Moat was an advertising measurement and analytics company, backed by Insight Venture Partners and Mayfield, that measured ad viewability, attention, and brand safety across digital and video advertising. Oracle acquired Moat in 2017 and folded it into Oracle Advertising (Oracle Moat / Oracle Data Cloud). The independent moat.com brand no longer operates a standalone developer program: www.moat.com now 301-redirects to oracle.com/advertising, and the bare moat.com host no longer negotiates TLS. This profile is retained in the API Evangelist network as an acquired/absorbed company lead with no independent public API surface.
Moat is profiled on the APIs.io network. Tagged areas include Company, Advertising, Analytics, Ad Measurement, and Ad Viewability.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/moat: open an issue to ask a question, or submit a pull request to add artifacts.
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aid: moat
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: https://www.moat.com/
status: 301
note: declared website redirects to https://www.oracle.com/advertising/ — a different registrable domain (moat.com ->
oracle.com), possible rename or acquisition (probed 2026-09-03, roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/moat.png
name: Moat
description: 'Moat was an advertising measurement and analytics company, backed by Insight Venture Partners and Mayfield,
that measured ad viewability, attention, and brand safety across digital and video advertising. Oracle acquired Moat in
2017 and folded it into Oracle Advertising (Oracle Moat / Oracle Data Cloud). The independent moat.com brand no longer operates
a standalone developer program: www.moat.com now 301-redirects to oracle.com/advertising, and the bare moat.com host no
longer negotiates TLS. This profile is retained in the API Evangelist network as an acquired/absorbed company lead with
no independent public API surface.'
url: https://raw.githubusercontent.com/api-evangelist/moat/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
- mayfield
x-tier: stub
x-tier-reason: portfolio-lead
x-status: acquired
x-acquired-by: oracle
x-acquired-year: 2017
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-07-20'
tags:
- Company
- Advertising
- Analytics
- Ad Measurement
- Ad Viewability
- Brand Safety
- Marketing
- Acquired
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: DomainSecurity
url: security/moat-domain-security.yml
- type: Website
url: https://www.moat.com/
x-enrichment:
date: '2026-07-20'
status: minimal
artifacts_added: 1
pass: local-v1
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