description: SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and
    web apps, including a push-to-device API for managing Lens groups and experiences.
  humanURL: https://developers.snap.com/camera-kit/home
  baseURL: https://camera-kit-api.snapar.com
  tags:
  - Augmented Reality
  - Camera
  - SDK
- aid: snap:snap-conversion-api
  name: Snap Conversion API
  description: The Conversion API from Snap — 4 operation(s) for conversion.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Conversion
  properties:
  - type: OpenAPI
    url: openapi/snap-conversion-api-openapi.yml
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: Sandbox
    url: sandbox/snap-sandbox.yml
  - type: RateLimits
    url: rate-limits/snap-rate-limits.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
- aid: snap:snap-events-api
  name: Snap Events API
  description: The Events API from Snap — 4 operation(s) for events.
  humanURL: https://developers.snap.com/api/marketing-api/Ads-API/introduction
  baseURL: https://adsapi.snapchat.com/v1
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/snap-events-api-openapi.yml
  - type: Authentication
    url: authentication/snap-authentication.yml
  - type: Sandbox
    url: sandbox/snap-sandbox.yml
  - type: RateLimits
    url: rate-limits/snap-rate-limits.yml
  - type: DataModel
    url: data-model/snap-data-model.yml
common:
- type: AgentSkill
  url: skills/snap-send-conversion-events.md
- type: DeveloperPortal
  url: https://developers.snap.com
- type: Documentation
  url: https://developers.snap.com/api/marketing-api/Ads-API/introduction
- type: APIReference
  url: https://developers.snap.com/api/marketing-api/Ads-API/api-patterns
- type: GettingStarted
  url: https://developers.snap.com/api/marketing-api/Ads-API/quick-start
- type: Authentication
  url: authentication/snap-authentication.yml
- type: OAuthScopes
  url: scopes/snap-scopes.yml
- type: SDKs
  url: packages/snap-packages.yml
- type: Packages
  url: packages/snap-packages.yml
- type: Conventions
  url: conventions/snap-conventions.yml
- type: ErrorCatalog
  url: errors/snap-error-codes.yml
- type: Lifecycle
  url: lifecycle/snap-lifecycle.yml
- type: Deprecation
  url: lifecycle/snap-lifecycle.yml
- type: ChangeLog
  url: changelog/snap-changelog.yml
- type: Conformance
  url: conformance/snap-conformance.yml
- type: MCPServer
  url: mcp/snap-mcp.yml
- type: ToolCrosswalk
  url: mcp/snap-tool-crosswalk.yml
- type: OpenAPI
  url: openapi/snap-conversions-api-v3-openapi.yml
- type: OpenAPI
  url: openapi/snap-conversions-api-openapi.yml
- type: Overlay
  url: overlays/snap-conversions-api-v3-overlay.yaml
- type: Overlay
  url: overlays/snap-conversions-api-overlay.yaml
- type: Webhooks
  url: asyncapi/snap-lead-gen-webhooks.yml
- type: RateLimits
  url: rate-limits/snap-rate-limits.yml
- type: Plans
  url: plans/snap-plans-pricing.yml
- type: Sandbox
  url: sandbox/snap-sandbox.yml
- type: Components
  url: components/snap-components.yml
- type: TrustCenter
  url: security/snap-trust-center.yml
- type: LLMsTxt
  url: llms/snap-llms.txt
- type: WellKnown
  url: well-known/snap-well-known.yml
- type: DomainSecurity
  url: security/snap-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/snap-vulnerability-disclosure.yml
- type: Security
  url: security/snap-vulnerability-disclosure.yml
- type: DataModel
  url: data-model/snap-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: GitHubOrganization
  url: https://github.com/Snapchat
- type: Blog
  url: https://eng.snap.com/
- type: Support
  url: https://businesshelp.snapchat.com
- type: SignUp
  url: https://ads.snapchat.com
- type: TermsOfService
  url: https://snap.com/terms
- type: PrivacyPolicy
  url: https://snap.com/privacy/privacy-policy
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 15
  pass: local-v1

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